PAC-MAN is bringing an immersive new pop-up experience to Macy’s Herald Square!

Opening Friday, November 14, running through January 18, now extended through Summer 2026!! The space brings 45 years of the iconic arcade character’s legacy to life through colorful visuals, interactive play, and limited-edition merchandise.

Pop-Up Highlights:

• Free-to-play arcade lineup featuring World’s Largest PAC-MAN, PAC-MAN Battle Royale Chompionship, and PAC-MAN’s Pixel Bash

• Photo ops and a full assortment of merch - retro arcade units, Ghost Gang plush, collectibles, and more

• A vibrant, nostalgia-filled environment designed for fans of all ages

  
  

PAC-MAN will also be taking flight in the 99th Macy’s Thanksgiving Day Parade for the first time!

FREE workout classes in New York City at Club Studio’s pop-up studio! 

Club Studio is opening locations across the city in Manhattan, Brooklyn and Queens that combine boutique-style fitness classes with full-service gyms.

They have this pop-up location at 321 W 37th until their first studio opens, and it's your chance to try some of their signature classes, completely free. That’s right, all classes are FREE – think strength, pilates, yoga, even redlight therapy.

Hours of operation vary by day, and the pop-up is only open when classes are in session. Check the schedule on the website for details.

Use link below for a 30-day pass to begin reserving your free classes today!

Hudson Yards, NYC’s premiere outdoor entertainment destination, announces its 2026 programming for Backyard at Hudson Yards presented by Wells Fargo.

New to Backyard this year are events with partners like Reese’s Book Club, KIDZ BOP, and Carnegie Hall Citywide. The fan-favorite free concert series returns this year with new partner, United Talent Agency (UTA). Additional highlights include fitness classes with ALO, sports watch parties on the 30-foot Big Screen, and family friendly programming. 

Backyard at Hudson Yards presented by Wells Fargo 2026 will include: 

Fitness Programming

ALO will host complimentary outdoor wellness experiences designed to energize the body and connect with the community. Every other Tuesday from May through June, starting May 12th, participate in an uplifting Dance Cardio class led by popular fitness instructor Sarah Wolff, then continue the fun at ALO Hudson Yards (Level 2) with exclusive in-store surprises and a curated shopping experience. Wells Fargo customers receive early access to RSVP for all fitness classes held on the Plaza during Power Hour at Backyard on a first-come, first-served basis. 

Theater and the Arts – NEW THIS YEAR

Carnegie Hall Citywide partners with Hudson Yards for a free family film series combining a live   interactive concert by Carnegie Hall’s Ensemble Connect, followed by a screening of The Lion King on May 2nd, Up on May 9th, and Beauty and the Beast on May 30th. Programming begins at 11:00 AM. The full schedule of Theater and the Arts events can be found HERE.

Family Fun 

Spring Family Day in partnership with Parents: On May 16th from 11:00 AM to 4:00 PM, Hudson Yards will host a full day of family-friendly programming in partnership with Parents to celebrate the media brand’s 100th anniversary of supporting caregivers through every step of the parenting journey. Guests can enjoy an exciting lineup of interactive concerts and activities, including crowd-favorite Mozart for Munchkins, a KIDZ BOP Dance Party with DJ KB, Vivvi arts-and-crafts stations, a magic show, balloon artists, face painting, and surprise activations. 

Mozart for Munchkins: A New York City-based interactive concert series that brings world-class musicians into playful, engaging performances for families and audiences of all ages. Featured at Lincoln Center, MoMA, and cultural institutions across the country, these concerts blend classical, jazz, and contemporary music into joyful, participatory experiences, inviting audiences to clap, move, sing, and connect through live music.

Performances will take place on May 16th (Spring Family Day), June 27th, July 18th, and August 15th from 11:00 AM to 12:00 PM. 

Power Hour – NEW THIS YEAR

STORYfest by Reese’s Book Club: Reese Witherspoon’s fan-favorite, women-centered book club featuring author conversations, meet-and-greets, community fan moments, and more. Summer events will take place on June 16th, July 21st, and August 18th. 

Chelsea Piers Kids Soccer Clinics: Hudson Yards is partnering with Chelsea Piers to host soccer clinics featuring a mix of drills, games, and soccer fun designed for kids aged 6 through 12. Clinics will take place on July 11th, 12th, 18th, and 19th from 10:00 AM - 11:00 AM. The full schedule of Family Fun events can be found HERE. 

The Big Screen  

Sports Watch Parties: From May through October, grab a seat on the plaza for NYC's hottest live sports moments on the 30-foot Big Screen featuring baseball, basketball, hockey, cricket, soccer, rugby, football, horse racing, pickleball, sailing, golf, and tennis. See the latest Sports schedule HERE. 

CityPickle – The leading pickleball brand returns to Hudson Yards from June through August, daily from 12:00 PM to 7:00 PM. Saturday morning kid clinics will kick off on August 1st, with the 10:00 AM slot reserved for ages 8 through 10, and the 11:00 AM slot reserved for ages 11 to 13. From June 1st through August 30th, Wells Fargo customers will receive complimentary CityPickle paddle rentals at all reservation times, and Wells Fargo customers will have access to book a dedicated CityPickle daily reservation slot from 6:00 PM-7:00 PM via the CityPickle website on a first-come, first-served basis. 

Backyard Bites

From May 1st through October 31st, enjoy Bubble Tea from Xing Fu Tang, crepes from Vive Le Crepe, and Ice Cream from Van Leeuwen. Wells Fargo Customers can show their Wells Fargo credit card, debit card, or app to receive exclusive offers at select Backyard Bites partners, including:

• Complimentary upsize at Xing Fu Tang

• Complimentary topping at Van Leeuwen food truck

• Two complimentary toppings with purchase of a crepe at Vive la Crepe

The Citi Concert Series on TODAY is back for 2026! To kick off the series, Zara Larson will take the stage on May 8th!

May 8: Zara Larsson
May 22: Bleachers
May 29: Charlie Puth
June 5: Lizzo
June 12: Niall Horan
June 26: Melanie Martinez
June 3: Maren Morris
June 10: Megan Moroney
June 24: Tyla
June 29: Mumford & Sons
June 31: Shaboozey
August 14: KATSEYE
September 25: Brandi Carlile

Make sure to sign up for your favorite artist to request a fan pass!

Dance Cardio with Sarah Wolff!

Join ALO for a complimentary outdoor wellness experience designed to energize your body, elevate your mood, and connect you with community. 

Flow into an uplifting Dance Cardio class led by a studio instructor, then keep the glow going at ALO Hudson Yards with surprises and delights. 

May 12 : 8am-9am

May 26 : 8am-9am

June 9 : 8am-9am

June 23 : 8am-9am

Rockefeller Center will present a month-long series, Road to Broadway, featuring free Broadway performances curated by Playbill, every Thursday at noon at The Rink at Rockefeller Center.

Just steps from the Theater District, The Rink will transform into an open-air stage featuring live performances from some of Broadway’s biggest shows, with each week offering a distinct lineup.

A series of live performances from Broadway’s hottest shows at Rockefeller Center. From Wicked to Chicago, Just in Time and More!

You won’t want to miss this!

Thursdays from May 21 - June 11
12-1pm, The Rink

5/21
Six: The Musical
Just in Time
& Juliet
Death Becomes Her

5/28
Operation Mincemeat
The Great Gatsby
Maybe Happy Ending

6/4
MJ: The Musical
The Outsiders
The Book of Mormon
Moulin Rouge! The Musical

6/11 (rescheduled from 5/14)

Wicked

Hadestown

Chicago

The Public Theater can’t wait to welcome you back to FREE SHAKESPEARE IN THE PARK. Free. For all. Forever.

This incredible company takes the Delacorte stage beginning May 22 in Central Park.

As the Montagues and Capulets are torn apart by ideology and simmering violence spills into the streets of a divided Verona, Romeo and Juliet dare to defy a world determined to keep them apart.

In this bold new staging, the play unfolds in English, but Romeo and Juliet speak to one another in Spanish—a language reserved only for their shared world. Directed by two-time Tony Award nominee Saheem Ali.

The Official U.S. Soccer Store presented by Visa will host a retail pop-up for FIFA 2026.

The limited time retail experience will feature customization opportunities, including player jersey personalization and a Pro Standard patch activation, alongside limited-edition NYC-inspired merchandise and exclusive benefits for Visa cardholders. The collection will feature products from Nike, Levi’s, Pro Standard, New Era, and more.

The space will feature exclusive merchandise, limited-edition NYC product, customization moments, mascot appearances, and plenty of opportunity to capture content throughout the store experience. We’ll also have dedicated moments for filming, photography, and social capture within the space. 

Monday-Friday: 9AM-8PM
Saturday: 10AM-8PM
Sunday: 11AM-6PM
June 12, 19, 25 (US Men’s National Team Match days): 8AM-9PM

The unofficial start of summer is finally here, and we’ve entered prime ice cream season! In celebration, Halo Top is bringing an ice cream truck to NYC throughout the summer, serving up samples at half the calories of the leading brands and with a good source of protein and fiber. Plus, it’s completely FREE and open to the public.

The truck will be driving through Manhattan, Long Island City, Brooklyn, and the Bronx from this week in late-May to early-July.

From weekday lunch breaks to post-work golden hour and even through to the weekends, Halo Top is hoping to set the golden standard when it comes to savoring life’s simple pleasures.

Approximate Locations:

Wed 5/27 (1-8 PM) 📍 Union Square / Flatiron

Thu 5/28 (10-5 PM) 📍 Hudson Yards / Midtown West

Fri 5/29 (1-8 PM) 📍 SoHo (Broadway Ave) / Little Italy / Nolita

Sat 5/30 (12:30-7:30 PM) 📍 Pier 17 / Battery Park

Sun 5/31 (12-7 PM) 📍 Long Island City / Queensbridge

Wed 6/3 (12-7 PM) 📍 Grand Central / Midtown East (E 42nd between Lex & 3rd Ave)

Thu 6/4 (12-7 PM)📍 Union Square / Flatiron

Fri 6/5 (1-8 PM)📍 Williamsburg

Sat 6/6 (12-7 PM)📍 Flushing Meadows

Sun 6/7 (11 AM-6 PM)📍 Yankee Stadium / South Bronx / Harlem

Everyone’s favorite yoga program returns for summer 2026!

Join for classes Tuesday mornings on the Upper Terrace, and Wednesday evenings on the lawn.

Bryant Park Yoga presented by Halara is free to the public.

On June 3, 10, and 17, attendees will be able to engage directly with Halara through interactive experiences at the Halara Activation.

The dedicated location is designed to foster community and wellness-forward experiences before and after class. Highlights include the brand's AI-powered fitting mirror technology, allowing customers to gain insights on their sizing and virtually try on products.

Bring your mat and water and enjoy one hour of yoga with New York City’s top instructors.

NYC for FREE x THE SUPER MARIO GALAXY MOVIE Digital Code Giveaway

The #1 movie of the year comes home! Register for your chance to win The Super Mario Galaxy Movie, now available on Digital! The action-packed adventure features the voices of Chris Pratt, Anya-Taylor Joy, Jack Black and more. Watch at home now and explore the galaxy and beyond with Mario & friends!

10 winners from the NYC for FREE community will be randomly chosen and contacted via email. This form will close June 5.

Film Synopsis: Mario and Luigi, the twin plumbers, apply their “let’s-a-go” attitude to solve everyday problems all over their new home of the Mushroom Kingdom.

As they support Princess Peach, and work to reform a miniaturised imprisoned Bowser, they meet a new companion – Yoshi.

Princess Peach’s birthday party sparks a galactic adventure, sending the brothers into space to stop Bowser Jr.’s wicked ambitions and save Rosalina.

The addition of the beloved characters Rosalina and Bowser Jr. adds extra spice of big action, comedy, and some shocking revelations to the adventure!           

Boarding Now: SOS AIR by Song of Skin ✈️☁️

Your first-class ticket to glowing skin has arrived. We’re taking K-Beauty to the stratosphere with SONG OF SKIN

Your destination? Cloud Nine skin. We can't wait to welcome you on board. > Note: This pop-up is a two-weekend event. Be sure to check your RSVP for your specific departure date!

Flight Schedule

• Where: 188 Lafayette Street, New York, NY 10013

• Departure One: May 29–31, 2026

• Departure Two: June 5–7, 2026

10am-8pm all days

Passenger Privileges
🎁 FIRST 100 CUSTOMERS
→ Receive an SOS Lucky Bag ($150+ value) with any purchase

🛍️ WITH ANY $65+ PURCHASE
→ Take home the SOS AIR Gift Bag featuring all participating brands ($275+ value)

• Priority Boarding Perk: RSVP on EVENT BRITE and present your "boarding pass" ticket at the door to receive a complimentary gift—the ultimate essential for your in-flight beauty kit.

Disclaimer: RSVP does not grant expedited entry, priority boarding, or guaranteed immediate access. All guests—including those with tickets—are subject to standard admission lines, venue capacity limits, and wait times. Complimentary gifts are available while supplies last.

Carnegie Hall is honored to partner with local community organizations to present free concerts that are sensational celebrations of sounds from across the country and around the globe.

At a Carnegie Hall Citywide concert, you can revisit your favorite music or try something new, stay in your home borough or journey farther afield. Whatever you choose, you’ll experience everything that makes New York City so vibrant.

May 30: 11am - ​On Screen: Beauty and the Beast - A Free Family Film (Hudson Yards)

June 4 : 4pm - Gateways Brass Collective (Times Square)

June 9: 6pm - Lulada Club (El Museo del Barrio)

June 15: 6pm - On Screen: Puccini’s Tosca (Bryant Park)

June 25: 7pm - TONEWALL (Wave Hill)

June 27: 6pm - Ivan Llanes (Denny Farrell Riverbank State Park)

July 3: 7pm - The Knights (Bryant Park)

July 8: 6pm - Ivalas Quartet (Madison Square Park)

July 10: 7pm - Aisha Jackson (Bryant Park)

July 11: 3pm - Arturo O’Farrill and The Afro Latin Jazz Orchestra with The Freedom Trap (Denny Farrell Riverbank State Park)

July 15: 6pm - American Patchwork Quartet (Madison Square Park)

July 17: 7pm - Nathan and the Zydeco Cha Chas (Bryant Park)

July 22: 6pm - Cerus Quartet (Madison Square Park)

July 24: 7pm - NYC Ska Orchestra (Bryant Park)

July 25: 5pm - Ensemble Connect (Historic Richmond Town)

July 31: 7pm - El Laberinto del Coco (Bryant Park)

​ElevenLabs is opening a voice-powered pop-up store in SoHo during Tech Week.

Browse and buy from the brand new merch collection - dropping for the first time, exclusively here - by talking to ElevenAgents (with free totes for first guests each day!)

Your (free!) coffee order is also handled by an agent.

Beyond the shopping experience, the space is packed with hands-on demos: create an AI-generated song, hear your favorite book narrated in any language by an iconic voice, and more. Come visit anytime between Monday June 1st and Sunday June 7th.

The pop-up is open to the public June 1 + June 4 - 7 (11AM-7PM) + select times June 2 (11AM-5PM) – June 3 (1-3PM).

This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem.

To celebrate the centennial of the cinematic icon, Marilyn: The Making of an Icon is a major immersive exhibition presented in New York City. Located at Genesis House.

Rather than revisiting the familiar mythology surrounding Marilyn Monroe, the exhibition explores a more unexpected side of her story: reader, thinker, strategist, dreamer, and architect of her own becoming.  

At the center of the experience is a recreation of Marilyn Monroe’s personal library, alongside immersive spaces including a private office and a vanity experience reframing glamour as strategy.

The exhibition is open Tuesday to Sunday, 11AM–7PM, through August 2. Genesis House Restaurant guests have access to extended hours after completing their restaurant experience.

This three-day pop-up experience brings together nine emerging home, wellness, and creativity brands in Greenwich Village.

Step into The New Everyday — an immersive pop-up showcasing the latest products designed to make everyday life easier, healthier, and happier.

Over three days on Bleecker Street, explore a curated collection of brands transforming modern routines — from skincare technology and smart home innovations to wellness essentials and elevated daily rituals.

Visitors will enjoy:

• Specialty fresh-pressed juices

• Interactive brand experiences

• Entertainment throughout the space

• Photo moments and installations

• Opportunities to win prizes

Celebrate 5 years of magic at the Harry Potter store in NYC!

June 3:

• Fans will receive complimentary birthday party hats

• Fans who make a purchase will receive an exclusive fifth anniversary pin

• The first 100 guests to visit the store will receive a free slice of birthday cake

June 4:

• For every transaction, the store will donate $1 to The Birthday Party Project to help children experiencing homelessness celebrate their special day

June 5:

• Brand-new exclusive merchandise will be available for sale

June 6:

• The first 100 guests will receive a complimentary personalized Hogwarts acceptance letter. Vouchers will be distributed to redeem this exclusive experience.

June 7:

• Limited-time raspberry and Butterbeer flavor cake pops will be available at the Butterbeer Bar

June is Women’s Golf Month, and Five Iron is giving out codes for up to 90 minutes of play every Wednesday, FREE, at any Five Iron Golf location!

Plus, The Fly Financial & Cherry Golf Club are celebrating with more access, more confidence, and more women in the game. ⛳️💗

They are bringing women together for FREE golf + free instruction every Wednesday in June from 5–8 PM at every 5i location.

Cherry Golf Club is kicking off this initiative by holding a big launch party the first wednesday of june (light snacks, drinks, music, and more) at the herald square location!For the last Wednesday in June, join The Fly Financial at 5i Herald Square NYC for an evening of golf, connection, and community. ⛳️💚

Whether you’re brand new to the game or looking to sharpen your swing, this is your sign to pull up. No experience needed.

📍 Every 5i location @fiveirongolf
⏰ Wednesdays in June | 5–8 PM
🏌🏽‍♀️ Free golf for 90 mins + free instruction for women

New York! SNIPES and HOT 97 are bringing you the best way to watch finals basketball. This Wednesday and Friday, come and watch games 1 and 2 with giveaways, exclusive merch, and the world's greatest fans!

Giveaways, merch and more, with drinks provided by Johnnie Walker

Game 1: 136 W 125th St, New York, NY 10027
Game 2: 520 Fulton St, Brooklyn, NY 11201

You don't want to miss this. Just Download the SNIPES App and RSVP with SNIPES Reserve. Pull up and let's bring the championship to NY!

Sugar Sugar! is back Wednesdays and Thursdays this June, the free performance series returns to Domino Square in Williamsburg.

Join them in the outdoor amphitheater for sultry summer nights full of sexy, brazen, absurd, fantastical new performances from the city’s most exciting artists.

Over four weeks, on Wednesdays and Thursdays at sunset, artists working across dance, puppetry, theater, performance art, and music will premiere performances conceived specifically for the park.

Participating Artists:

🍒 Pussypaws Puppetry @ppawspuppetry
🍒 Amando Houser @deliadelianyc

🍒 Julia Antinozzi @juliadance__
🍒 Isa Spector @isaaaspector

?? HOLE PICS @holepics.live @mthrtrsa @buffysierra

🍒 Malcolm-x Betts @malcolmxbetts
🍒 Kat Sotelo @katsoteloh

777 FREE BURGERS FOR EVERY KNICKS WIN!! 🍔🏀

For every game that the Knicks win in this final series, 7th Street is giving away 777 free cheeseburgers‼️

The first 777 users to use code ‘GOKNICKS’ at checkout in the app get a free burger!! The code will be active immediately after the game ends.

*Offer only available through the 7th Street Burger app. Available at all locations. Limited to one per user.

3 days of free tastings are coming to Angelina Bakery Times Square. 💙

Join from June 4–6 from 12 PM–2 PM for a different tasting each day:

🍕 Thursday, June 4 — Pizza
🍩 Friday, June 5 — Chantilly Bomboloni
🍨 Saturday, June 6 — Gelato

Available for the first 100 customers each day. No purchase necessary. Mark your calendar and stop by early before they’re gone.

📍Angelina Bakery
1675 Broadway, New York, NY

Join us as the Football Club Tour travels across North America, bringing playful moments, exclusive experiences, and a celebration of our Amuseables Sports collection to a city near you. Inspired by the love of the game this new collection invites you to join the most joyful club in sports, brought to life by a star-studded lineup of charismatic new teammates. 

Where:

• 5/30: Toronto, Hazelton Hotel

• 5/31: Toronto, Harbourfront Centre

• 6/2: San Diego, Fashion Valley Mall

• 6/3: LA, The Grove

• 6/4: LA, Abbot Kinney Blvd

• 6/4: NY, Near Nordstrom 57th St (12-6pm)

• 6/5: NY, Domino Park (12-6pm)

• 6/6: NY, Hudson Yards (12-5pm)

• 6/9: Vancouver, CF Pacific Centre

• 6/10: Vancouver, Granville St and West 14th Ave Plaza

• 6/11: Dallas, NorthPark Mall

• 6/12: Dallas, Klyde Warren Park

 No booking required. The Football Club Tour is open to the public on a first-come, first-served basis.

Tribeca Festival is hosting a series of free screenings on the outdoor screen in the Public Square and Gardens at Hudson Yards. With Tribeca at 25: Celebrating the Stories We Share, they’ll revisit landmark premieres, audience favorites, and breakthrough discoveries that have defined Tribeca over the past quarter century.

Beginning June 4, join them as we play Tribeca highlights including directorial debuts from Damien Chazelle (TF ‘09) and Nia DaCosta (TF ‘18) — plus, Tomas Alfredson’s Let the Right One In (TF ‘08), David Gelb’s Jiro Dreams of Sushi (TF ‘11), and more.

They will also showcase a selection of Shorts: Ben Proudfoot’s Oscar®-winning The Queen of Basketball (TF ‘21), Tusk’s Ripe! (TF ‘24), and Julia Aks and Steve Pinder’s Oscar®-nominated Jane Austen’s Period Drama (TF ‘24).

Several screenings will be followed by conversations with the filmmakers behind them, including directors Nia DaCosta, David Gelb, Frédéric Tcheng, Ani Simon-Kennedy; producers Jasmine McGlade, Gabrielle Nadig, Kishori Rajan; and cinematographer Cailin Yatsko.

Your skin has questions. The founder of Demaf, Regina has answers.

Come for a free, honest 1:1 skin demo. No makeup, no fluff. Just real skincare.

Book a complimentary 30-minute session at the Demaf NYC Pop-up. The Founder will walk you through your skin type, your concerns, and a routine that actually works — hands-on, honest, and completely free.

What to expect:

• Personalized skin reading

• Live product demo tailored to your skin

• Honest advice

Before you come: It is recommend to arrive with little to no makeup on — the less on your skin, the better your demo will be.

Please note: Each slot is limited to one guest. Please book only one session per person.

Can't find a slot? No worries — our pop-up is open June 5–21, 11AM–7PM daily. Even without a booking, the team will always be there to chat about your skin and help you find the right routine. Just walk in anytime!

Don't see available dates? Slots are being released week by week. If your preferred date isn't open yet, stay tuned — more will be added soon.

Plus, bring a demaf empty and get a free try on the gacha machine for a prize!

Register to Attend Prada Mode New York.

Across Iconic Venues Throughout the City including:

• The Hotel Chelsea

• Angelika Film Center

• Prada Broadway

• The Shack

• Katz’s Delicatessen

Featuring film screenings and exclusive access to Satellites II, a site-specific installation curated by Nicolas Winding Refn and Hideo Kojima.

Step into the Grillo’s Pickle Fridge!

Enjoy free pickle rides, pickle food tours, collabs with local vendors, merch, pickles and pickled veggies.

Plus grab a picklecard at the pop-up and ride through all 6 LES pickle stops to receive awesome prizes.

An iconic Airstream trailer is being transformed into New York City’s largest mobile canvas, and the finished artwork will be on full display in the West Village this weekend. Offering a free experience for art lovers, creatives, and anyone looking for something unique to do in the city, it’s set to be an unmissable cultural happening. 

Engineered by AIRLAB–Airstream's newest platform for creative expression–the installation serves as a blank canvas to showcase original artwork from emerging and established artists across New York City. In the days ahead, selected artist applicants will contribute to what will become a collaborative public masterpiece, layering graffiti, illustration, paste-ups, mixed media, lettering, and abstract work across the trailer.  

The completed installation will be on public display from June 5-7 at 16 Morton Street, with locals and visitors alike invited to experience a one-of-a-kind celebration of creativity and collaboration, highlighting NYC’s vibrant local art community. 

RSVP below, walk-ins accepted!

On Friday, June 5 and Saturday, June 6, Simply Lemonade is bringing a little self-care to NYC with a limited-time pop-up designed to help New Yorkers reset and recharge, powered by Simply Lemonade ingredients.  

 Simply Lemonade is bringing a two-day spa pop-up in NYC offering a refreshing approach to wellness. Knowing New Yorkers are craving moments to unwind but don’t always have time for elaborate self-care routines, Simply Lemonade is offering a simple and refreshing escape, inviting guests to unwind with complimentary lemonade and spa amenities.  

The experience will feature a relaxing lounge with complimentary beverages, plus a lemonade-inspired treatment of their choice: a cane sugar hand scrub or brightening mini facial. 

·        Dates: Friday June 5 & Saturday June 6 | 12pm-7pm 

·        Location: 95 Rivington Street, New York, NY 10002 

The Icons are coming to New York.⁠

Join Phlur & Sephora on June 5-6 for an immersive experience inspired by their most iconic fragrances. ⁠
⁠
Curate your scent wardrobe and step inside the world of PHLUR next weekend.

Travel-size fragrances will be gifted to the first 100 visitors, with more surprises awaiting inside the pop-up, while supplies last.⁠

This Weekend Only! 💛🩵

Celebrate the start of summer with milk mocha bear for Mango Mango’s first ever pop up!

They’re bringing these lovable bears into a real-life dessert experience.

The event is FREE to enter and all attendees will get a free drink, sticker sheet, photo ops, and more! 🐻🐻‍❄️

12” Plushies and Tag-Alongs! are available for purchase while supplies last. 🥭🫶

30 years of PRIDE - Two weeks of Events!… and more

Free Events:

June 9: Brooklyn Pride Honors

June 11: LGBTQIA+ Movie Night

June 13: Annual Brooklyn Pride Multicultural Festival & Annual Brooklyn Pride Twilight Parade

June 14: Book Drop

June 16: Square Dancing with the Times Squares

June 17: Interfaith Service

June 18: Stargazing with Pride

June 20: Youth Pride 2026

Fuel Your Game: Zespri™ Kiwifruit Brings Whole-Fruit Nutrition to CityPickle This Summer!

From sweet, juicy Zespri SunGold Kiwifruit to interactive fan experiences, Zespri brings natural, whole-fruit nutrition to Tri-State pickleball fans all summer long.

As part of Zespri’s mission to champion real nutrition through delicious, whole-fruit choices, attendees will have the chance to experience the refreshing taste and natural goodness of Zespri SunGold kiwifruit while enjoying exciting pickleball action all summer long.

At each event, attendees can:

• Sample fresh Zespri SunGold kiwifruit 

• Watch exciting live pickleball matches 

• Snap photos in vibrant Zespri-branded spaces 

• Test their luck at the Zespri claw machine for a chance to win exclusive prizes 

Atlantic Terminal (June 6, June 14 and June 20)

Hudson Yards (June 13 and June 27)

Brooklyn Bridge (August 2 and August 9)

Times Square Plaza (August 29 and August 30)

Destination OUAI-cation is almost here!

New York–come spend the ultimate Brooklyn summer weekend our OUAI in Domino Park.

The vibe is: booking that flight, DND, & zero emails

On the itinerary:
• Cool down with froyo by @GoGreekyogurt
• Volleyball matches
• OUAI-cation giveaways
• Beats to match the mood 🎶
• Your dream Santorini-to-Ibiza olfactory experience

Where & When:
June 6 & 7
11am ‘til dusk

Domino Park 15 River St.,
Brooklyn, NY

Step into the world of Dew on the Go — ANUA’s immersive, hotel-inspired pop-up experience celebrating glowing, hydrated skin through the PDRN line.

You’ll enjoy:

• Complimentary Drinks

• Complimentary Gifts

• Exclusive Merch

• Fun Activities (Photo Booth, Claw Machine, etc.)

Come prepared for a short summer vacation at ANUA’s very first NYC pop up!

• Date: June 6 - 7 (11am - 5pm)

• Location: 21 Greene St, NY, NY 10013

Join Coach to celebrate the launch of their new fragrance, Coach Cherry.

Find their truck and enjoy a complimentary cherry matcha, enjoy fun giveaways and snap a cute photo.

WHEN:
June 6th, 11am-5pm
Herald Square Plaza
34th & Broadway

June 7th, 11am-5pm
Soho
Spring St & Broadway

This summer, Dunkin’ is teaming up with the ultimate pink icon, Barbie, to debut Barbie Pink Strawberry Cold Foam, a limited-time topper that brings a playful pop of color and a sweet, creamy strawberry twist to your favorite iced beverages.

To mark the moment, Dunkin’ and Barbie are officially serving pink in New York City with an Dunkin’s inaugural Barbie DreamHouse™ inspired NYC pop-up.

Beginning June 10 at 11 a.m., Dunkin’ will debut a Barbie DreamHouse™ inspired store takeover in New York City, transforming a Midtown Dunkin’ (265 West 37th Street) into a must-visit pink destination throughout June, where guests can step inside, snap photos and enjoy their favorite pink sips

Food, music, and summer nights in Harlem.

Harlem Summer Nights is a weekly open-air night market bringing food, music, and community under the iconic Harlem Arches on 12th Avenue.

Every Friday all summer long, the neighborhood comes together for local eats, live sounds, and the kind of energy you only get in Harlem after dark.

This is not a one-off event. It’s a standing Friday night ritual.Expect rotating food vendors, DJs and live performances, and a crowd that actually reflects the neighborhood. Come for dinner, stay for the music, bring friends or pull up solo.

EACH RSVP = RAFFLE ENTRY

What to expect

• Local food vendors, rotating weekly

• Live DJs and performances

• Open-air summer night market

• Community-first, family-friendly vibe

• Easy access via subway and bus

Every Friday July through August

The World Cup is coming to NYC’s backyard, and every New Yorker can be a part of it. 

This summer, FIFA fan events will be free in all five boroughs to make this summer of soccer affordable for everyone. See the full schedule at nynjfwc26.com

• QUEENS GROUP STAGE HQ

  • USTA Billie Jean King National Tennis Center

  • June 11 - June 27

  • GET TICKETS HERE. Once on Ticketmaster, select the match you want to watch and make sure to unlock your reservation using code: FWC26NYNJ or QUEENSHQ.

• NYNJ WORLD CUP 26 & TELEMUNDO FAN VILLAGE AT ROCKEFELLER CENTER

  • Rockefeller Center

  • July 6 - July 19

• BRONX FAN ZONE

  • Bronx Terminal Market

  • June 13 - June 14

• STATEN ISLAND FAN ZONE

  • SIUH Community Park

  • June 29 - July 2

• BROOKLYN FAN ZONE: ADIDAS HOME OF SOCCER

  • Brooklyn Bridge Park

  • June 13 - July 19

⚽️THE DREAM FAN FEST LINEUP IS HERE ⚽️

This summer, American Dream is becoming the ultimate fan destination with daily programming, watch parties, live entertainment, food, giveaways, special guests, and so much more all tournament long. 🙌

📍 Here are some of the CAN’T MISS moments:

🎉 JUNE 11
Adidas Kick-Off hosted by Lulu & Lala featuring giveaways + a mariachi band before the opening match 🇲🇽🔥

🇺🇸 JUNE 12
USA Watch Party with retired U.S. Men’s National Team players Geoff Cameron + Brek Shea

⚽️ JUNE 14
Sesame Street Learn & Play Sunday with Elmo + Cookie Monster in The Arena ❤️🍪
Plus the start of the RBNY Academy Youth Soccer Clinics

🏆 JUNE 17 + JUNE 24
Gotham FC Takeovers featuring youth clinics + championship trophy photo ops!

🏈 JUNE 19
New York Giants Day NY Giants
🎧 iHeartRadio Pregame Party with DJ Pro Style + special guest appearances👀

🇸🇪 JUNE 20
Sweden Watch Party with Marcus Samuelsson

🎈 JUNE 21
Family Day featuring American Dream character appearances + parade

✈️ JUNE 23
Jets Fest with the New York Jets

🇺🇸 JUNE 25
Official U.S. Soccer Day Watch Party

🎶 JUNE 26 • JULY 2 • JULY 3 • JULY 10
iHeartRadio Pregame Parties with DJ Prostyle + guest appearances

⚽️ YOUTH SOCCER CLINICS
Hosted by Red Bull New York on:
June 14, 18, 20, 28 + July 8, 12, 16, 18

Plus even MORE Good Vibes with Lulu & Lala: June 17, 18, 21, 29 + July 1

🏟️ Daily programming, DJs, giveaways, food & drinks, watch parties, shopping, attractions, and all the game day energy all in a climate-controlled destination built for fans.

✨ Admission is FREE on non-game days. More details coming soon!

This Father’s Day, Knob Creek is bringing the spirit of the Kentucky Bourbon Trail to Grand Central Terminal’s Vanderbilt Hall with ‘The Art of Bourbon’ Father’s Day Shop, styled by Huckberry. Guests 21+ can explore curated gifts, view Knob Creek’s ‘Art of Blending’ series, enjoy tastings of Blender’s Edition and 9-Year-Old bourbons, sip Old Fashioneds, and create a custom Father’s Day memento.

To make this the ultimate Father’s Day destination, Knob Creek has partnered with Huckberry, the go-to men's lifestyle brand known for curating gear, style, and gifts for those who appreciate quality and craftsmanship.

During the experience, guests can sample Knob Creek 9YO and the newly released Blender’s Edition 01 expressions, sip Old Fashioneds with their dads, and shop a line-up of Huckberry favorites, hand-selected and Knob Creek-approved - perfect for any dad and eliminating the last-minute scramble.

• Where: Vanderbilt Hall, Grand Central Terminal

• When: Thursday, June 11 and Friday, June 12, 11am to 8pm (guests 21+)

Lower Manhattan’s Shakespeare Downtown celebrates its 10th season of free performances with Geoffrey Horne’s translation of Uncle Vanya - Anton Chekhov’s timeless tragicomedy of longing, frustration, and fading dreams, performed within the open-air stone walls of Castle Clinton National Monument

June 11–21, 2026. Free tickets are available at the door beginning at 5:45 p.m. on the day of each performance.

In Uncle Vanya love, regret, and the quiet ache of unrealized lives simmers beneath the surface of a crumbling 1800s Russian country estate. As a family and their restless visitors collide over long-held frustrations and unexpected passions, this timeless masterwork unfolds with dark humor and piercing heartbreak.

Spend your after work summer evening at 190 Bowery!

Each Thursday, they're turning their coworking space into a hub for people, brands, and ideas worth showing up for.
These events are complimentary to attend. 

RSVPs are required but don't guarantee admission, so be sure to show up early!

June 11 | 7:30pm - Sofar Sounds: Live Music In An Intimate Setting

June 18 | 6pm - Wine & Food Pairing with Wine Therapy

June 25 | 5:30pm - Board Game Night with New York Games

July 30 | 6:30pm -  Cartooning 101 with New Yorker Cartoonist Emily Flake

Aug 20 | 7pm -  Comedy Night presented by Yikes Comedy

NYC’s New Free Coffee Pop-Up Lets Guests Discover Their ‘Iconic Cup of Coffee’ + Appear on a Times Square Billboard. For two days only, Philips is bringing free coffee and doughnuts to New Yorkers with the launch of its “House of Coffee” pop-up in Nolita. Endless Possibilities, made simple!

Open to the public June 12 from 9am - 6pm and on June 13 from 9am - 3pm at 262 Mott Street, the immersive experience invites guests to take a personalized quiz to discover their “iconic cup of coffee,” then brew their own espresso drink with the help of a dedicated coffee concierge using the newly launched Philips Café Aromis 8000 Series espresso machine, available exclusively at Williams Sonoma.

Coffee throughout the experience will feature beans from beloved NYC roaster Partners Coffee, while guests will also receive an exclusive limited-edition doughnut flavor created specifically for the pop-up by acclaimed Fan-Fan Doughnuts founder and pastry chef Fany Gerson.

The Coffee Dulce de Leche doughnut features Fan-Fan’s signature round yeast doughnut topped with a salted dulce de leche coffee glaze and finished with caramelized cornflake-chocolate pearls.

As an added NYC moment, guests who post and tag the brand while enjoying their Philips-crafted coffee using the event hashtag revealed onsite will have the opportunity to appear on a Times Square billboard takeover taking place June 15th from 6:30 PM–6:45 PM at 1530 Broadway.

MatchWornShirts brings a free 3 day exhibit to NYC!

Featuring Iconic Jerseys worn by legends during historic moments on the world’s biggest stage.

Rare & Exclusive shirts will be on display, match-worn by:

Diego Maradona (Argentina 1990)

Cristiano Ronaldo (Portugal 2006),

Javier ‘Chicharito’ Hernandez (Mexico 2014)

Gerard Piqué (Spain 2010),

Bastian Schweinsteiger (Germany 2014)

Marco Tardelli (Italy 1982), and more.

As the eyes of the world turn to the opening game of this summer’s global football tournament, the MWS Legend Collection will be launching in NYC. It is a free three-day immersive exhibition spanning more than seven decades of tournament history - featuring rare match-worn shirts tied to legendary players, unforgettable matches, and defining moments of the world’s biggest stage.

Friday, June 12, 2026 - 11am-7pm

Saturday, June 13, 2026 - 11am-7pm

Sunday, June 14, 2026 - 11am-5pm

An immersive experience exploring the fight for our bodies and lives.

Do you like getting the care you need? Us too. But it’s getting harder and harder to get sexual and reproductive health care in this country. Join Planned Parenthood for an immersive experience about how it got like this, and what it’s going to take to win back our rights. Because it’s pretty simple: Our bodies are our own, and we all deserve care.

Pre-register to attend and receive exclusive free swag!

What to Expect

The entire immersive experience takes about 30 min to 45 min to complete. Inside, you’ll move through thoughtfully designed exhibits that encourage pause and presence.

Logistics & Hours

Ticket and photo ID are required for entry. Please note that capacity is limited. The pop-up is open to the public for 30-minute timed entry slots between:

Friday, June 12 : 10:00 AM – 6:00 PM

Saturday, June 13: 10:00 AM – 6:00 PM

Please do not arrive more than 5-10 minutes before your scheduled entry time.

Experience “The Soft Life” at the OREO Cakesters Soft Life Pop-Up in Meatpacking, a free public brand experience celebrating the soft-baked twist on a classic.

Guests are invited to immerse themselves in a fun, interactive environment featuring OREO Cakesters sampling, giveaways, photo opportunities, and more.

Designed to help visitors enter their soft era, this one-of-a-kind OREO Cakesters Brand Experience brings fans together to enjoy memorable moments inspired by the soft-baked snack they love.

Whether you're stopping by for a sample, snapping photos, or exploring the activations, the OREO Cakesters Soft Life Pop-Up offers a playful weekend experience in New York City.

Head to the Meatpacking District June 12th and 13th to join the Cakesters fun!

Dom Pérignon presents Expressions of Harmony

Dom Pérignon invites you to enter a world shaped by time, creation, and harmony.

To mark the release of three exceptional vintages - Vintage 2017, Plénitude 2 2008 and Rosé 2010 - the Maison unveils an intimate, multi-sensorial experience in New York City from June 12 to 14 and in Los Angeles from June 25 to 26.

Through this journey, Dom Pérignon invites you to discover Harmony as it unfolds across emotion, taste, and texture — a living, evolving expression of the Dom Pérignon’s creative vision.

Bringing the heart of Seoul to Brooklyn all summer - beauty, culture, and community that keeps you coming back. Your dream summer Haus has officially arrived.

Think less “pop-up” and more “ultimate cultural staycation.”

What’s waiting inside: 👀
✦ Curated K-Beauty Lounge: Top-tier brands, personalized skin analysis, color analysis, and pro K-makeup masterclasses
✦ Immersive Cultural Workshops: Exclusive Tea Omakase tastings, custom jewelry making,
and traditional Hanbok wearing experiences
✦ K-Café & Desserts: Sip on trendy Korean drinks and indulge in iconic treats (plus, learn the secrets yourself in our K-dessert making classes!).
✦ Wellness & Movement: Reset with regular yoga sessions, K-wellness programming, and community running clubs
✦ The Energy: All-day lounge vibes, community networking, and live DJ sets.

No passport. No layover. Just pure discovery.
YOUR SUMMER STAYCATION STARTS AT HAUS OF K.

🚪Doors open June 13th, running through August 31st
📍 345 Adams St, Brooklyn

June 13th : 10am - 8pm

June 14th - 20th : 11am - 7pm 

June 21st - August 31st : 10am - 7pm

In partnership with the FIFA World Cup 2026™ NYNJ Host Committee, NYC will serve as the center of adidas’ activations in the United States, bringing together cultural tastemakers, fans, athletes and artists. Spanning more than 25,000 square feet at Brooklyn Bridge Park, the free, open-to-the-public space will start on Saturday, June 13 and run through Sunday, July 19. It’s designed to be a true public square for soccer—a place to gather, watch, play, and celebrate shared passion for the game.

As part of the activations at Brooklyn Bridge Park, adidas has curated a star-studded lineup of artists set to perform at the space, including GRAMMY-nominated icon PinkPantheress and rap phenom Larry June on June 26, plus a surprise performance on July 19.

With the ability to host more than 3,500 fans, the space includes a watch party area for matches throughout the tournament, as well as:

• Food and Beverage: Curated local food and drink vendors, including a beer garden for those aged 21+. Coca-Cola will have branded airstream beverage trailers throughout the space, as well as a unique product customization experience on June 19, featuring a performance by Bronx-native DJ Whutever.

• Retail: Access to adidas’ full range of World Cup product, including 14 federation kits and collections, premium footwear and the U.S. Denim Collection.

• Stripes Exchange: A retail and cultural marketplace featuring exclusive product drops and releases, local vendors, vintage collectors’ items and customization, allowing fans to create and collect unique merchandise.

• The Pitch: A premium small-side soccer pitch featuring a two-floor buildout for fans, creators and streamers. The Pitch will feature 3v3 games that are part of adiCup starting in Los Angeles on June 11 and culminating in the final on July 18, celebrating the joy of pick-up play. When not used for the tournament, fans will be able to rent the pitch for free via the PLEI Additionally, the U.S. Soccer Foundation will host a series of 4v4 pitch takeovers for Just Ball League, a joint program by adidas and the Foundation to expand youth access to soccer through free programming and mini-pitches.

• adidas Content Studios: A live and recorded broadcast studio inside the space, capturing the best moments and broadcasting within the hub.

• Airbnb: In partnership with Airbnb, fans will have the opportunity to book an exclusive 90-minute experience with world-class designers from adidas, offering rare access to the creative process behind this summer’s most iconic football kits.

• Panini: Fans in attendance will have access to Panini’s FIFA World Cup 26 card and sticker collections, as well as the opportunity to create their own personalized Panini x adidas card.

• Brawl Stars: Mobile game sensation Brawl Stars will activate within the space on June 20 and 21, giving fans the opportunity to score on a keeper bot.

• Movie Screening: In partnership with Imagine Entertainment, select screenings of the Summer of ’94, an Imagine Documentaries, Delirio Films and Copper Pot Pictures film focused on the historic FIFA World Cup more than three decades ago and its lasting impact on soccer culture in America. Fans in attendance will receive exclusive Panini cards celebrating the S. Denim Collection.

Open every day from 12PM-10PM June 13 - July 19.

The NYNJ World Cup 26 Jersey Fan Hub at Sports Illustrated Stadium will serve as the NYNJ Host Committee's official New Jersey fan experience. 

Open select dates between June 13 and July 15, the Fan Hub (part of the RBNY Soccer Celebration) features broadcasts of FIFA World Cup 2026 matches, live entertainment, interactive fan activations, and sponsorship integrations.

Fans will have the opportunity to watch live matches from the stadium floor, highlighted by a state-of-the-art 60’ screen on the pitch and the indoor/outdoor club - Hype House.

The tallest tower of the David N. Dinkins Municipal Building will be opened for entirely free public tours for the first time this summer. Beginning in June, the public will be able to book tours led by DCAS staff through an online portal, with groups of six people departing from the NYC CityStore in the base of the building.

This access is enabled by a $6 million improvement project on the building, including repairing the building’s historic cupola, installing glass barriers to ensure visitors can safely enjoy the panoramic views of the city, and renovating the rotunda landing to make it safe and inviting to the public.

Mayor Mamdani made the announcement on the second day of Black History Month, in honor of the city’s first Black mayor. The David N. Dinkins Municipal Building is one of the largest government office buildings in the world.

“For the first time ever, New Yorkers and visitors alike will experience the sweeping views of the city’s skyline perched atop the pinnacle of our city’s government operations, 1 Centre Street," said DCAS Commissioner Yume Kitasei. “Upon its completion, this project will increase public access to an iconic landmark and create new ways to experience New York City and preserve our historical building's infrastructure for future generations.”

The David N. Dinkins Municipal Building is home to over 2,000 employees. The building was made a New York City landmark in 1966, listed on the National Register of Historic Places in 1972, and renamed after Mayor David N. Dinkins in 2015.

From June 20 to July 18, MINISO is bringing YOYO: Small Yet Significant to the Oculus at the World Trade Center

Expect a free, public exhibition filled with photo moments and light exploration in the heart of Lower Manhattan.

The exhibition features an over 40-ft-tall YOYO centerpiece alongside 50 life-sized figures, with colorful, interactive installations throughout. Select pieces are created in collaboration with artists, fan communities, and NGO partners, creating plenty of playful details and fun moments for anyone to enjoy.

Ahead of the 2026 Men’s World Cup, StubHub is bringing its multi-city activation “World Cup Cuts,” to NYC , giving fans the chance to receive complimentary haircuts inspired by some of the most iconic soccer hairstyles of all time. 

On June 23 & 24, fans can visit Cafe Melo for athlete-inspired cuts, by local celebrity barbers including Denny Mo's crew, interactive experiences and a special appearance from brand ambassador, actor, filmmaker and soccer player Cristo Fernández.

StubHub is taking over Cafe Melo in partnership with Denny Moe's for two days of complimentary cuts, styling, and World Cup energy in the heart of Harlem. Reserve your spot below.

World Cup Cuts is part of StubHub’s broader effort to make the 2026 World Cup more accessible for fans by helping them secure tickets and plan travel around the tournament. In addition to flexible ticket-buying options across all 39 match days backed by StubHub’s FanProtect Guarantee, the company is partnering with Booking.com to offer fans up to 20% off accommodations ahead of the tournament. 

The unofficial start of summer is finally here, and we’ve entered prime ice cream season! In celebration, Halo Top is bringing an ice cream truck to NYC throughout the summer, starting TOMORROW, serving up samples at half the calories of the leading brands and with a good source of protein and fiber. Plus, it’s completely FREE and open to the public.

The truck will be driving through Manhattan, Long Island City, Brooklyn, and the Bronx from this week in late-May to early-July.

From weekday lunch breaks to post-work golden hour and even through to the weekends, Halo Top is hoping to set the golden standard when it comes to savoring life’s simple pleasures.

Confirmed Locations:

• June 24-28: TBA, check stories each day!

• July 1-5: TBA, check stories each day!

“The Wimbledon Court in Central Park” will be a four-day immersive activation June 26 – 29 which sees the Wimbledon Grounds team transform the Wollman Rink in Central Park into a playable grass court.

Over the course of the weekend, New Yorkers will get to experience the magic up-close through experiential programming, including:

• Free slots to play on the pop-up court: The chance to play on the court themselves. Apply for free tickets via the online ballot HERE.

• Exhibition match between tennis legends: On Friday 26th June at 2pm EST, Wimbledon will be hosting a mixed doubles exhibition match between top tennis legends. Apply for free tickets via the online ballot HERE.

• Quintessential British F&B: Enjoy traditional strawberries & cream, Pimm’s, and Champagne Lanson, through to scotch eggs, sausage rolls and Eton Mess from famed New York chef, Ed Szymanski.

New Yorkers will be encouraged to visit The Wimbledon Court and get involved in an array of tennis-themed activities. From free tennis clinics with coaches, to tasting Wimbledon’s traditional strawberries and cream, Pimm’s and Champagne Lanson, there is something for everyone to enjoy, both on and off the court.