Events

The Citi Concert Series on TODAY is back for 2026! To kick off the series, Zara Larson will take the stage on May 8th! May 8: Zara Larsson May 22: Bleachers May 29: Charlie Puth June 5: Lizzo June 12: Niall Horan June 26: Melanie Martinez July 3: Maren…

To celebrate the centennial of the cinematic icon, Marilyn: The Making of an Icon is a major immersive exhibition presented in New York City. Located at Genesis House. Looking for one of New York City’s best free experiences this summer? Discover…

From Seoul to SoHo, discover the next wave of Korean beauty. Seoul to Soho is a limited-time K-beauty experience bringing together emerging brands, cult favorites, exclusive products, and the latest innovations from Korea. Featured participants include…

Starting this Sunday, August 23, meet Graza at McCarren Parkhouse for a super sweet pop-up series: Three weekends, three delicious, olive oil-y scoops made by three of our coolest friends (@gabyscelzo, @bakeswithrach_, @_lezzie_mcguire_)! Scoops are FREE…

Tennis is back at the Seaport! Step into the Seaport Racquet Club, a celebration of the New York Grand Slam and New York City culture, which brings the spirit of the game to life in the heart of the city. From the historic cobblestones to the Heineken…

Join for an EPIC series of FREE fitness events all around New York City! The 15th year of IronStrength classes are a mix of every kind of thing, in every kind of place! Everyone is welcome, RSVP required! July 8th - Yoga Under the 59th Street Bridge with…

Join ASICS at the first ever ASICS SportStyle Shopfor a curated experience celebrating your favorite styles, and the energy of New York City. Shop exclusive in store styles and customize your kicks with a complimentary charm bar, plus other immersive…

Harmless Harvest is going on a Taste the Good tour! They’re hitting the road this summer with free coconut water, a tuktuk, and TWO giant rolling coconuts in tow 🥥💨 They will be in NYC for 2 weekends! Weekend 1: 8/28-8/30 Weekend 2: 9/3-9/6

BAGEL ALERT! 🎾🥯 When a player gets bageled, you get a FREE specialty sandwich.​ Murray’s Bagels is getting in on the US Open action next week and turning a not-so-great tennis moment (getting bageled) into a VERY good thing! Murray’s has created a…

The US Open Experience at Hudson Yards is bringing the spectacle of the US Open to Manhattan with fan-friendly activities for all ages! Visit this free-to-attend event from August 30-September 5. Player Tunnel Experience Live Theme Art Painting Gaming…

Game, set, bagel 🎾 Wilson opened a bodega inside their SoHo flagship for the US Open, and Black Seed is on bagel duty which means FREE fresh bagels + cream cheese this weekend and next. Pull up at noon. First come, first served, while supplies last.…

Ellis Brooklyn is bringing QUEENS CARAMEL to life with a limited-edition caramel latte at Hutch and Waldo, made for fall in NYC and US Open season.⁠ Every QUEENS CARAMEL latte comes with a complimentary 1.5ml QUEENS CARAMEL fragrance sample + branded…

Peanuts presents Snoopy in Style NYC—a multifaceted exhibition celebrating Charles M. Schulz’ comic strip through the lens of fashion, creativity, and culture. Opening September 2 in NYC, the exhibition features richly detailed installations curated by…

This September the Grey Goose Last Serve Bar is returning to Grand Central Terminal! Following its standout debut in 2025, the activation will once again extend the excitement of the US Open beyond the courts, giving fans traveling to and from the…

2026 Summer HD Festivalmis here! The Met’s 17th Summer HD Festival features five thrilling performances from the company’s Live in HD series of cinema transmissions. The free showings run September 2–7, with approximately 2,500 seats set up in front of…

Daniel Lubetzky, founder of KIND, has announced his new podcast, Build or Break, which features candid conversations with accomplished leaders and changemakers about the failures, setbacks and defining moments that shaped their success. The announcement…

Apple TV, which will bring a taste of Monza to New York with F1® Monza in Manhattan, is taking over L’Industrie Pizzeria in Little Italy from September 3-5 ahead of the Italian Grand Prix. The three-day experience will transform the famed pizzeria into…

Join Beauty Icon Mikayla Nogueira live in NYC for the ultimate POV Beauty x Sephora takeover! Mikayla Nogueira is bringing POV Beauty to Sephora in NYC! As part of the brand’s regional Sephora tour, Mikayla will be stopping by each NYC event for a…

The Woobles is opening its first-ever pop up store, in NYC’s Chinatown. The idea behind the store is “Make a friend at The Woobles.” Come make a new friend, grab a kit to crochet at home, or make a free friendship bracelet for someone you love. FREE…

Pull Up! The Fenty Shade Match Up is here! Join the IRL Party! With 50 all-new shades, more neutrals + fine-tuned undertones, they want to help you find your perfect Pro Filt’r Fluid Flex Foundation match. Global Shade-Matching Events Discover Fenty…

Join on Friday, September 4, at the Pacsun SoHo store to experience the inaugural PLAY Palm Angels collection as it officially arrives at Pacsun. The launch will bring together fashion and culture for a first look at the collection, with PLAY Palm Angels…

Practical Magic 2 will be popping up at Coney Island! Would-be witches, conjurers and friends of the coven, you’re invited to join PRACTICAL MAGIC 2 for a spellbinding day at Coney Island! Experience the magic at Deno’s Wonder Wheel Amusement Park with…

Visit the UNREAL Pop Up in Graybar Passage! Enjoy sample complimentary snacks, an interactive photo booth and take home some grand giveaways during this limited-time activation. September 1st – September 4th, 2026 12PM – 8PM Graybar Passage Grand Central…

HARLEM — Charles Pan-Fried Chicken is back 🎒🍗🍦 Their 5th Annual Back-to-School Giveaway is officially happening! 📅 Friday, September 4th ⏰ 4 PM 📍 145th Street & Edgecombe Avenue Backpacks. School supplies. Food. Free treats. And most importantly —…

Stop by Sephora on St.Marks for Free Prizes all weekend long! Visit the store Friday - Sunday and get a scratch card. Prizes include Sephora gift cards for $100, $50, and $20 - totaling $2k, Sephora collection picks and limited edition makeup bags!

Friday, September 4th, Lip Lab is dropping their September Flavor of the Month : Cookie Crumble! The drop pairs a coral-hued gloss with a sweet Sugar Cookie flavor, giving beauty lovers a new shade and scent to discover for one month only. To make the…

Italy’s #1 makeup brand, KIKO Milano, is officially opening the doors to its NEW SoHo flagship on September 5 and celebrating all Labor Day weekend with free beauty, personalized engraving, Italian-inspired makeup services and more. KIKO Milano is…

SharkNinja and Who What Wear invite you to THE SERVE, an interactive pop-up timed with tennis season in New York in the heart of Grand Central Station. Join at the ultimate pre-game pit stop, where you can cool down with a ChillPill, have a refreshing…

Molière in the Park, Brooklyn's Free Theater, invites you to experience legendary playwright Molière’s most subversive play. Don Juan has abandoned Elvira, whom he seduced into breaking her vows and marrying him. Over the course of a single…

Lavazza opens a 100% coffee pop-up in the Meatpacking District, Sept 5 and 6 Coffee is mostly ritual. Lavazza is coming to New York to rethink it. For two days in NYC's Meatpacking District, Lavazza brings Tablì to the US for the first time: an espresso…

New Yorkers, this is what you've been waiting for! The West Side County Fair is just around the corner 🎡✨ Join on Sunday, September 6th from 1-6pm for a day filled with live music, vendors, cotton candy, and county fair magic to wrap up your summer…

Are you feeling Good and Normal? Good Normal Show No Gimmick is a monthly free comedy show featuring diverse lineups of incredible New York comedians. They promise an energetic, intimate, and hilarious evening. No all-crowdwork sets, no frills, just…

As part of the fall campaign, Ann Taylor will host a New York Fashion Week experiential pop-up activation on September 8 in Manhattan. This immersive SoHo activation will kick off NYFW, transforming the streets of New York into an interactive expression…

This NYFW SOMA will take to the streets with the VANISHING PANTY VAN! A fully customized sprinter van will bring the all new Vanishing collection to life on the streets of NYC. Over the course of two days, the mobile activation will pop up across key NYC…

Big news, Bombesquad! 🍒 This September, Cherry Bombe want you to come over and hang with them at Cherry Bombe House! For 10 days, they’re taking over a three-story space in the Meatpacking District and filling it with all things Cherry Bombe—food,…

Moncler is celebrating its decades-long love affair with NYC through a massive public exhibition, film, and new Fifth Avenue flagship, bringing together some of the brand’s most iconic New York moments from 2010–2026. “New York in Moncler” is a city-wide…

For over 30 years, IBM has been a proud partner of the US Open, serving as the digital force behind the tournament. From processing millions of data points in real time to delivering AI-generated insights and commentary, IBM’s technology completely…

This September, Medicube is bringing Wellness Club X2 to SoHo, an immersive three-day pop-up where advanced skincare technology meets wellness and self-care. Open to the public September 10–12, guests can step inside the world of medicube and experience…

It's a fashion week pop-up from Live Tinted and Kolkata Chai! Come for the beauty and stay for the seriously delicious chai. ​Here’s what’s waiting for you: ​Live Tinted RAYS Copper Peptide Eye Masks to refresh and brighten tired eyes and other Live…

Save the date for Bvlgari’s stunning, larger-than-life installation on the High Line, where art, architecture, and the energy of New York City come together in an unforgettable experience. From September 10th–20th, the installation will give shape to the…

Join Penhaligon for an immersive experience bringing the cunning world of The Baroness to life through fragrance, cocktails and chess. Iconic British fragrance house Penhaligon’s invites you to celebrate the launch of The Manoeuvres of The Baroness, the…

Open for All! Free admission to the US Open grounds on Thursday, Sept. 10! US Open grounds are free and open to the public during the day on Thursday, September 10th! Bring your family to experience the atmosphere of the grounds and witness some…

Celebrate the US Open at Skyview with a tennis photo booth, finals livestreams, DJ, drinks, giveaways and more! From August 20 through September 13, step into our Immersive Tennis Photo Booth and capture your own US Open-inspired moment. Then, join us…

On Friday, September 11, Bryant Park invites visitors to honor the 25th anniversary of 9/11 with a day of remembrance in the park 💚🇺🇸. Stop by Bryant Park from 8am-4pm to lay a flower, donated by partner Bank of America, on one ofthe 2,753 chairs…

Step into The Good Girl Lab, Carolina Herrera’s immersive SoHo experience. Carolina Herrera celebrates the 10th anniversary of its iconic Good Girl with a pop-up in SoHo. An experiential space designed for visitors to immerse themselves in the creative…

To celebrate the launch of CHANEL COCO MADEMOISELLE CRUSH ABSOLU, CHANEL will transform a space in the heart of New York City’s Meatpacking District to create a unique fragrance experience, welcoming New Yorkers and visitors alike. Guests will be invited…

White House Black Market is fueling you during Fashion Week! Join them on September 11th for complimentary coffee, cookies and a preview of their fall collection! Saint Coffee 201 7th Ave, NY, NY 8am - 1pm

Next stop, New York! 🍎 Princess Polly is taking over Foreigner NYC in Noho on Sat Sept 12. Enjoy custom drinks, DJs, free photobooth from 9am - 4pm.

Fragrance.com, one of the leading fragrance retailers, willl be taking over downtown Manhattan neighborhoods like Soho, West Chelsea, and Flatiron in partnership with brands like TUMI, Bujairami, and Vierro. Each location will have a 5 minute fashion…

Flex — the #1 selling menstrual cup and disc brand in the U.S. — invites you to take a journey back to school at the brand's pop-up ice cream truck on Saturday, September 12th from 11:00 AM – 4:00 PM at Washington Square Park. We’re swapping out awkward…

In celebration of OSEA Malibu’s 30th anniversary, they are popping up around the country with our OSEA Malibu Market, an immersive experience full of juicy treats, community activations and surprises all summer long. ✨ Open to the public — no tickets…

This September, Calzedonia is taking over SoHo with The Stoop by Calzedonia, an exclusive destination designed to become the place to stop between shows. In the midst of the NYFW rush, Calzedonia is creating a pop-up space for the public to stop by…

Welcome to the world of Sarti! Celebrate the arrival of Sarti Spritz in the U.S. with a weekend inspired by living life in full color. Sip on signature Sarti Spritz cocktails, enjoy live DJ sets, capture the moment with immersive photo opportunities,…

Dona, the Brooklyn-based specialty tea brand, is inviting you to a special one-day pop-up alongside whimsical crafts & charm bar, Haricot Vert, and One Trick Pony, viral clean-ingredient peanut butter. Date: Saturday, September 12th Time: 12pm – 4pm EST…

Dolce&Gabbana Beauty invites you to celebrate the global launch of Your Devotion Eau de Parfum Intense in New York City. Guests will be able to enjoy a range of experiences, including: Product discovery across Dolce&Gabbana BeautyMakeup consultations…

Some people come to New York to start over. Others come to finish something. We think the best stories stay a little unfinished. This NYFW, the NOYZ Loose Ends Social Club at 173 Elizabeth Street opens to reveal a scent sommelier who wants to know one…

THE WAIT IS OVER - SARTI IS HERE! Celebrate the arrival of Sarti Spritz in the U.S. with a weekend inspired by living life in full color. Sip on signature Sarti Spritz cocktails, enjoy live DJ sets, capture the moment with immersive photo opportunities,…

Presented by Brooklyn Borough President Antonio Reynoso and Brooklyn Arts Ambassador Colm Dillane, the creative force behind cultural brand KidSuper, The People’s Runway is a fashion show that combines the power of civics and culture to provide an…

Join the NYC Department of Veterans’ Services for the first New York City-sponsored “Remembrance Ruck” to honor the city’s veterans on September 13th, 2026. The Remembrance Ruck will take place September 13 and kick off at 9:00 a.m. The Ruck will begin…

This NYFW, Maybelline New York is bringing its Fit Me Casting Call Experience to NYC—an immersive celebration of the product’s 40 shades with an opportunity for attendees to appear in a Maybelline campaign. For one day only, attendees can step into the…

Stop by Jax Pizza Joint to watch the NFL Sunday games via their Mobile TV Truck. Enjoy new pizza specials, cold beers, and FREE pizza bagels while supplies last! Sept. 13 | 12:30pm - 8:30pm 27-20 Jackson Ave, Long Island City

✦ AN IMMERSIVE RUNWAY SHOWCASE ✦ by Celebrity Fashion Designer GIANNINA AZAR & LIVE PERFORMANCE by MARIA DEL SOL ✦ FREE ADMISSION TO UPTOWN’S MOST FASHIONABLE NIGHT Monday, September 14th @ 6pm In a daring first, the Fashion Designers of Latin America…

A new Cardamom Latte café is coming to the Meatpacking District for NYFW, but this one comes with a fragrance twist. On September 14th, starting at 10am, NEST NEW YORK is popping up in Meatpacking’s Chelsea Triangle with a complimentary Cardamom Latte…

The Last Bohemians is a short documentary series about eight older artists who live in NYC’s historic Chelsea Hotel, directed by artist Timothy Goodman. Since its opening in 1883, just about everything has been mythologized about the hotel: the rock…

HeadCount is a nonpartisan nonprofit that helps people register to vote at major events and online, and they are hosting their annual NYC National Voter Registration Day Block Party on September 15th! The event runs from 10 AM–6 PM and will feature brand…

Join The New York Sewing Center for the FREE Levi’s Wear Longer Project at The New York Sewing Center! They’re incredibly honored to host this special event at the flagship in New York City’s historic Garment District, where they will be teaching the…

goop kitchen is opening its 4th NYC location in Downtown Brooklyn on 9/21, and will offer complimentary lunch/dinner for pickup & delivery on 9/16-9/17 as part of their VIP Preview. Anyone in the area can sign up to participate. Spots are limited! It's…

Celebrate Italian culture and food at the 100th San Gennaro Feast, with food, live music, vendors, and more in Little Italy. The Feast of San Gennaro takes place on Mulberry Street (Little Italy) between Canal and Houston AND on Hester between Baxter St.…

We're back for Illumination 2026, celebrating our 5th Annual Light Art Festival in NYC! 🗽 Join us September 17th - 19th at Wagner Park from 7pm-11pm. 📆 Stay tuned for artist announcements, dj lineups, and more electrifying surprises! ⚡️ Who coming to…

Come experience Oculus Outdoors – free, outdoor movie screenings on select Thursday and Friday evenings. This year, they are featuring family-friendly movies with key anniversaries. Each movie screening will have a special surprise activation, photo…

Consider this your invitation from Pete Davidson to take a night off at the Snapple Island Ferry Comedy Show on 9/17! A limited number of tickets will drop daily at 3PM EST from 9/3 to 9/8. Stay tuned for the comedian lineup. First come, first served…

Tinx x Under Armour are having a Summer of Outside tour 2026! SF, Chi & NYC we are coming to you for a morning of fun and hanging irl!! There will be LOTS of giveaways, Christina’s cafe pop up, and more! NYC: Friday, September 18, 9am - 11 am Get outside…

Cj Hendry and Sulwhasoo present Secret Garden—an immersive forest of flat-pack wooden sculpture, inspired by the hidden garden at The House of Sulwhasoo in Seoul. A meditation on beauty crafted over time, rendered by one of art's most sought-after names.…

Happy Camp3r is hosting their first-ever NYC pop-up, The Sweetest Stop in NYC, this September! The pop-up will feature new Happy Camp3r styles, sweet treats, exclusive experiences, photo moments, and surprises throughout the weekend. Happy Camp3r — The…

Over two days, a breathtaking herd of 50 life-size buffalo puppets will gather in New York City. Part spectacle, part ritual, Return of the Buffalo: Tatanka Owe Akupi invites us to join the herd as they roam, graze, and run wild through downtown Brooklyn…

Honk if you love buses! The Bus Festival is back on Saturday, September 19! The New York Transit Museum and MTA New York City Transit present the 2026 Bus Festival at Brooklyn Bridge Park. Climb aboard and explore the evolution of NYC’s bus fleet, enjoy…

Printemps New York presents its Fall Winter 2026 Fashion Show in the iconic Red Room, transforming the historic landmark into an immersive runway experience. The Fall Winter 2026 Fashion Show offers an exclusive first look at the collections shaping the…

NEW YORK CITY, it’s your turn to run with us! Champs Sports Run Club is pulling up to our Times Square Flagship store this September for an epic event fueled by movement and community - powered by our friends at New Balance. Join us on Sept 19th for a…

​Grab a blanket and a book and meet on the Pier 6 lawn for the kind of Sunday afternoon summer was made for. Reading Rhythms is partnering with Brooklyn Bridge Park for Slow Summer, presented by Spotify. This is the final of three Slow Summer reading…

On September 21-22 from 8:30am to 4pm, nonprofit PlanetHAUS is taking over the Chief Clubhouse in Flatiron and transforming it into an immersive sustainable home, bringing together brands, innovators and thought leaders who are reimagining what more…

Villa Albertine's Literary Fall Festival is a two-day international literary festival is free, open to the public and returning to NYC on Sept. 25 & 26 – bringing together award-winning authors, translators, critics, publishers and readers from France…

On September 26th, Lenny Kravitz and John Legend will take the stage at the Global Citizen Festival, along with Ms. Lauryn Hill & Wyclef Jean, Lainey Wilson, Shaboozey, Tomorrow x Together and Hugh Jackman. Join them in Central Park for a day of music…

The Newport Beach Vacation Club comes to life with an immersive pop-up experience in New York. Let your Newport Beach vacation unfold across four Nolita storefronts, from daylight to after dark. Throughout your stay, discover giveaways, interactive…

🗽Get a PONYFLO hat, gather your friends, and get ready to experience Manhattan from top to bottom! 🚶‍♀️Walk solo, bring a friend, or come with a whole group. There is no set schedule, no required pace, and no group you have to stay with. Walk at your…

NYC, the wait is over... The retailmediaIQ Pop-Up is BACK! 🗽✨ The retailmediaIQ Pop-Up Shop is returning for the 6th annual edition, taking over SoHo once again this October 30 – November 1! Step into the heart of SoHo to discover an array of breakout,…