EventsUPCOMING POPUPS & EVENTS
Jolie Shack
The Jolie Shack is back this Spring!
This charming little shack on Prince St between Mercer & Broadway is open again, featuring the filtered showerhead brand, Jolie.
Enjoy free green tea throughout the day and salted coconut cake starting at 11am. Check out a demo and purchase this innovative filtered showerhead. Stay tuned for more special activations!
Friday - Sunday, 9am - 7pm
Prince between Mercer & Broadway
New York, NY
Tangle Teezer x The Elk Earth Month
Out with the Old, in with the Plant Based.
Throughout April, bring in + recycle your old hairbrush at The Elk (*West Village location only) and swap for a free Tangle Teezer Plant Brush! Plus, enjoy a special collab Strawberry Matcha.
*No purchase necessary to swap, must bring hairbrush!
Made with sustainable plant-based materials, this detangling plant brush from Tangle Teezer is a conscious choice for both your hair and the planet
National Unicorn Month with Unicorn Academy & FAO SCHWARZ
Celebrate National Unicorn Day all month long in store with a Unicorn Academy pop up shop for the month of April. Shop the collection any time in store throughout the month, and join us for special activities each weekend, listed below.
Unicorn Beauty Transformations
Saturday, April 5th & Sunday, April 6th From 10am-8pm
Get transformed with face gems & colored hair extensions in our Unicorn Academy Pop Up Shop!
BFF Friendship Bracelet Making
Saturday, April 12th & Sunday, April 13th From 10am-8pm
Create extra special Unicorn Academy friendship bracelets for you and your bestie.
Unicorn Headband Giveaway
Saturday, April 19th & Sunday, April 20th From 10am-8pm
Receive a magical Unicorn headband when you stop by the shop.
Unicorn Academy Karaoke & Dance Party
Saturday, April 26th & Sunday, April 27th From 10am-8pm
Come sing and dance the weekend away to your favorite Unicorn Academy tunes.
Please note: Activities and Giveaways available in store whilst stocks last.
West Side Community Garden Tulip Festival
The West Side Community Garden Annual Tulip Festival starts on April 12th!
From mid-April until the first week of May, visitors to the garden can see over 100 different varieties of tulips. The Garden is open to the public every day from dawn till dusk.
The garden will hold three weekends of “Information Days,” during the 2025 Tulip Festival. On these dates, garden members will be on site from 10 a.m. until 6 p.m. to speak with visitors and provide information about the tulips and the garden itself. Information Days will be held on: April 12th -13th, April 19th– 20th, and April 26th-27th.
Editked East Coast College Tour
Edikted’s 4th College Tour is on its way to the East Coast!
They will be visiting 10 Schools with Spin The Wheel, Free Gifts & More.
They will be stopping in the NY/NJ area from April 21 - May 2 with a special final stop in front of their Soho store on May 3!
04.21 COLUMBIA
WHEN: 10AM-2PM
WHERE: 2929 Broadway
04.22 RUTGERS
WHEN: 10AM-1PM
WHERE: Parking Lot 2304.23 MONTCLAIR
WHEN: 10AM-1PM
WHERE: 1 University Promenade04.25 ROWAN
WHEN: 10AM-1PM
WHERE: 201 Mullica Hill Rd04.26 SYRACUSE
WHEN: 11AM-2PM
WHERE: 125 Euclid Ave04.28 BUFFALO
WHEN: 10AM-1PM
WHERE: 228 Student Union04.29 BINGHAMTON
WHEN: 11AM-2PM
WHERE:04.30 STONY BROOK
WHEN: 10AM-1PM
WHERE: 250 John S. Toll Drive05.01 ST. JOHN'S
WHEN: 12PM-3PM
WHERE: 8000 Utopia Parkway05.02 NYU
WHEN: 10AM-2PM
WHERE: 2 5th Ave05.03 SOHO STORE
WHEN: 11AM-3PM
WHERE: 518 Broadway
On Swift Horses Complimentary Screenings
You’re Invited to a Complimentary Screening of ON SWIFT HORSES!
How much would you gamble for love? Daisy Edgar-Jones, Jacob Elordi, Will Poulter, Diego Calva, and Sasha Calle star in #OnSwiftHorses.
Join us at one of our special screenings in New York City, Los Angeles, Chicago, Philadelphia, Dallas, Houston, Atlanta, and Washington D.C.
🗓️ Dates: April 23 & 24
⏰ Showtime: 7:30 PM
🎥 Watch the trailer
Synopsis
Muriel and her husband Lee are beginning a bright new life in California when he returns from the Korean War. But their newfound stability is upended by the arrival of Lee’s charismatic brother, Julius, a wayward gambler with a secret past. A dangerous love triangle quickly forms. When Julius takes off in search of the young card cheat he’s fallen for, Muriel’s longing for something more propels her into a secret life of her own, gambling on racehorses and exploring a love she never dreamed possible.
Directed by: Daniel Monahan | Rated: R | Genre: Drama | Runtime: 1hr 57min For more information about the film visit SonyClassics.com.
For more details about CampusCircle.com visit their website.
The Epic Universe Portal Tour
Ahead of the highly anticipated opening of its fourth theme park – Universal Epic Universe – Universal Orlando Resort will launch the National Epic Universe Portal Tour across select cities this spring to give fans an exciting glimpse of the adventures that await in the immersive new theme park. The tour will include stops in NYC, Atlanta, Philadelphia and Chicago and will bring a one-of-a-kind “epic” experience directly to fans.
The centerpiece of the tour will be a gigantic, 30-foot-tall Chronos – a replica of the icon of Universal Epic Universe and the gateway that guests will enter to experience the theme park’s five incredibly immersive worlds: Celestial Park, The Wizarding World of Harry Potter – Ministry of Magic, SUPER NINTENDO WORLD, How to Train Your Dragon – Isle of Berk and Dark Universe. As the tour makes its way through iconic locations in each city, guests will be invited to approach the mesmerizing portal structure to witness action-packed sequences that celebrate the incredible adventures of the new theme park.
Attendees can take a photo next to the portal and visit the structure at night for an awe-inspiring, spectacular night show with dynamic lighting and all-encompassing music. Theme park enthusiasts visiting the portal will also have the chance to enter a sweepstakes to win a trip to Universal Orlando Resort and experience Epic Universe in person.
This event is free and open to the public. Stop by from 10AM-8PM April 23-26 at Rockefeller Center.
Roller Rabbit The Intimates NYC Pop-Up
New York, Roller Rabbit is throwing a lovely pop-up to celebrate our Spring Intimates Collection! Join them from April 23'd to 25th at 188 Lafayette Street.
Be the first to shop the new Intimates and Spring Collections, along with other Roller Rabbit classics. Plus, enjoy sweet surprises throughout the week!
Wednesday, April 23rd 3 - 5 PM: Custom flower portraits from Moomooi as a gift with purchase
Thursday, April 24th 11 AM: Pastries from L'Appartement 4F
Friday, April 25 th 11 AM: Roller Rabbit Macarons
**WHILE SUPPLIES LAST**
Mack Weldon Recession-Proof Underwear
To spare you from that pesky tariff situation, Mack Weldon, New York's most comfortable menswear brand, is giving away a free pair of their bestselling men's underwear to anyone who signs up for their mailing list this Thursday April 24!
New Yorkers literally can't miss it: male models will be canvassing FiDi, NoMad, Midtown East, and Hudson Yards with the goods.
Where to Find Them:
Thursday, April 24, 8AM-6:30PM
FIDI - BROADWAY & LIBERTY | 8 A.M.
NOMAD - W 25TH ST & 5TH AVE | 12 P.M.
MIDTOWN EAST - E 48TH ST & PARK AVE | 5 P.M.
MACK WELDON HUDSON YARDS - 2ND FLOOR | ALL DAY
To help guys feel comfortable and confident for the long haul, Mack Weldon is price-locking its best-sellers and dropping the price of its 18-Hour Jersey Briefs to just $14.50 for a limited time, in line with the eye-popping 145% tariff.
2025 NY Jets Draft Party
The 2025 NFL Draft will take center stage from April 24 through April 26 in Green Bay, WI and the New York Jets are giving you an opportunity to celebrate the big weekend with the Jets Draft Party!
The Jets Draft Party will be hosted by Jets Legend Bart Scott live on Thursday, April 24th for the first round of the 2025 NFL Draft. It will feature:
Appearances and autograph signings by Jets players and legends,
Locker room tours and exclusive field access
The Draft will be broadcast live on the video boards.
Jets Fest and live music by DJ Jon Blak on the 50-yard line
Free samples and giveaways from sponsors
Free merch for first 100
Free tickets for the general public are available now!
Madewell x Reluxe Fashion—Brooklyn Trunk Show
Madewell is having a vintage shopping event in partnership with Reluxe Fashion, on Friday, April 25.
Madewell is teaming up once again with Reluxe for a curated collection of pre-loved luxury finds, hand-selected by celebrity stylist and Reluxe Fashion founder Clare Richardson. These one-of-a-kind finds pair perfectly with Madewell’s collection giving clothes a second life and celebrating Earth Month through circular fashion.
Guests will have the opportunity to shop vintage treasures from brands like Alaïa, Chloé, and YSL, with Clare on-site to offer styling tips.
Madewell x Reluxe Fashion—Brooklyn Trunk Show
Date: Friday, April 25th
Time: 2-5 pm
Location: Madewell Williamsburg | 109 N 6th St, Brooklyn, NY 11249
The ReShop Free Vintage T-Shirts
Hey NYC! The ReShop is giving away over 600+ FREE vintage t-shirts on April 25th - April 27th (while supplies lasts) during earth day weekend! 🌍♻️
👉No purchase required!
Show that you are following @thereshopstores at the register in-store, tell us your size, and you will receive your free shirt. It’s that simple!
Limit is 1 free t-shirt per customer, 200 available per store.
All locations will be participating:
📍 SOHO - 441 Broadway, NY
📍 USQ - 12 E 14th St, NY
📍 LES - 180 Orchard, NY
Fleurs de Villes Downton Abbey
World-renowned flower show Fleurs de Villes returns to Hudson Yards this April with new show Fleurs de Villes Downton Abbey – a spectacular fresh floral celebration inspired by the famed period drama, created by New York’s talented floral artists.
From April 25 - May 4, step into the world of Downton Abbey and be transported to early 20th-century England, where the aristocratic Crawley family and their devoted staff navigate a rapidly changing era. Marvel at a collection of Fleurs de Villes’ signature fresh floral mannequins inspired by the series’ unforgettable characters and iconic period fashion, from Lady Mary’s sophisticated beaded gowns and statement hats, to the impeccably tailored uniforms of the household staff.
Don’t miss this opportunity to experience the refined elegance and captivating drama of Downton Abbey brought to life through exquisite floral artistry, in anticipation of the much-awaited third Downton Abbey film, arriving exclusively in theatres on September 12, 2025.
The Ordinary Secret Ingredient Pop-Up
The Ordinary is celebrating the launch of the immersive pop-up in Soho, dubbed the “Secret Ingredient.”
The “Secret Ingredient” pop-up will immerse visitors in a unique, thought-provoking experience where they’ll encounter scientific 1 to 1 regimen advice, interactive and immersive exhibits, and unforgettable photo moments- all symbols of the brand’s integrity principle and a way to showcase transparency in its truest form. The space is bold, visual, and designed to spark conversation around accessibility, transparency, and the real cost of hype.
The event will be open to the public from Friday (April 25) - Sunday (April 27th) from 11AM to 7PM.
Not A Speakeasy YOU Goodbye Party
Goodbye, YOU! 🔪 Join for a Netflix series finale watch party of Episodes 1&2 of YOU
🗓️ Friday 4/25
🕰️ 7PM
📍Not a Speakeasy 301 E 84th Street
🥂Welcome Prosecco
🍿Complimentary Popcorn
🚫 21+
Let’s say goodbye to Joe Goldberg together and spot the UES throughout the episodes!
🍾🥂✨
Dickson's Farmstand - Live Music and Sliders
Join at Dickson’s Farmstand Meat for live music & sliders at a family-friendly event in Chelsea Market on April 25!
They will be hosting a live band and a fun menu of small bites (sliders, chicken nuggets, 3" hot dogs, mini mac & cheese...).
Live music is free to listen to and bites available for purchase.
A perfect Friday night activity for the family. This event is free and open to the public. No tickets required - just come on in.
Chocolate House Bronx Grand Opening
There’s a new Chocolate House location in the Bronx, and they’re celebrating with free Dubai chocolate strawberry cups and crepes!
The first 50 people at the new store at 3417 Jerome Avenue will get free Dubai strawberry cups, and then everyone else will get FREE Nutella crepes from 2-4pm.
They have a delicious menu of your favorite desserts, from brownies with ice cream to churro bites and more.
Don’t miss the grand opening of the newest Chocolate House in New York City!
2025 Pineapple Plaza Pop-Up Series April 26
Join us for an 8‑week Open Streets series at 9100 Bay Parkway in Brooklyn! In collaboration with NYC DOT and StreetLab, Pineapple Ride is transforming the space into a vibrant community hub focused on bike safety and exploration.
Enjoy free bike repairs and safety classes, live music, local art, coffee pop‑ups, exclusive merch, giveaways, family-friendly fun, and special programming—all free to attend. Mark your calendars, invite your friends, and come celebrate safe, joyful riding in one of Brooklyn’s most scenic neighborhoods.
Amoureux Beauty Spring Pop-Up
Amoureux Beauty is a new skincare brand based in NYC. They’re hosting our first pop-up in the West Village on Saturday, April 26th.
Guests can enjoy:
Complimentary matcha, including our signature yuzu matcha (first 15 guests + with every purchase)
Exclusive merch (we’re debuting it for the first time ever!) (free with 2+ products)
Product giveaways featuring our two launch products: The Soft Serum and The Cozy Cream
When: Saturday, April 26th | 10 AM–2 PM
Where: Bedford Studio — 62 Bedford Street, New York, NY 10014
National Pretzel Day
National Pretzel Day is Saturday April 26 and you can get free pretzels at these national spots! 🥨
🥨 Wetzel’s Pretzels: Free Original pretzel between 3pm and close. No purchase necessary (+ join Rewards for freebies).
Locations in NYC: Columbus Circle, Atlantic Terminal Mall, Staten Island)
🥨 Auntie Anne’s: Free Original or Cinnamon Sugar pretzel for Rewards members from 10am-3pm (free to join)
Locations in NYC: 15+ locations in all 5 boroughs
🥨 Philly Pretzel Factory: Free Original Pretzel
Locations in NYC: Staten Island (+ multiple Long Island)
🥨 Pretzelmaker: Free small Pretzel bites
Locations in NYC: Queens Place Mall
Car-Free Earth Day 2025
Join NYC in celebrating Car-Free Earth Day on Saturday, April 26, 2025 from 10am to 4pm. Car-Free Earth Day is an annual car-free event hosted by NYC DOT.
Programming will be presented at signature and partner produced locations citywide, promoting activism and education surrounding climate change, sustainability, and other relevant topics. The event also marks the official start to NYC’s Open Streets and Public Space Programming season.
Car-Free Earth Day will include car-free streets and plazas across the five boroughs, with locations featuring public art or community programming.
Through the support of Lyft, Citi Bike will offer free unlimited 30-minute rides on a classic Citi Bike on Car-Free Earth Day for 24 hours. All riders may take advantage of the offer. To redeem your free pass, enter promo code CARFREENYC25 on the “Day Pass” tab of the Citi Bike app.
This map contains 54 locations with Car-Free Earth Day events across the five boroughs.
The Bronx with 9 locations
Brooklyn with 19 locations
Manhattan with 16 locations
Queens with 8 locations
Staten Island with 2 locations
LOVECHROME NYC Pop-Up
Japan’s top-selling luxury haircare brand, LOVECHROME, is making its highly anticipated U.S. debut with a one-day-only immersive pop-up in New York City’s SoHo on Saturday, April 26—and it’s open to the public.
The pop-up invites beauty enthusiasts, professional stylists and curious passersby to step into a sleek, tech-meets-beauty space and explore the world of LOVECHROME.
Guests will enjoy personalized consultations, hands-on product trials, and a first-hand look at JP CHROME-TECH®—a patented technology originally developed for luxury sports cars, engineered to reduce static, protect strands, and enhance shine. A curated selection of combs, including limited-edition, will be available for purchase. Visitors can also enjoy complimentary matcha lattes served throughout the day.
The SoHo pop-up marks the official U.S. launch of LOVECHROME, ahead of its spring expansion into select premium retailers. The event introduces the future of luxury haircare—where innovation meets timeless Japanese craftsmanship—straight from Tokyo to SoHo.
WHEN:
Saturday, April 26
11:00 a.m. - 5:00 p.m. EST
WHERE:
Allouche Gallery (SoHo)
77 Mercer St.
New York, NY 10012
Broadway Celebrates Earth Day
The Broadway Green Alliance and Times Square Alliance are proud to announce that Broadway will once again raise its voice for the planet as the Broadway Celebrates Earth Day concert returns for the fourth year on Saturday, April 26th from 11AM-3PM, presented by SUMMIT One Vanderbilt.
Taking place in Times Square’s Pedestrian Plaza, this free outdoor concert will feature live performances from Broadway stars including hosts Seth Rudetsky and James Wesley (Stars in the House), Tony Award Winner Shaina Taub (Suffs), Tony Award Nominee Stark Sands (Kinky Boots), Grammy Award nominee Merle Dandridge (Hadestown), and many more to be announced.
Alongside show-stopping Broadway headliners, audiences can look forward to performances from more than 75 students from the tri-state area, uniting to advocate for a healthier, just, and more sustainable future for all. Audiences can also learn from and be inspired by theatre-makers and environmental leaders at the forefront of this work, including Materials for the Arts, HeadCount, Final Strike Collaborative, and 2030orBust.
The concert serves as a marquee event for the NYC Department of Transportation’s city wide “Car-Free Earth Day” and will highlight the theatre community’s ongoing efforts to combat the climate crisis with actionable steps. Fans can tune in from around the world through the livestream hosted by Stars in the House.
Art on the Block NYC DIY Decorations
Join Art on the Block for a unique opportunity to create art with our artist-in-residence, Jaimee Todd. Registration is required. Space is limited. All programs take place at 107 West 86th Street.
FAMILY PROGRAMS
DIY Decorations: Paper Mobile Crafting
Saturday, April 26, 11:30am-1pm
OR
Saturday, May 3, 2-3:30pm
FREE
REGISTER HERE for April 26
REGISTER HERE for May 3
Follow along with Jaimee Todd as she demonstrates how to build colorful, ready-to-hang paper mobiles. Families will get creative, designing their mobiles using construction paper, magazines, shape cutters, and string. Explore balance, composition, and movement while building eye-catching decorations for your home!
___
AFTER SCHOOL PROGRAMS
Spring off the Page: 3D Flower Collage
For 3rd – 5th graders
Wednesday, May 14, 3:30- 5pm
FREE
REGISTER HERE
Usher in spring with resident artist Jaimee Todd, by building a three dimensional flower and plant garden collage! In this workshop, students will experiment with color and material to collage a vibrant garden. Then, students will learn about mounting and layering, in order to turn their garden three dimensional. Let your creativity bloom in this playful, hands-on art experience!
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GENERAL AUDIENCE PROGRAMS
Pattern Play: Bubble Wrap Print Making
Wednesday, April 30, 11:30am-1pm
$5 materials fee
REGISTER HERE
Join resident artist Jaimee Todd for a unique DIY printmaking workshop. Replace your paintbrush with bubble wrap, and create vibrant, abstract prints with acrylic paint on paper. Explore texture and pattern along the way, and apply your new sustainable art technique to the materials (bubble wrap and beyond) in your home!
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Cardboard Creativity: Sustainable Collage
Wednesday, May 8, 11:30am-1pm
$5 materials fee
REGISTER HERE
Learn how to turn everyday packaging into bold collages! Drawing from resident artist Jaimee Todd’s recycled collage practice, participants will reimagine the cardboard box as a work of art waiting to happen. Using scissors, acrylic paint, markers, and more, attendees will create dynamic works of cardboard collage, leaving the workshop with a new piece of wall art, and DIY art technique!
The Davis Center at Central Park Grand Opening
The Central Park Conservancy has announced that the new Davis Center at the Harlem Meer, will be opening to the public on Saturday, April 26..
The Central Park Conservancy in partnership with NYC Parks is redeveloping the Lasker Rink and Pool site as a state-of-the-art facility. The new Davis Center will be uniquely sited within the context of a restored and enhanced landscape and will continue to accommodate recreational and lap swimming and support a robust skating and hockey program. In addition, it will be open year-round for new community-focused programming.
Join us from 12:00–4:00 pm to celebrate the Davis Center at our vibrant community festival. This afternoon event will introduce our spring Harlem Oval programming, highlight opportunities to engage with local organizations, and honor the leaders and community members who helped make this restored space possible.
Enjoy live music, arts and crafts for all ages, lawn games, yoga, dance, and guided tours to learn more about the new venue—a hub for connection, creativity, and collaboration.
The Davis Center is located at the northern end of the park on the East Side between 106th and 108th.
The Motel Denim Library
Motel will be opening the doors to The Denim Library in New York this Saturday the 26th.
They will have free coffee & croissants from L’appartment 4F, free denim jeans and a souveneir tee!
Tthe first 50 people to quote “PerfectPair25” in store, will receive a gift card to claim a free pair of Motel Denim.
Coffee & pastries provided by @lappartment4f
Limited edition Motel Souvenir tees, free whilst stocks last.
Vintage book library, open for our customers to take a book and leave a book.
The Denim Library
139 Division St, New York, NY 10002, United States
Saturday 26 April
12-5pm
Innisfree K-Beauty Brighter Skin Tour
YOU'RE INVITED! 💚 the K-Beauty Brighter Skin Tour is coming to your city 🏙️ join innisfree for the latest on Korean skincare, treats and FREE inni-faves ✨
Meet them outside Sephora! Grab a goodie outside, enjoy a custom skin consultation, and receive a special gift inside.
April 26 (Sat) 12-8PM
Roosevelt Field
Garden City, NY
NYC Breakfast Club x Blue Brown Cafe Earth Day Walk
NYC Breakfast Club: Coffee & Walk for those in their 20s!!
Let’s go outside and celebrate Earth Day! We’re going to be meeting at Blue Brown Cafe. After everyone grabs coffee we will walk over to McCarren Park!
☀️FIRST 20 PEOPLE get a FREE Krave Beauty SPF
🥤Handing out Medase cans (limited supply)
🍏Fuji Bar will be handing out their bars
📝MUST SHOW RSVP TO RECEIVE ITEMS
☕️Enjoy 10% off your drink at Blue Brown Cafe!
Can’t wait to see you there! 💙🤎
📍 Blue Brown Cafe
📅 Saturday, April 26
⏰ 12:30 PM
DUMBO Open Studios
Art in DUMBO announces DUMBO Open Studios will take place on April 26th and 27th from 1–6 PM and feature 155 artists in DUMBO who will open their doors to the community, giving visitors a look into studios, creative workspaces and exhibitions across the Brooklyn waterfront.
Art in Dumbo
Sharpe-Walentas Open Studios kicks off the weekend with a public reception on April 25th from 6-9 PM, offering an inside look at the studios and works of 17 artists in the annual residency program.
The annually curated weekend program preserves the distinct character of DUMBO, providing a unique opportunity for artists to engage with community and showcase their latest works. The 155 participating artists include representatives from five residency programs across DUMBO: BRIClab Contemporary Art, Sharpe-Walentas Studio Program, Smack Mellon Artist Studio Program, New York Studio School, and Triangle NYC.
Hamza & Madina Halal Food Brooklyn Grand Opening
Hamza & Madina Halal Food is having its grand opening in Brooklyn on Saturday and giving out free platters!
Head to 214 Parkside Avenue right by Prospect Park. You’ll enjoy a free rice platter with your choice of meat between 2-4pm.
Their menu includes burgers, platters, gyros, fried chicken and more, most items are $10 or less. They have a few locations in Long Island and this is their first one in Brooklyn. Don’t miss this grand opening!
Culture Pop Soda NYC Grape Pop-Up
Grape soda grew up & it tastes better than you remember! Culture Pop is celebrating the launch of its new flavor, Grape! Come join & grab a free can!
The first 100 people will receive a goodie bag with a custom Grape Matcha Soda, Grape-themed goodies & snacks from Murray's Cheese.
Plus enjoy free Grape Culture Pop to all attendees!
WHERE: Bedford Studio
WHEN: Sunday, April 27th from 10AM - 4PM.
NBA Road Trip to the Trophy
After 82 regular-season games — and a game or two in the SoFi NBA Play-In Tournament for four teams — the 2025 NBA playoffs are finally upon us. To get ready for the start of this year’s playoff action, the NBA is bringing the excitement directly to fans with the NBA Road Trip to the Trophy tour.
From April 18-28, this nationwide pop-up activation will hit eight playoff-bound cities. Each stop will be a celebration of the postseason energy, giving fans a chance to connect with the game, share their passion and build excitement for the journey to the NBA Finals.
This interactive experience will be catered to each team city and include:
Photo opportunity with the Larry O’Brien Trophy
Team logo temporary tattoos
Fan dunk camera
Fan video stations for team shoutouts
Giveaways and exclusive prizes
The 2025 NBA playoffs tip off Saturday on ESPN and ABC.
Details:
Location: Hudson Yards (Hudson Yards Blvd and NE Pavilion by the Vessel)
Date/Time: Sunday, 4/27 - 11am-7pm
Macy’s Flower Show 2025
The 2025 Macy’s Flower Show, starring YSL BEAUTY, returns to Macy’s iconic New York City Herald Square flagship, inviting guests to experience Surrealist Gardens and mesmerizing floral displays between Sunday, April 27 and Sunday, May 18. Leading up to Mother’s Day and celebrating 50 years, Macy’s Flower Show will expand to three full weeks, offering customers a holistic experience through a limited-edition Flower Show collection, immersive events and exclusive deals through the first-ever Macy’s Bouquet of Deals. Macy’s Flower Show will transport guests into a dreamlike world of spring renewal and is free and open to the public during store hours.
Explore the surrealist gardens & dreamy cloudscapes at the 50th Macy’s Flower Show. Plus, enjoy interactive experiences from LEGO® & Holland America Line®, and shop our exclusive Flower Show collection.
YSL BEAUTY ART OF FLOWERS
This year, the bold and unapologetic beauty of nature meets the daring impact of art in YSL BEAUTY ART OF FLOWERS, only at Macy’s Flower Show. Reflecting the freedom and transformation found in nature, and the inherent beauty in living freely – this immersive experience brings guests through a powerful landscape, complete with innovative metallic codes and dares the customer to embrace their own transformation.
This Spring, the Macy’s Flower Show will bloom throughout the world-famous Macy’s Herald Square flagship from April 27, 2025 to May 18, 2025.
LEGO Mother's Day Flower Event
Build a LEGO® Mother's Day Flower and take it home with you!
Sunday, April 27th* from 12-2pm
A limited quantity will be available.
LEGO® Mother's Day Flower make and take event is intended for participants aged 6+ years. The LEGO® Mother's Day Flower model will be available on a first come first serve basis, at participating locations, while supplies last. LEGO® Mother's Day Flower offer is valid on April 27th, 2025* from 12-2pm only. Limited to one LEGO® Mother's Day Flower build per guest. LEGO® Mother's Day Flower model cannot be purchased.
Visit your local store page to find LEGO® Store events near you.
Participating NYC LEGO® Store locations:
Fifth Avenue: 636 Fifth Avenue
Flatiron District: 200 5th Ave, Flatiron District
Staten Island Mall: 2655 Richmond Avenue #1285
Alma NYC Dino Hunt
Alma Dino Hunt Giveaway 🦖 - Win a pair of NYC Experiences for FREE!
🗓️ Sunday, April 27th, 2025
⏰ Between 1–4 PM
📍 Sheep Meadow, Central Park (1802 65th St Transverse)
Alma is a new NYC-based membership that helps people escape lines and the overplayed dinner-and-drinks routine by delivering two surprise experiences every month. No planning, no decision fatigue. Just real connection and real memories.
To celebrate the city's need for less waiting in line and more spontaneity, Alma is running a one-of-a-kind giveaway for top NYC experiences:
A rogue Triceratops will be roaming Central Park near Sheep Meadow - and it's handing out free plans!
Here's how to join the fun:
1. Follow us @unlockalma for live location updates.
2. Find the Dino near Sheep Meadow - it's big, friendly, and photogenic.
3. Snap a selfie
4. Post and tag @unlockalma and your +1 in your Instagram Story.
What's up for grabs?
50 lucky New Yorkers will win mystery tickets to unforgettable experiences for themselves and a plus one.
• Candle-making for two @ Nose Best - $150 FREE
• Paint in the Dark for two @ Cozy Art Land - $110 FREE
• Ninja Park Adult Night for two @ Ferox Ninja Park - $64 FREE
• Comedy @Brooklyn Comedy Collective - Up to $45 FREE
SECRET TIP: First 50 get double entries and more chances to win.
Wedding Salon NYC April 28
Wedding Showcase of The Year: Monday, April 28th, 2025, from 5:00-830PM, 160 Central Park West, New York City
Join Wedding Salon for an exclusive event at 160 Central Park West in New York City, where engaged couples and planners can discover the latest trends in cakes, flowers, and so much more. There will be top wedding vendors, tastings, cocktails, spa services, fashion show, live entertainment, makeovers, exciting raffles and so much more. Partners include NYC for Free, Modern Luxury, Southern Bride, New York Bride, Manhattan Bride and Westchester Weddings.
RSVP now for two complimentary passes using code FREE to secure your spot here:
Please note: Promotional tickets are strictly reserved for engaged couples and planners.
Movies at the Palace with Lin-Manuel Miranda: West Side Story
Movies at the United Palace with Lin-Manuel Miranda presents its 2025 season, celebrating the 10-year anniversary of Hamilton on Broadway with a series of recent films starring the original Broadway cast of the groundbreaking musical. After each screening, attendees will be treated to a special conversation between the United Palace’s good friend, patron, and neighbor, Lin-Manuel Miranda, and the original Hamilton cast member starring in the film. The movies are FREE, with tickets available for reservation a week before each screening (calendar of screenings below).
The screenings with Lin-Manuel Miranda are part of the United Palace’s year-long season of movies focused on the theme of community.
2025 Calendar of Movies at the Palace with Lin-Manuel Miranda
March 10 - Satisfied (2024) with special guest Renée Elise Goldsberry
April 28 - West Side Story (2021) with special guest Ariana DeBose
May 5 - In the Heights with special guest Christopher Jackson
June 2 - One Night in Miami (2020) with special guest Leslie Odom Jr.
July 28 - BLINDSPOTTING with special guest Jasmine Cephas Jones
Since free tickets to Miranda’s screenings usually “sell” out within minutes of their release, the United Palace is offering Movies at the Palace Members the opportunity to reserve their tickets ahead of the rush.
Another Simple Favor Advance Screening
It all started with just a simple favor. Amazon MGM Studios’ long-awaited sequel Another Simple Favor releases May 1.
NYC for FREE community members are invited to get free passes to the advance screening. Use link below, free passes are first-come, first-serve. (Link sent to NYC for FREE newsletter subscribers first. Subscribe below!)
Another Simple Favor
Date: Tuesday, April 29
Screening: 7:00 PM (Recommended check in 6:15 PM)
Location: Regal Union Square
Synopsis: Stephanie Smothers (Anna Kendrick) and Emily Nelson (Blake Lively) reunite on the beautiful island of Capri, Italy, for Emily’s extravagant wedding to a rich Italian businessman. Along with the glamorous guests, expect murder and betrayal to RSVP for a wedding with more twists and turns than the road from the Marina Grande to the Capri town square. TRAILER
Eucerin Radiant Tone Pop-Up
Experience the revolutionary new Radiant Tone Collection at the Eucerin Skin Institute!
Eucerin is hosting the Radiant Tone Pop-Up to celebrate the launch of its new face care collection, Radiant Tone.
This event is free and open to the public from 2-7pm at LUME Studios.
Glow Recipe x Splits59 Dew & Glow Community Walk
Sun's out, SPF's in! Glow Recipe's Dew & Glow Community Walk is coming to 7 cities to celebrate our NEW Watermelon Glow Dew Shield SPF 30!
Enjoy a walk full of glow, good vibes & giveaways!
May 1 - NYC, LA, Austin, Toronto
May 8 - Boston, Chicago, Miami
RSVP at the link below and to get full details. The first 100 to sign up per city get a pink fanny pack with:
☀️ Dew Shield deluxe sample
🧦 Splits59 socks
🎀 Scrunchie set
💧 Water bottle
🌟 UV bracelet
After the first 100? You'll still get a pink pouch with Dew Shield DLX + a UV bracelet if you're one of the first 150 people to join us IRL!
SPF Trivia prizes during the walks:
🎁 Full-size Dew Shield SPF 30
💳 $20 @sephora gift card
💳 $20 @splits59 gift card
*Must be present to receive gift. One sign-up per person. One gift bag per person. Giveaways while supplies last.
Brooklyn Museum First Saturday
Bring your friends and family to May’s First Saturday, showcasing the vibrant artistry, rich histories, and recreations of the Asian American and Pacific Islander diasporas in New York.
This program is free; registration is required and includes Museum general admission. Tickets will be released on a rolling basis starting April 18 for Members and April 21 for the public. Sign up for the Brooklyn Museum newsletter to be notified of the next release. The lineup is subject to change; revisit this page for the latest details.
The fourth-floor galleries will close at 8 pm. The last entry to the Museum is at 9:30 pm.
Saturday, May 3, 5–10 pm
Schedule:
5–6 pm
Music: Oshima Brothers
Lobby, 1st Floor
5:30–6:30 pm
Curator Tour: American Art
American Art Galleries, 5th Floor
5–7 pm
Hands-On Art
Education Studios, 1st Floor
5–7 pm
Pop-Up Member Lounge
1st Floor
5–8 pm
Green Tile Social Club
Beaux-Arts Court, 3rd Floor
5–9:30 pm
Brooklyn Pop-Up Market
Beaux-Arts Court, 3rd Floor
6–8 pm
Film: Bye Bye Tiberias
Auditorium, 3rd Floor
6:30–7:30 pm
Teen Talks
Arts of Asia, 2nd Floor
8–10 pm
Music: DJ Mihoko
Lobby, 1st Floor
2025 Pineapple Plaza Pop-Up Series May 3
Join us for an 8‑week Open Streets series at 9100 Bay Parkway in Brooklyn! In collaboration with NYC DOT and StreetLab, Pineapple Ride is transforming the space into a vibrant community hub focused on bike safety and exploration.
Enjoy free bike repairs and safety classes, live music, local art, coffee pop‑ups, exclusive merch, giveaways, family-friendly fun, and special programming—all free to attend. Mark your calendars, invite your friends, and come celebrate safe, joyful riding in one of Brooklyn’s most scenic neighborhoods.
Spineworks Comics NYC: Free Comic Book Day
Welcome to Free Comic Book Day at Spineworks Comics NYC!
Come join us at 74-10 69th Rd on May 3rd 2025 for a day filled with fun, and geeky goodness! It's the perfect event for comic book lovers, collectors, and anyone looking for a good time.
Get ready to be given FREE Comics from various publishers. Whether you're into superheroes, sci-fi, or fantasy, there's something here for everyone!
Meet fellow comic enthusiasts, chat with them, and maybe even discover your new favorite series. Don't miss out on this awesome opportunity to celebrate all things comics!
Mark your calendars and we'll see you there!
The CALPAK Corner Store
The CALPAK team is headed to NYC, and you’re invited to the ultimate city pop-up: The CALPAK Corner Store.
CALPAK is officially here for one day only & you’re invited to visit the ultimate city experience: The CALPAK Corner Store.
Your RSVP includes entry, plus:
Free Coffee and Tea*
Free Luka Key Pouch*
Custom CALPAK Corner Store Faves
Surprise Giveaways
Special Photo Moments
*one per person, while supplies last
When: May 3rd 10am-6pm
Where: 337 Bleecker St, New York, NY 10014
Dr.Jart+ Korean Skin Mart
Discover K-Beauty at your convenience. Plus, play games, win prizes and try our NEW Every Sun Day™ Sunscreen Stick SPF 40.
Visit the Dr.Jart+ Korean Skin Mart at Sephora Union Square NYC, where K-beauty meets the vibe of a convenience store in Seoul. Find skincare bestsellers for fast visible results, play games, win prizes, and score free samples. Try tasty Korean snacks and get a personalized skincare routine—all in one stop!
This event takes place at Sephora Union Square, 11am-6:30pm.
The Cointreau MargaRight Vault Pop-Up Bar in NYC
Celebrate Cinco de Mayo (5/5) with Cointreau— and Enjoy Margaritas at the MargaRight Vault Pop-Up Bar in NYC
This year, Cointreau is unlocking The Cointreau MargaRight Vault – an exclusive one-day pop-up bar experience in New York City. Margarita enthusiasts can head to the 14th St Passage on The High Line to celebrate Cinco de Mayo and enjoy Margaritas, a DJ, photo booth, exclusive merch, and a chance to win up to $500 in The Cointreau Lime of Credit Sweepstakes. Attendees must be aged 21+ to enter The Cointreau MargaRight Vault event.
Hornitos Mex Gala
This Cinco de Mayo, Hornitos Tequila is throwing a party for everyone. Because Cinco de Mayo is for everyone.
So anyone, anywhere, can join!
For all local Hornitos fans eager to celebrate Cinco in person, they’re throwing a big party on the Upper East Side.
Walk the red carpet, which is also yellow, green, and blue. Take some photos at the step and repeat. Get a free margarita and amazing Mexican food. And, of course, dance to the beat of our DJ.
This is a first-come, first-served invitation. RSVP to secure your spot. Cinco de Mayo is for FUN, not for fancy!
Sarabande What Now? NEW YORK CITY
Just Graduated? Well, WTF Now? Sarabande bring our popular post- college survival guide to New York City!
Calling all NYC graduates! Sarabande invites you to a full day of in-person 1 to 1 drop-in workstations with creative industry professionals to help bolster your confidence to push your way into the world of work.
Whatever your path, background, education, pathway - it's all valid. What Now? supports graduates and those looking for a career change to realise their creative vision, explore various career options and leave with practical tips and tricks for their next steps toward success.
LOCATION: The Standard, East Village, 25 Cooper Sq, New York, NY 10003
ATTENDEES WILL ONLY BE ADMITTED ACCESS FOR 1 SLOT. PLEASE DO NOT BOOK MULTIPLE TIME SLOTS.
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MAY 6 (10:00 - 5:00) - Drop-in Workshop Stations at The Standard, East Village with reps from top luxury fashion houses, press and institutions.
TDF Graduation Gift
TDF's Graduation Gift is TDF's gift to NYC public and charter high school seniors graduating this spring!
Students who sign up receive a free yearlong TDF membership so they can purchase deeply discounted tickets to shows on Broadway and beyond (up to 85% off!)
They can also enter a drawing to win up to two free tickets to either Hell's Kitchen or SIX on Wednesday, May at 7 p.m.
Starting at 4 p.m. on May 7, grads can pick up their tickets at TDF’s TKTS Booth and then join their classmates on the red steps for music, face painting, temporary tattoos, tarot readings and community building before they walk over to their respective shows!
THE IMAGINARY INVALID: Molière's Comedy-Ballet in Prospect Park
Molière in the Park returns to LeFrak Center at Lakeside, Prospect Park with their most ambitious FREE production yet!
Do not miss the world premiere of a new translation of Molière's THE IMAGINARY INVALID, featuring live original music and choreography and starring Tony and Olivier Award nominee Sahr Ngaujah! Produced by Molière in the Park in partnership with Prospect Park Alliance.
The Imaginary Invalid is the last play that legendary French playwright Molière wrote and was originally conceived as a Comedy-Ballet where theater, dance, and music are intertwined. Gravely ill while writing and performing this play, Molière explores the fear of disease and the exploitation it breeds through his infinitely humorous dialogue and in-your-face satire.
Molière in the Park (MIP) is a nonprofit theater company that has been bringing free world class theater to Central Brooklyn since 2019. We have brought updated versions of Molière's comedies, often alongside new local playwrights' works, to many beloved Brooklyn venues including Prospect Park's LeFrak Center, Brooklyn Public Library, BRIC and others. The mission of MIP is to foster empathy and unity within the diverse communities in Brooklyn through the arts.
P.F. Candle Co. Breathwork Fika
Join for 30 minutes of complimentary breathwork, centering and coffee at PF Candle Co in Williamsburg. Select Thursdays at 9:30a
30 minutes of complimentary breathwork, centering and coffee at PF Candle Co in Williamsburg. Select Thursdays at 9:30a. Stop in for a brief guided breathwork and centering moment in the community space at PF Candle Co. Breathe and centering with the P.F. Candle Co. smells and enjoy complimentary coffee after.
Aesop | For the Hands That Raise Us on Mother's Day
For Mother’s Day 2025, Aesop will be celebrating the uplifting work of bakery organizations that support marginalized communities.
From May 8-10, stores across New York City and Los Angeles will feature abundant installations of baked goods from local philanthropic partners—visitors are invited to partake in complimentary loaves of bread and pastries in-store, experience sensorial sustenance in the form of a new formulation, Eleos Nourishing Body Cleanser, and limited-edition gift wrapping.
In New York, wares from Brooklyn-based Kindred Bakery will take pride of place in Aesop stores across the city. Using the art of baking, the social enterprise creates opportunities for people with autism and intellectual or developmental disabilities. Through hands-on training in professional kitchens, their students are equipped with real-world job skills, social-emotional learning, and STEAM-based education, helping them gain access to meaningful employment and community engagement.
Enjoy a Mother's Day gesture with free loaves of bread and pastries: Thursday, May 8 to Sunday, May 11, from 11am to 6pm (while supplies last). The following stores will be participating in New York City:
Aesop Upper West Side
Aesop Upper East Side
Aesop Madison Avenue
Aesop Chelsea
Aesop University Place
Aesop Bleecker Street
Aesop Wall Street
Aesop Williamsburg
Aesop Bergen Street
Aesop Park Slope
Aesop Nolita
Nostalgia Mall by Vita Coco
Mark your calendars! Vita Coco is giving you the chance to relive your favorite early Y2K tradition, a shopping day at the mall, for one weekend only. Introducing: The Nostalgia Mall—a throwback experience in NYC that brings to life all of the things you loved about going to the mall with your besties.
Think: shopping for iconic accessories, posting up at a photo booth, indulging at the food court, and shopping at Limited Too. And of course, there will be plenty of Vita Coco Treats -- our fruity, cremey, coconutmilk-based drinks that come in two nostalgic flavors: Strawberries & Creme AND Orange & Creme -- to fuel your flashback. So set your Away Message and let's go shopping like it's 2003!
Full details:
What: Vita Coco’s Nostalgia Mall
When: May 9th + 10th, 2025
Where: 31 East 17th Street, Union Square, New York
Time: Stop by any time between 12pm to 6pm each day
Gotham Run x Reebok Run For Your Buns
Join us for a fun run where you can work up a sweat and earn those delicious buns waiting for you at the finish line!
Gotham Run x Reebok | May 10th
Join us for the ultimate outdoor sweat on Saturday, May 10th! Powered by Gotham Gym and Reebok, this high-energy run kicks off at 11AM on the West Side Highway, with calisthenics stations along the route from Battery City Park to the final stop: Gotham Gym.
Refuel at the finish line with Shake Shack, serving up post-workout rewards from 12–2PM. Only 250 bracelets available— don’t miss your chance to be part of NYC’s most iconic fitness experience.
More information will be sent once your attendance is confirmed!
2025 Pineapple Plaza Pop-Up Series May 10
Join us for an 8‑week Open Streets series at 9100 Bay Parkway in Brooklyn! In collaboration with NYC DOT and StreetLab, Pineapple Ride is transforming the space into a vibrant community hub focused on bike safety and exploration.
Enjoy free bike repairs and safety classes, live music, local art, coffee pop‑ups, exclusive merch, giveaways, family-friendly fun, and special programming—all free to attend. Mark your calendars, invite your friends, and come celebrate safe, joyful riding in one of Brooklyn’s most scenic neighborhoods.
Cinema with a Cause: Sankofa
Join the Center for Law & Social Justice for “Sankofa,” a film spotlighting overlooked African American experiences & their lasting impact.
This film shows how the history of slavery still affects us today. It uncovers stories that have been hidden for a long time. By watching and learning, we can understand our past better and work toward a fairer future.
Event Details:
This is a free event.
Invite friends, family, and fellow activists—each person must register separately.
Entry is first come, first served based on capacity
Path of Liberty: That Which Unites US
The Path of Liberty: That Which Unites US, a powerful new public art installation and proud prelude to America 250. The exhibit will open to the public on May 15.
Encompassing more than six-acres on Manhattan’s East Side from 38th to 41st Street on First Avenue, the large-scale exhibition provides a visual and narrative journey of the founding principles of the United States, framed by stunning portraits and immersive landscapes.
Made possible by the Soloviev Foundation, Path of Liberty: That Which Unites US will welcome guests and present an exploration of both the achievements and ongoing challenges of American democracy. Through powerful, large-scale environmental portraits and interactive elements, visitors will leave with a deeper understanding of the country’s past, present, and future.
Dr. Barbara Sturm Anti-Inflammatory Haus
ANTI-INFLAMMATORY HAUS: THE HYDRATION EDITION IS COMING TO NEW YORK CITY 💧🗽 16 - 18 MAY
Dr. Barbara Sturm invites you to join her alongside leading industry experts and special guests for a first-of-its-kind townhouse takeover exploring skincare science, hydration, nutrition, movement and mindfulness for full-body wellness and longevity.
RSVP with link below. There are free components and paid masterclasses!
🔬 STURM Skin Analyzer & Personalized Skincare Consultations
💧 Complimentary Skincare Treats
🥼 Expert Masterclasses
🎤 Industry Leader Panel Discussions
🧘🏼 Movement & Mindfulness Workshops
🚨 Red Light Therapy
🍏 Anti-inflammatory Kitchen & Juices
🕹️ Play-to-Win
🛄 STURM Tote Bag & Exclusive Limited-Edition Merch
✨ Exclusive Partner Offers
And more…
Park Avenue Day
Join 50,000+ neighbors and special guests for our largest annual outdoor event as we celebrate the debut of Michel Bassompierre’s animal sculptures with art, entertainment, fashion, food, shopping, and more!
This event will take place on Park Avenue between 34th Street and 40th Streets from 10am-6pm!
YAI Central Park Challenge
YAI's Central Park Challenge is one of the largest events in New York that celebrates people with intellectual and developmental disabilities (I/DD).
Join YAI on May 31 for New York's biggest celebration of people with intellectual and developmental disabilities. This year, get ready for more inclusive fun than ever before.
Register and mark “NYCforFree” by April 15 to get a free t-shirt.
The event features a 3K Walk, Junior Races, and a festival area filled with games, live entertainment, and performers.
EVENT SCHEDULE
8:30 AM | Event Commences
9:30 AM | Junior Races
10:00 AM | 3K Walk Kickoff
10:30 AM | 3K Walk
11:00 AM | Finish Line Celebration
11:30 AM | Closing Ceremony
12:00 PM | Event Concludes
Movies at the Palace with Lin-Manuel Miranda: One Night in Miami
Movies at the United Palace with Lin-Manuel Miranda presents its 2025 season, celebrating the 10-year anniversary of Hamilton on Broadway with a series of recent films starring the original Broadway cast of the groundbreaking musical. After each screening, attendees will be treated to a special conversation between the United Palace’s good friend, patron, and neighbor, Lin-Manuel Miranda, and the original Hamilton cast member starring in the film. The movies are FREE, with tickets available for reservation a week before each screening (calendar of screenings below).
The screenings with Lin-Manuel Miranda are part of the United Palace’s year-long season of movies focused on the theme of community.
2025 Calendar of Movies at the Palace with Lin-Manuel Miranda
March 10 - Satisfied (2024) with special guest Renée Elise Goldsberry
April 28 - West Side Story (2021) with special guest Ariana DeBose
June 2 - One Night in Miami (2020) with special guest Leslie Odom Jr.
With more titles and special guests to be announced...
Since free tickets to Miranda’s screenings usually “sell” out within minutes of their release, the United Palace is offering Movies at the Palace Members the opportunity to reserve their tickets ahead of the rush.
Cinema with a Cause: Rustin
Join CLSJ as we uncover Bayard Rustin’s overlooked role in the Civil Rights Movement and inspiring today’s ongoing pursuit of equality.
“Rustin” shines a light on Bayard Rustin, a pivotal yet often overlooked figure in the Civil Rights Movement. Despite facing discrimination for being gay, he boldly organized the 1963 March on Washington and guided activists in nonviolent protest. This powerful film reveals how Rustin’s steadfast commitment to justice and equality influenced leaders like Dr. Martin Luther King Jr., inspiring future generations to challenge injustice and shape a more equitable society.
Event Details:
This is a free event.
Invite friends, family, and fellow activists—each person must register separately.
Entry is first come, first served based on capacity
P.F. Candle Co. Breathwork Fika
Join for 30 minutes of complimentary breathwork, centering and coffee at PF Candle Co in Williamsburg. Select Thursdays at 9:30a
30 minutes of complimentary breathwork, centering and coffee at PF Candle Co in Williamsburg. Select Thursdays at 9:30a. Stop in for a brief guided breathwork and centering moment in the community space at PF Candle Co. Breathe and centering with the P.F. Candle Co. smells and enjoy complimentary coffee after.
Cinema with a Cause: Deacons for Defense
Join CLSJ for a screening of Deacons for Defense, the true story of Black men defending their community during the civil rights era.
Deacons for Defense tells the true story of a group of Black men in the 1960s who armed themselves to protect their community and fight for justice against racial violence during the civil rights movement.
Event Details:
This is a free event.
Invite friends, family, and fellow activists—each person must register separately.
Entry is first come, first served based on capacity
Dink n' Drink with Corona Premier and Saweetie
Join Break the Love in celebrating National Pickleball Month for Dink N' Drink with Corona Premier and Grammy-nominated artist & entrepreneur, Saweetie. Whether you’re a seasoned pro or just picking up a paddle for the first time, this event invites guests to get comfortable on the court, meet new friends and enjoy surprise giveaways and special activities. Adding even more excitement to the game, Saweetie will be joining fans at the event, bringing her energy to the court and post-game celebrations.
Open Play: Hit the court with pickleball open play! In this format, players will rotate on court with short games to seven. Open to players of all levels, with our pro's on-site to help facilitate the game
Chill Courtside: Kick back with a Corona Premier: the only lighter than light beer worthy of being called Corona. Soak in the vibes at the Corona Premier custom artist paddle station, or sample the Corona Pickle Premier– a new signature courtside beertail recipe inspired by the namesake of the game.
Please arrive half an hour early before your scheduled time slot to check in and receive your court assignment. Check-in opens at 5:30PM.
This event is 21+. RSVP below, limited spots. If event fills up, you can add yourself to the waitlist
David Protein Cinnamon Roll Bar Giveaway
David Protein’s new flavor Cinnamon Roll, just released this week. The first 100 people at Interlude Coffee on Wednesday 4/23 will get a free bar, no purchase necessary!
After that, Interlude Coffee will be giving out free bars with any coffee purchase, while supplies last!
East Village Connect
Join for East Village Connect, a social event for people in their 20s and 30s looking to build meaningful, high-quality connections in the neighborhood.
Whether you're new to the area or want to expand your circle, this is the perfect place to meet like-minded, open-minded, and friendly people. Enjoy great conversations and a welcoming atmosphere where genuine connections happen. Come grab one of their special drinks and meet new faces at Kosmic Community Anti Bar at 7:00 PM on April 22nd!!
The Shops at Skyview Earth Day Event
BEE Kind to Our Planet — Let’s get buzzing for Earth Day!
The Shops at Skyview is excited to invite the community to our Earth Day celebration on Tuesday, April 22nd. They’ve been busy harvesting honey from their very own beehive, and we’ll be giving it away as a free gift during the event! Here’s what’s happening:
• Beekeeping 101 — Learn the basics of beekeeping and why bees are essential to our planet
• Honey Candle Workshop — Craft your own honey candle
(Limited spots — be sure to register early)
• T-Shirt Revamp Bar — Bring an old T-shirt from Skyview brands! We’ll have fabric markers and complimentary iron-on patches to give it a fresh, new look. Complimentary honey-infused drink & snack will be provided
• Honey Product Showcase — Try various honey-infused beauty products from Sephora & Everyday Beauty
• Earth’s Melody Performance — Enjoy live music inspired by the beauty of nature
• Raffles & Giveaways — Win eco-friendly prizes and surprises throughout the event!
UNTrashIt Earth Day Celebration
Head to UNIQLO SoHo this Tuesday, April 22 from 3–7PM for a free Earth Day event, hosted by UNIQLO and Piece of Cake Moving & Storage!
Celebrate UNTrashIT, a new initiative to keep unwanted clothes out of landfills — and we’re inviting the community to get involved! Guests can:
🌱 Spin to win prizes from UNIQLO, Piece of Cake, and Thousand Fell
♻️ Recycle old clothes through the UNTrashIT program
✨ Learn how small actions can make a big environmental impact
This event is free, open to the public, and celebrates making choices that support sustainability.
You Season 5 Mooney's Bookstore Pop-Up
To celebrate the final season of YOU, coming to Netflix on April 24, fans in New York will be able to visit a pop-up version of Mooney’s Bookstore at 489 Broome Street on April 22 and 23 from 12pm to 8pm ET.
There, guests will be able to take part in a unique literary scavenger hunt featuring exclusive merch, fun prizes, photo opportunities and surprises! — all first come, first serve.
Can't Make it to Mooney's?
From April 16-23, bookstores across the country will host their own in-store You scavenger hunts that will lead to free merchandise. Locations include:
Black Pearl Books (Austin, Texas)
The Ripped Bodice (Los Angeles; Brooklyn, New York)
Books & Books (Miami, Coral Gables Store)
Booksmith (San Francisco)
Van Leeuwen NoHo Grand Opening
HEY, NYC! Join Van Leeuwen to celebrate the grand opening of their scoop shop in NoHo on Tuesday, 4/22!
Join for $1 scoops 11am 1- pm and a FREE VL Tote for the first 100 customers!
Plus, say hi to co-founder Ben Van Leeuwen!
FIELDTRIP Free Herb Day
FIELDTRIP IS excited to honor Earth Day with its Culinary Advisor, JJ Johnson, by giving everyone who comes in on April 22nd a free potted herb (while supplies last!)
It’s one way we’re working together to create a more sustainable world where we use the most flavorful ingredients to feed people from many different communities.
HARLEM
109 Malcolm X Blvd. New York, NY 10026
Rock Center
30 Rockefeller Plaza, New York, NY 10112
Morningside
2913 Broadway, New York, NY 10025
Insta360 New Camera Pop-Up Event
The future of the camera is here. To celebrate the launch of their latest camera, Insta360 is hosting a special event.
Be the first to try the new camera, enter prize draws, hear insights from special guests, access to exclusive merch, and more.
Plus, the first 200 people to arrive will receive a special gift if they show the RSVP email! While supplies last.
Date: Tuesday, April 22
Time: 9AM – 5PM
Location: Vanderbilt Hall
Grand Central Terminal
89 E 42nd Street
New York, NY 10017
At Insta360, they champion the boldest, craziest, wildest of ideas and put them into action. When other people say “That’s impossible”, we say “Let’s do it”. From a cliff dive to a cinematic production, Insta360 cameras help you capture the magic in every moment.
Epicerie Boulud Free Coffee on Earth Day
This Earth Day, Épicerie Boulud is saying thank you to the planet, and to you. ☕️
Bring your reusable cup to participating locations on April 22, and enjoy a free cup of Lavazza drip coffee on them.
One day only. You bring the cup, they’ll fill it up.
Participating locations include:
One Vanderbilt (1 Vanderbilt Ave)
64th Street (1900 Broadway)
Oculus (185 Greenwich St)
Knicks All New York Block Party (Game 2)
It’s Playoff time for your New York Knicks and we’re throwing an All New York Block Party!
The Block Party will tip off with Fan Plaza, presented by Dunkin’, followed by an outdoor Watch Party where you can experience the game on the big outdoor screens surrounded by fellow Knicks fans. We’ll have fun activities like the Hoop Bus presented by DoorDash, exciting giveaways, photo ops, and maybe even surprise appearances from Knicks legends.
The events are free and open to the public. No pre-registration is required.
Activations at Fan Plaza Presented by Dunkin’ will include photo opportunities, vertical jump games, giveaways, and more.
Time:
Monday, April 21
Game Tip Off: 7:30 PM ET
Fan Plaza: 5:30-7pm
Watch Party: 7pm-Game End
Location: Knicks Plaza at Plaza33, located on 33rd Street between 7th and 8th Avenue
Casper x Dough Midnight Snack Donut
It’s Casper’s birthday, and they are partnering with Dough Doughnuts on a speciality limited-edition Midnight Snack donut available 4/21-4/25 at all Dough locations.
The first 50 people on 4/21 at Dough Flatiron will receive a doughnut on them, for free!
Casper has award-winning mattresses, sheets & more at an affordable price, and is currently offering 25% off as part of their birthday sale.
Goblintown NYC Pop-Up
🚨 Goblintown invades Union Square NYC 🚨 Celebrate the upcoming launch of the gae Goblintown: Really Hard Driving Game.
Check out the goblin truck IRL! Anyone is welcome to come by and try out the game, if you beat it on your first try you win $10,000! There is also some food, free merch like goblin ears, original paintings by a lead Goblintown artist, and other fun prizes for the game.
🗓️ April 20–22 (This Sun, Mon, and Tues!)
🍔 Free food
🎮 Early access to Goblintown Game
💰 $10,000+ in prizes
🔥 Compete IRL. Win big. Be legendary.
Pull up. No RSVP needed. It’s gonna be chaotic. They will be in front of Dazed USQ from ~1-8pm.
Gopuff Get Baked Giveaway
In honor of 4/20, Gopuff is teaming up with iconic NYC staple Magnolia Bakery to launch a limited-edition, exclusive treat: the Puff’rnutter Cupcake. Inspired by the nostalgic fluffernutter sandwich, these vanilla and chocolate cupcakes are topped with a luscious peanut butter buttercream frosting & filled with a gooey marshmallow center.
To celebrate, Gopuff is hosting a one-day pop-up this Sunday, April 20 beginning at 1 p.m. ET in Tribeca (1 York St) featuring:
Free Magnolia Bakery Puff’rnutter Cupcake and other Gopuff “baked” goods giveaways (while supplies last)
An aura reading booth to determine your snacking aura
Complimentary “Get Baked with Gopuff” t-shirts for attendees
Can’t make it in person? Customers can shop a 4/20 inspired collection on the Gopuff app! This year, Gopuff is encouraging customers to “get baked” with the launch of a new category (“The Bakery”) filled with delicious, fresh-baked munchies.
Hostess Munchie Mobile
To mark one of the biggest snacking days of the year, Hostess is hitting the road with its Munchie Mobile, a snacking road trip designed to celebrate the launch of its bold new brand platform, 'We Speakie Snackie.'
The Munchie Mobile will be serving snackies to everyone who can 'Speakie Snackie' in New York City for the ultimate munchie day in Brooklyn at 122 Flatbush Ave on April 20 from 11:00 am to 5:00 pm.
Fans can expect a line up of beloved favourites such as Twinkies, Ding Dongs, Donettes and Kazbars snacks.
Easter Parade and Bonnet Festival 2025
Each year on Easter, New York City residents show off their hats and bonnets along Fifth Avenue.
This is not your typical parade! Bring a bonnet or join in.
This tradition stretches back back to the 1870s. The parade begins at 10am on Easter Sunday (March 31) and runs until about 4pm.
The parade marches north on Fifth Avenue from 49th Street up to 57th Street. For the best views, head to St. Patrick’s Cathedral (Fifth Avenue between 50th and 51st Streets).
Knicks All New York Block Party
The Knicks will host a block party outside of The Garden for Round 1, Game 1 of the 2025 Playoffs. The free and open to the public event will offer attendees the opportunity to participate in Knicks-themed activities prior to Game 1 at Fan Plaza, followed by a Watch Party Presented by Spectrum – a live viewing of the game on a large outdoor screen amongst other fans.
Activations at Fan Plaza Presented by Dunkin’ will include alumni appearances and interviews, photo opportunities, vertical jump games, giveaways, a live host and DJ and dunking competitions through the Knicks Crosstown Express Bus presented by DoorDash.
Fans will also be able to enjoy samplings and giveaways from Fan Plaza’s Presenting Partner, Dunkin’.
WHO: Knicks Alumni including Latrell Sprewell, Marcus Camby and Larry Johnson
WHERE: Knicks Plaza at Plaza33 – 33rd Street between 7th and 8th Avenue
WHEN: Saturday, April 19 – Fan Plaza will open at 4:00pm. The watch party will then begin at 5:30pm.
Coachtopia Alter/Ego at Bloomingdale's
This spring, Coachtopia is bringing a vision of fashion’s circular future to Bloomingdale’s.
From March to April 2025, Coach’s circularity-focused sub-brand will take over the Carousel space in the iconic New York retailer’s flagship store on 59th street, with a pop-up store bringing the the brand’s latest circular innovations to life including the Alter/Ego collection—a range of bags made from the leather scraps left over from iconic Coach bags, such as the Tabby and Brooklyn!
Over the course of three weekends the pop-up will feature DJs, food partners and a Dustbag Print Shop, in which any customer who buys a Coachtopia product will receive a limited-edition Coachtopia dustbag that will be screen-printed on site as a gift with purchase.
Weekend #2, April 5th 1-5PM
Music by Jade Croo
Fluff + Fluff Cotton Candy
Dustbag Print Shop
Alter/Ego Video Booth
Weekend #3, April 19th 1-5PM
Music by Odalys
Sweet Treats by Angelbaked
Dustbag Print Shop
Alter/Ego Video Booth
Shah's Halal Food Bronx Grand Opening
Shah’s Halal Food is opening this Saturday in the Bronx, and they’re giving out free platters to celebrate!
Head to the store on Saturday, April 19th from 12-2pm to pick up a free platter. One per customer, 100% free - no purchase necessary.
Platters come with your choice of protein (chicken, lamb, falafel), rice, salad, and sauce. Food is Halal.
📍 124 Westchester Square, Bronx NY 10461
intimissimi x Caffe Panna
Fifth Avenue NYC - Intimissimi and Caffé Panna are popping up with an ice cream truck this weekend!
They are giving out free ice cream from 12pm til supplies last.
Saturday April 19th: Intimissimi Flatiron (97 5th Ave)
Sunday April 20th: Intimissimi Meatpacking (414 W 14th St)
Spire Supply Co Pop-Up
Experience an exclusive first look at Spire Supply Co’s latest “Laundering Collection” at this one-day-only pop-up.
Enjoy complimentary drinks, exciting raffles, contests with prizes, music, and a showcase of the newest, archived and event-only pieces. The first 30 guests receive a limited-edition, signed t-shirt for FREE!
Plus, immerse yourself in the moment with live photoshoots and a fully decked out space that will be showcased on the brands page.
Don’t miss this rare opportunity to connect with the Spire Supply Co ™ team in person.
Kiva + Gotham Free Bagels
Kiva is showing love to New Yorkers with a bagel brunch on them, for 4/20 weekend.
On Saturday, 4/19 — the day before 4/20 — they’re teaming up with Gotham to offer free bagels at all four locations (Bowery, Chelsea, Williamsburg, and Hudson) from 11 AM to 1 PM, or until they run out. It’s a fun, low-key way to kick off the weekend.
This marks the 15th anniversary of Kiva and its iconic chocolate bars.
Knicks Playoff Palooza
Get ready for another Knicks postseason and pull up to the Knicks Playoff Palooza! Fans will enjoy family-friendly activities, giveaways, alumni appearances, and so much more. This event is free and open to the public with registration.
EVENT DETAILS
Saturday, April 19 from 11:00 AM ET to 2:00 PM ET
230 Vesey St, New York, NY 10281
The Playoff Palooza will take place at the Waterfront Plaza of Brookfield Place in Battery Park City.
Get tickets below! Please note that fans will be admitted on a first come, first served basis and a ticket does not guarantee entry. Entry is also subject to capacity limitations. Walk ins will be available!
Knicks Crosstown Express, presented by DoorDash: The Hoopbus is back this postseason with more Playoff energy, swag, and ticket giveaways!
Tote Bag Press: Take home your own custom NYK Playoff tote bag to rep all postseason!
KNICKS Letters: Let’ em know it’s New York Forever with a photo in front of our KNICKS letters.
Knicks Alumni: We’ll have Knicks Alumni on site to join in on the fun!
Trading Card Photo Booth: Create your very own Knicks trading card!
Facepainting: Playoffs means Orange and Blue everywhere! Get ready for the Knicks postseason with face painting and glitter tattoos on site.
Knicks Nail Art: Style your nails with custom Knicks nail stickers!
Vertical Jump, presented by Dunkin: Stand up and jump New York! Get ready to test your hops at the Palooza, see how your stats stack up against your fellow fans!
Sun Bum Trust the Bum Tour
Sun Bum is taking SPF on tour. They’re driving a 1963 Chevy Ice Cream Truck coast-to-coast through 10 different cities. Come see us for free SPF, good times and banana suits.
The Trust The Bum Tour is its first-ever, coast-to-coast journey designed to spread sun protection awareness and make SPF an easy, daily essential.
The tour is kicking off in New York City this April with a taco truck takeover, where locals can grab free tacos, free sunscreen, and a chance to soak up the sun - safely.
Shopify Known to Few Experience
Shopify and Known to Few are bringing you more than just a pop-up, they are curating NYC’s exclusive closets for you. No mass production. No bland trends. Just unique pieces that hit hard. A DJ will be providing the vibes and Mimosa’s + Beers will be flowing to keep you feeling right.
They’ll also have an in-store repair shop to mend, up-cycle, and elevate your personal items, as well as a clothing drive where you can drop off gently used or new items.
Repair Shop Details: As part of the shopping experience, we'll be offering complimentary mending service for guests. To participate, bring in an item of clothing that could use a repair. Think, pants that you've needed hemmed or an old sweater that needs a patch job. Our on-site tailor will be able to make a quick assessment, and let you know if the repair is possible.
*The tailor kindly reserves the right to decline any repairs after assessment.
Clothing Drop Details: While you're shopping, chatting, and sipping something bubbly, we’re inviting everyone to take part in a small act of love. We’re collecting gently used men’s and women’s clothing and unopened beauty products to donate to New Alternatives for Children (NAC), an amazing NYC-based organization that supports children with special healthcare needs and their families. All donations stay local—directly supporting NAC’s mission and going into the hands of those who need them most.
April 19 - 20
Sat: 11am - 6pm
Sun: 11am - 4pm
Shopify NY
131 Greene Street
About Known to Few
Somewhere between retail and resale, there’s us. Scroll long enough, and you’ll find the same brands, the same looks, and the same uninspired trends. Fast fashion keeps churning out more, and somehow, everyone still looks the same. We are here to change that. Shop our collection of rare finds, PR-package drops, sample exclusives, and barely-touched gems sourced directly from NYC’s best-dressed creators. Not everything here is designer. Not everything is rare. But every piece deserves a second shot—curated, unexpected, and ready for a new life. Stock is unpredictable. But so is real style. Come find yours without the guilt.
Chillhouse Forever, Delivered Pop-Up
You’re invited to join Chillhouse for our Forever, Delivered at our NYC Spa & Nail Studio to celebrate the launch of Forever Wear - our two-step polish system that delivers long-lasting, gel-like performance while strengthening and nourishing your nails
Entry Details: Share a photo by our Forever Wear Truck or post our Forever Wear Instagram announcement for entry, and to receive free services, gifts and treats!
💅 Express Forever Wear Manicures
🎶DJ Set by FUTURA VERDE
☕️Chill Lattes
🥐Treats by Tru Fru + Maman
✒️Personalized Calligraphy with purchase of 3 Forever Wear polishes
♾️ Zap bracelet with purchase of Exclusive Forever & Ever Set
and more surprises...
CASASALVO Times Square Grand Opening
Ciao Times Square — are you ready? 😍 CASASALVO bringing a new kind of Italian energy to the most famous place in NYC!
CASASALVO is opening at 1675 Broadway and is serving up real Italian coffee, the biggest pastry selection, and 100% Italian vibes.
Celebrate the grand opening on April 19th. The first 200 people will each get a free espresso and mini bottle of olive oil!
Skinny Louie NoMad Grand Opening
Skinny Louie, the Miami-born smash burger joint that made its name in the heart of Wynwood, is officially making its New York debut. The brand is bringing its bold flavors and laid-back vibes to Manhattan with its first NYC location opening in the vibrant NoMad, Flatiron neighborhood.
Mark your calendars: the grand opening is set for April 18 at 6 PM, and Skinny Louie is kicking things off in true Louie style by giving away 100 free burgers to the first 100 guests who show up hungry and ready to vibe.
With a refreshingly simple menu of three burgers, three milkshakes, and crispy fries, Skinny Louie isn’t here to complicate your life, just to make it way more delicious. It’s a no-fuss, all-flavor experience that promises to give New Yorkers something they didn’t know they were missing: Miami flavor with NYC edge.
Located at 1145 Broadway, New York, NY 10001, the new spot is ready to fuel your late night cravings too. Hours of operation are Sunday through Thursday from 11 AM to 2 AM, and Friday and Saturday from 11 AM to 4 AM.
Whether you’re a burger purist or just in it for the shakes, Skinny Louie is bringing the heat and the meat to the Big Apple.