ÅLAND, the biggest Korean fashion retailer in the U.S., is launching BtheB, a new K-beauty segment, at American Dream Mall this weekend with free samples and goodies!

On November 22-23 starting 11am, head to American Dream right outside New York City to test  and explore 44 new Korean beauty brands. The first 100 people get a goodie bag with over $100 worth of K-Beauty with any $50 purchase. You can also play a free Korean retro game and win prizes from K-Beauty to fashion to food. Plus, there’s an AI photo booth that is free just for grand opening weekend!

This is such a fun weekend activity and the best spot for holiday gifts. BtheB is popping up inside Aland for a full year. Don’t miss it!