Louis Vuitton is celebrating their debut cosmetics collection with a one-of-a-kind, immersive pop-up store in SoHo where guests can explore and celebrate the brand’s beauty universe, guided by the Creative Director of Cosmetics, Pat McGrath.

The pop-up features the debut makeup collection, including LV Rouge lipsticks, LV Baume balms, and LV Ombres eyeshadow palettes, all under the creative direction of Dame Pat McGrath. The space is designed as a futuristic, design-led environment with interactive elements, offering customers an exclusive look at the new beauty universe before it becomes fully available on Louis Vuitton's website later this week. 

La Beauté Louis Vuitton Soho Pop-Up is located at 104 Prince St and open until the end of the year.

The Paul Rudolph Institute is proud to present PAUL CLEMENCE: SHAPES, RHYTHM, ABSTRACTION / Swiss Museums, which will open September 26, 2025 and be on view until November 1, and is free and open to the public. This exhibition is presented with the generous support of Switzerland Tourism.

This exhibition of approximately 30 photographs of museums from around Switzerland printed on brushed aluminum will occupy two floors of the landmarked Modulightor Building, named for the lighting company Paul Rudolph created with Ernst Wagner in 1976.

Known for his ability to express the intangible side of Architecture through his abstract eyes, photographer Paul Clemence takes us on a poetic journey through Swiss museums in Geneva, Lausanne, Basel, Zurich, Chur, Bern, and St. Gallen. With a focus on textures, patterns, shapes and light, the exhibit features a diverse mix of projects by architects such as Herzog & de Meuron, Mario Botta, Christ & Gantenbein, Barozzi Veiga, Buchner Bründler, Renzo Piano Building Workshop, Aires Mateus, Shigeru Ban and others.

As part of the program and in the framework of this collaboration, several activations will take place during the exhibition period.

Exhibition details for SHAPES, RHYTHM, ABSTRACTION: Swiss Museums
Dates: September 26, 2025 - November 01, 2025
Hours: Tuesday-Friday: 1-4 PM; and by appointment other days/times.

Location: The Paul Rudolph Institute For Modern Architecture, The Modulightor Building, 246 East 58th Street, New York, NY 10022. The exhibition space is elevator accessible.

IKEA U.S. is kicking off its 40th anniversary with the debut of IKEA House Warming, an immersive pop-up experience celebrating four decades of iconic design and the beloved IKEA meatball.

Open to the public from October 2–26 (Thursdays - Sundays), the event invites guests to step into the heart of the home, the kitchen, and explore the latest cooking and dining essentials, including Gustaf Westman’s limited-edition VINTERFINT collection. Visitors will journey through every stage of mealtime, from storing and preparing to serving and enjoying, with opportunities to shop the featured products onsite.

Adding to the fun, House Warming will feature daily (m)eatball happy hours, children’s scavenger hunts, personalized FRAKTA bags, kitchen planning studios, hands-on demos, tastings, and a special 40th anniversary photo moment, making it a true celebration of food, home, and life with IKEA.

- Thursday, Friday, Sunday - 11AM-7PM
- Saturdays from 11-11:30AM for IKEA Family members only
- Saturdays 11:30-7PM open to the public

31 E 17th Street, New York, NY

The fourth annual Festival of Firsts at Lincoln Center highlights artists exploring new horizons and celebrating major career milestones—from premiere performances in the U.S. and NYC to Lincoln Center debuts, album debuts, fresh collaborations, and so much more.

Experience performers from across the globe, including multidisciplinary artist Sparklmami, guitar and singing duo Love? Said the Commander, the multisensory performance celebration Art Bath, the New York debut of a critically acclaimed play by Malicho Vaca Valenzuela, and the electrifying Latin GRAMMY-nominated trio DARUMAS... all for free at the David Rubenstein Atrium.

Feed your curiosity with a full slate of spectacular performances so that you can say, “I saw them first!”

The Nature Made® Wellness Experience is an interactive journey to transform how you care for you — from the inside out.

Celebrate the Official Opening of the Nature Made® Wellness Experience on October 11th

• Doors Open at 11 AM With Free Juice Bar, Guided Tours, and Giftbags for the First 150 Guests

• Join Us at 5 PM for Wellness Golden Hour With Free Mocktail Bar and Another Round of Giftbags

• Plus, Don’t Miss Your Chance To Meet Sunny the Gummy!

Free, Unticketed and Engaging for all Ages through January 31

Wednesday 11AM - 6PM

Thursday 11AM - 6PM

Friday 11AM - 8PM

Saturday 11AM - 8PM

Sunday 11AM - 6PM

The NBA is back and so are Topps NBA licensed products! Start off the week with the Topps Truck Tour.

There will be photo opportunities, giveaways and much much more.

Schedule (subject to change, check individual pages each day)

• October 20, 10AM: Bleecker Trading (96 Christopher St)

• October 22, 10AM-2PM: Dave & Adam's (1350 Broadway)

• October 23: NASDAQ Times Square Plaza

• October 23, 5PM: NBA Store (545 5th Ave)

  • Appearances by Seth Meyers, Karl-Anthony Towns, Josh Hart, OG Anunoby (First 100 in line get access to watch Q&A)

  • Wear an NBA jersey, get a free sample pack of 2025-26 Topps Basketball'

  • First 250 get a limited edition launch poster w/ purchase

• October 24: Brooklyn Nets, Brooklyn, NY

• October 25: Lids Store, New York, NY

The iconic Pumpkin Arch is back this fall!

Located on the Seaport waterfront on Pier 17, it offers a stunning view of the Brooklyn Bridge and one of the best fall photo spots in NYC.

During the day, it’s the perfect backdrop for autumn walks and pumpkin-themed pics. At night, it lights up & glows the city!

The Arch will be up October 22 - November 17.

Shoes for a Cure is a 5-day charity shoe sale, taking steps together in support of critical breast cancer research.

The largest fundraising event of the footwear industry, Shoes for a Cure has given $65 million in support of critical breast cancer research.

Grab your friends and come shop for a cause, share your story, and get some great shoes!

Hours:

Wednesday-Saturday: 11AM-6PM
Sunday: 11AM-5PM

There is a new fall installation at Genesis House: CHROMA: Tales Between Hues at Genesis House. Explore  the world of Korean folklore, developed in collaboration with Tony, Grammy, and Critics Choice-nominated actress and singer, Ashley Park. 

You will experience six immersive elements inspired by Korean folktales, each serving as a symbolic bridge between narrative, emotion, and personal reflection. 

The installation opens to the public on October 23 through December 14 (Tuesdays-Sundays, 11am-7pm).

Remember flip phones, butterfly clips, and glitter everything? Get ready to relive the iconic Y2K era because Maybelline New York is throwing the ultimate Y2K bash for the brand’s 110th birthday, and we’re inviting New Yorkers to get in on the action through a 2-day pop-up!  

We're celebrating over a century of making makeup magic, and we're doing it in true early 2000s style. Think vibrant colors, nostalgic vibes, and all the glam you can handle!  

What's the 411?  Prepare for a totally tubular experience packed with: 

Product Giveaways: Snag some of Maybelline's iconic products! 

Epic Photo Moments: Strike a pose at our Y2K-inspired stations – perfect for the IG feed!

Exclusive Merch: Get your hands on limited-edition Maybelline goodies. 

And SO Much More! 

When: Thursday, October 23rd + Friday, October 24th | 3:00 PM - 9:00 PM 

Where: Lavan Chelsea, 541 West 25th Street, New York, NY 

Theme: Y2K Wonderland! Dust off your low-rise jeans, grab your holographic accessories, and prepare to shine! 

Spot SKIN1004 in NYC!

Join Skin1004 for a week of soothing skincare.
📍 Location: 333 Lafayette St, NYC
📅 Dates:
• Oct. 24th–25th only | 10:00–18:00
• Tearaway Mask Sheets Wall (While supplies last)

🎁 Just stop by and grab your skincare gift.
🚶‍♀️ Entry? Walk-ins welcome.

⚠️ Please note:
• Gifts and masks are limited — hurry before they’re gone!
• Event hours may change depending on site circumstances

This month, medicube—the South Korean brand pioneering high-performance formulas and medical-grade beauty devices—is bringing skincare out of the lab and into the arcade with its “Glow Mode: On” Pop-Up Store, an immersive beauty-meets-gaming experience that’s equal parts retro fun and skincare discovery, opening in SoHo.

Step into medicube’s Glow Mode: ON Pop-Up — where skincare meets retro arcade. Explore an immersive, neon-lit space filled with gamified skincare challenges inspired by medicube’s cult-favorite Booster Pro. Each “level” reveals the science behind your glow through interactive play, turning skincare into the ultimate game. Pixel by pixel, level by level — glow fully unlocked.

What Guests Can Expect:

1. Game On with Booster Pro

1. Step into our retro arcade and explore four exclusive Booster Pro mode games, each designed around a different Booster Pro feature. Complete all four levels, follow @medicube.official on Instagram, and share a Story tagging us to receive:

1. A keychain of your choice

1. A chance to scoop up exclusive medicube samples

1. Be the First to Meet New Launches

1. Discover the newest additions to our cult-favorite PDRN line, plus the Hypochlorous Acid Facial Spray in travel size—available for purchase exclusively at the pop-up. Don’t miss out on a brand-new product launching November 1st—visit the pop-up to experience it firsthand!

1. RSVP Perks

1. All guests who RSVP will receive:

1. 2 sheet masks

1. 10% off coupon (redeemable in-store at checkout with RSVP email)

1. Gift With Purchase

1. Purchase a Booster Pro and receive a free bear head case—available while supplies last.

1. Spin the Wheel

1. With any purchase, be among the first 150 guests per day to enter our Lucky Draw for a chance to win prizes ranging from a Booster Pro device to full-size skincare sets.

1. Photo Booth Fun

1. Don’t forget to capture the moment! Snap your glow at our themed photo booth and take home your memories from the pop-up.

Event Details:

• Location: 437 Broadway, New York, NY 10013

• Dates: Friday, October 24 – Sunday, November 2, 2025

• Time: 10:00 AM – 7:00 PM (daily)

RSVP: https://www.eventbrite.com/e/medicube-nyc-pop-up-glow-mode-on-tickets-1736179382269

UGG is hosting its sixth annual multi-sensory community space, the UGG Feel House, October 24 - 28, that showcases an immersive experience to celebrate the UGG brand heritage, innovation, and creativity. 

• Signature (and Complimentary) Refreshments: UGG drinks and chocolate chip cookies from social-loved cafe, Hani’s.

• One-of-a-Kind Product Customization: For a bespoke UGG experience, customization programs include complimentary laser engraving from Original Rose or adornments from MetaGirl Studio for Feel House purchases.

• Engaging Photobooth: UGGified photobooth for consumers to share pics from all angles.

• Exclusive Giveaways: Consumers can receive an array of special items including an UGG Keychain and Care Kit for UGG loyalty members, and exclusive UGG Feel House bag featuring bespoke artwork.

• UGG Collaboration History: Curated selection of the brand’s collaborations that illustrate the bold self-expression at the core of the UGG brand.

• Fall 2025 Collection Shopping: Opportunity for consumers to purchase core styles from the new Fall 2025 Collection, plus a special designer collaboration launching just in time for Feel House.

• Dominoes Tournament by Capicu! NYC (October 25 from 2pm-6pm): Special domino tournament for consumers to experience all of the nostalgia of friendly competition!

We’re bringing the best of Korean skincare to NYC!

You are invited to step into an immersive K-beauty marketplace reimagined for New York City — a vibrant, two-day shoppable experience celebrating the next generation of Korean skincare.

This mega pop-up spotlights four leading skincare icons: LANEIGE, Innisfree, AESTURA, and Hanyul, bringing together cult-favorite products, exclusive drops, endless photo opportunities, and sensorial experiences under one roof - no passport required.

Womanizer is bringing its message of empowerment, innovation, and inner glow to life with an immersive Beauty Bar Pop-Up in New York City.

Step into a space where beauty meets pleasure, and discover how Womanizer is redefining wellness as something that begins within. Through bold, interactive installations and sensory experiences, the Beauty Bar celebrates confidence, radiance, and the power of self-expression.

Experience the Glow:

- Explore the new Next Duo, featuring Womanizer’s groundbreaking 3D Pleasure Air™ technology.
- Enjoy immersive, beauty-meets-wellness activations that challenge cultural norms.
- Get a free tattoo from on-site artists celebrating empowerment and individuality
- Available on a first come, first served basis
- Enter exclusive giveaways for a chance to win your own Next Duo.

Why You’ll Love It:

The beauty industry has long promised glow in a bottle — but Womanizer believes the most radiant glow begins within. The Womanizer Beauty Bar invites you to experience self-pleasure as self-care, empowering confidence and well-being from the inside out.

Prospect Park Alliance kicks off the new season at the LeFrak Center at Lakeside with a Fall Harvest Festival and Halloween Celebration on the weekends of Friday, October 24, through Sunday, October 26, and Friday, October 31, through Sunday, November 2, 2025.

On November 1 through November 2, also enjoy the first skate of the season with free skate admission, free skating mini lessons, as well as hockey, stick n’puck, and figure skating sessions! 

Enjoy two weekends of Fall and Halloween fun, plus the start of the ice skating season, with a pumpkin patch and pumpkin painting, as well as Halloween costume contests, arts and crafts, face painting, and on November 1 + 2, free admission to our skating rinks with special clinics and classes for figure skating, hockey, stick n’puck, and much more!

Pre-registration is required for all skating activities aside from Public Skate. 

Exit the streets of SoHo and enter Sonsie’s first pop-up powered by Shopify. This special event will transport you to a lush garden of beauty, where you can harvest new Sonsie products, including the new Adapt Cream and Basic Balm in Sugar-dipped Rhubarb.

Try: Adapt Cream, a peptide-rich cream designed to repair, hydrate, and smooth skin.

Discover: Basic Balm in Sugar-dipped Rhubarb, a nourishing lip slave that smoothes and glosses.

Enjoy: Enjoy a free limited edition Sonsie X SunLife matcha with purchase.

RSVP to explore the garden, shop Sonsie skincare essentials, and sip matcha. Space is limited*, so register today to attend this exclusive event at Shopify NY. 

Meet Sonsie: Pamela Anderson believes beauty is about staying true to who you are. "The goal is to realize our own purpose on earth—and it starts with believing in ourselves, having courage, and being what no one else is: you," she says. With Shopify, we’re opening the garden gate so more people can plant their ideas and grow as entrepreneurs.

Senti Senti back with their second October pop-up, this time turning Senti Senti Williamsburg into a full-on Halloween K-beauty playground

Featuring: heimish · Jumiso · NINELESS

What’s Brewing:

-A Halloween-themed store takeover:

-FREE sweet treats (no tricks 😉)

-FREE chicken + fries from 375° Chicken 'n Fries (till we run out!)

-Skincare freebies, gifts-with-purchase + giveaways

-Plenty of K-beauty to shop + take home!

VT’s First-Ever POP-UP in New York!

You are invited to the VT Skin Pharmacy POP-UP in NYC from Oct. 25 - Nov. 1 11AM - 7P

Bring all those skincare products that only gave you empty promises — they will take care of your real skin concerns. 

You’ll get access to:

🔬 Professional skin analysis with devices
🎮 Fun games & freebies
💝 A special set made just for you
🌟 Exclusive beauty insider networking

📅 When: October 25 ~ November 1st, 2025 | 11:00 AM – 7:00 PM

📍 Where: 188 Lafayette St, New York, NY

Big Apple? More like Big Mango!

Mango is presenting their new brand concept, #CraftYourOwnStory, at the Mango Craft Studio — a two-day immersive experience in the heart of Soho at 477 Broadway.

Following an exclusive celebrity launch event, the space will open to the public on October 25 and 26, from 11 AM to 7 PM, featuring workshops, live DJ sessions, curated talks, and a café designed for connection and creativity.

It’s a celebration of fashion, culture, and community, all centered around self-expression. Don’t miss out!

Raise your MegaCONES! Ben & Jerry’s is throwing A Party for Protest Rights featuring the ACLU, Slow Factory, and Amnesty International to make your voices heard to defend our First Amendment rights. Join in NYC October 25-26!

Join for A Party for Protest Rights – a blow-out bash with a euphoric swirl of fun, education, and connection featuring the ACLU, Slow Factory, Amnesty International, and your community.

Grab a scoop of Ben & Jerry’s ice cream, access educational resources, and join activities to help you protect, defend, and exercise your right to protest.

Hear local movement leaders speak, learn about your rights at a protest, make a piece of protest art, listen to cool DJs, learn about media literacy, connect with your community, and take action for our First Amendment rights with our partner organizations. Ben & Jerry’s believes that the journey to justice should be joyful and sweet, so they’re giving the fight for our right to protest an extra swirl of fun! RSVP now.

To celebrate the recent launch of two limited-edition bottles, Dom Pérignon Vintage 2015 and Dom Pérignon Rosé Vintage 2010, Murakami will bring his signature smiling flowers and playful aesthetic to life at The Murakami Flower Studio by Dom Pérignon, a one-weekend-only installation in SoHo.

The pop-up will be open to the public on Saturday, October 25 and Sunday, October 26, inviting NYC-ers to experience the world of Dom Pérignon and Murakami.

The space will be outfitted with numerous interactive elements including a craft-your-own Ikebana florals (traditional Japanese arrangements) and a VR mirror and where a handful of lucky attendees each day will receive a premium, collectible from the famed artist.

Murakami Flower Studio by Dom Pérignon

• Date and Time:

• Saturday, October 25 & Sunday, October 26, 2025

• 1 PM - 7 PM

• Location:

• Murakami Flower Studio by Dom Pérignon (262 Mott Street, SoHo, New York City)

About the Collection:

Following his participation in the Eternal Creators campaign earlier this year, Takashi Murakami joins Dom Pérignon’s storied lineage of collaborators, from Andy Warhol and Jean-Michel Basquiat to Jeff Koons and Lenny Kravitz.

The Eventbrite landing page (HERE) will reopen for booking registrations online this Friday, Oct 24 at 3pm EST.

UPDATE: Opening Day has been rescheduled for Sunday October 26.

Both Sunday 10/26 and Monday 10/27 will be Community Days, free to the public. Free Community Tickets for Sunday and Monday will become available on Thursday 5:00pm at wollmanrinknyc.com. You may also visit the Box Office to get your free ticket. If you've already purchased tickets for Sunday and Monday, you will receive an email regarding a refund and exchange for a Community Ticket.

Sunday 10/26 hours: 12:00pm - 8:00pm Monday 10/27 hours: 10:00am - 2:30pm

Guinness World Record Attempt will be postponed, exact day to be determined.

——-

Wollman Rink is celebrating 75 years with a blowout ice season opening weekend featuring a GUINNESS WORLD RECORDS record-breaking attempt. Opening weekend promises a full winter wonderland lineup of free skating, performances, and giveaways for all ages. 

On Saturday, Oct. 25, Wollman Rink takes on a decade-old record for the world’s largest ice skating lesson, previously set at 523 skaters in 2014. To break it, Wollman Rink is inviting 600 skaters onto the ice for a 30-minute lesson led by the talented Wollman Rink Skate School instructors. To join the record-breaking lesson, complete the sign up form on the Wollman Rink website linked below. Skaters who RSVP early are entered to win free family packages, free private parties, Wollman Rink swag, and more! All participating skaters must be aged 10 or above, feel comfortable on skates and confident maneuvering around the ice.

Guests can enjoy FREE admission on Friday, Oct. 24 and Saturday, Oct. 25, along with festive bites and refreshments, captivating live figure skating performances, plus a family movie showing on the Outlook on Sunday evening, Oct. 26.

“Can’t repeat the past? Why of course you can!” Step into the world of Gatsby and experience a citywide literary adventure like no other. To mark the 100th anniversary of The Great Gatsby during National Book Month, Remus Bourbon is bringing together book lovers and bourbon enthusiasts for the ultimate “Gatsby Hunt” in a celebration of their limited release Gatsby Reserve.

What’s Happening:

• The Gatsby Hunt: Track down one of 100 hidden copies of The Great Gatsby across NYC’s iconic literary bars throughout the city. Each book comes with a sleek, Remus bookmark, and a QR code to enter for a chance to win a bottle of Gatsby Reserve.

• Exclusive Happy Hours: Celebrate the hunt with tastings of Gatsby Reserve, complimentary specialty Remus cocktails, and learn about the story behind the brand’s unique blends with Master Distiller Ian Stirsman.
  
  
  

October 28

Amelia’s

450 Park Ave S

6:00 - 7:00 PM

October 29

The hunt begins! Search your favorite literary bars for special copies of The Great Gatsby for a chance to win a bottle of Remus Gatsby Reserve. These copies will be hidden throughout NYC and include a special bookmark + QR code to enter. Once you find the book, it's yours to keep! Follow @RemusBourbon on Instagram for hints to the hiding locations.

October 30

Chateau 49

925 2nd Ave

6:00 - 7:00 PM

Don’t miss your chance to combine a love of literature with world-class bourbon. Find a book, sip a cocktail, and celebrate 100 years of Gatsby in style.

You’re invited to CHILDHOOD 2.0, an immersive experience from Bark Technologies, that transports you from the carefree days of the ’80s & ’90s to the hyper-connected world our kids are growing up in today.

Step back into the 80s and 90s — when smartphones weren’t the center of every childhood — then fast-forward to today’s connected world at this two-day only pop-up from Bark Technologies in New York City.

Explore retro rooms, hands-on activations, and 360° visuals.

Free to attend, just show up and and explore how childhood has changed in the last few decades.

📍 Lightbox NYC | Oct 29–30 | 10 a.m. – 4 p.m. (event runs every hour on the hour and takes about 30 min to explore)
✨Free to attend | Ages 13+

Do you have what it takes to protect the deliciousness of Fanta® from a horror legend line-up. For three days only, test your nerves as Fanta® presents ‘The Haunted Fanta® Factory’ opening in New York City on 29th October. Chucky, M3gan, The Grabber, Freddy Fazbear and Michael Myers have set their sights on Fanta® and they won’t give up until they’ve secured the goods. 

Fans are invited inside the Haunted Fanta® Factory, where Universal Pictures and Blumhouse horror icons lurk in every corner. Guests must outsmart the villains in a series of immersive challenges, each designed to test courage and cunning while protecting the last of the Fanta® supplies.

Only the luckiest (and of course, the bravest) will be able to take on the challenge. RSVP below (walk ins will be taken as well!)

Disocver the timeless legend at the Waldorf Astoria Centennial Exhibit, celebrating a century of art deco elegance.

From November 5th to November 20th, reserve a free guided tour of the Guerlain Shalimar exhibition, an immersive 30-minute experience at the Waldorf Astoria New York. We warmly invite you to explore the newly reopened Waldorf Astoria New York afterwards.
​

Location:​
Waldorf Astoria New York – Residences​
305 Park Avenue, New York, NY 10022​

Dates:
November 5th – 20th, 2025​

Hours:
Monday to Sunday
10am–6pm​

This holiday season, eos invites you to step aboard The eos Express—an interactive activation celebrating the launch of the brand’s limited-edition Holiday Collection! Taking place November 6 - 7 in Downtown NYC, the pop-up invites you to smooth over the stress of holiday shopping with an immersive, transit-inspired experience designed to make finding the perfect gift effortless.

What’s on board:

• Receive your eos Express Pass—a train ticket-meets-scent diary—stamped by our Fragrance Conductors at each car

• Experience eos’ NEW limited-edition Collection through immersive moments

• Enjoy hot cocoa, festive photo ops and more!

  
  
  

eos Express Activation:

Open to the Public: 12:00pm - 6:00pm (11/6 + 11/7)

Location: FiDi, New York *Location to be shared soon!