This spring, Bloomingdale’s celebrating the spirit of California - its beauty, its culture, and, of course, its fashion.
Join us in store to celebrate our California exclusives and the best of spring fashion with with matcha and drink carts, aura readings, gourmet frozen pops, floral installations, live performances by the LA Phil, and more. Don’t miss it!
CALIFORNIA LOVE PHOTOBOOTH: Level 2: Come snap a pic in our photobooth! Capture the essence of Cali style and celebrate the spirit of California Love with a pose that’s bold, effortless, and fashion-forward.
Surf Shop Carousel: Level 1: The Carousel: Inspired by California's favorite pastime, our new Carousel transports you to the beach with so many finds and happenings on 3/7. Sip on a beach berry cocktail and enjoy complimentary tastings from Goodles while you shop the hottest trends. Don't forget to snap a photo in our Oliver Peoples' photobooth on your way out!
Alex Crane: Lower Level: California brand, Alex Crane, is bringing a little bit of home to Bloomingdales. Take a turn at the spin-to-win wheel with prizes ranging from ice cold topo chico to heavy discounts on their bestselling linen products. Don't want to miss this one!
Vintner's Daughter Floral and Facial Cart: Level 1: Experience the power of all three Vintner’s Daughter products for yourself. In this 15 minute mini facial, Vintner’s Daughter Master Esthetician, Melissa, will apply the three performance-driven, nutritional products to your skin, answer your skincare questions and help you build your own at-home ritual.
Oak Essentials Mini Spa Services: Level 2: Join Oak Essentials in-store to discover this California-based skincare line for face and body. Founded by Jenni Kayne, each clean, nature-inspired formula elevates daily rituals. Enjoy complimentary mini spa services and gifts with purchase, while supplies last.
SHAHLA KARIMI: JEWELRY CLEANING CART: Level 1, Fine Jewelry Balcony: Meet with Shahla Karimi’s expert design team for a complimentary fine jewelry cleaning of your gold and platinum pieces.
HOKA MACH 7 MATCHA: Level 5: Celebrate the launch of the new HOKA Mach 7 with some Mach-CHA!
Nespresso: Level 8: Soak up some California sun with a Nespresso Coconut Iced Latte!
Longchamp: Level 1: A love letter to California—through a Parisian lens. Join us for refreshments and personalized styling as they unveil their latest collection—capturing a Parisienne's summer escape, filled with sun-drenched days, ocean air, and the effortless spirit of surf culture.
BIRKENSTOCK + STAUD: Level 2: Two icons on Pacific Time. Celebrate in stores with an interactive Aura Photography experience.
MOTHER POPPY BOUQUETS: Level 2: Best Buds. Receive a mini dried flower bouquet or miniature bud vase filled with flowers.
ba&sh Floral Treats: Level 3: Stop by for a beautiful floral treat and shop the latest Spring 2026 collection.
Maje MACARONS: Level 3: A taste of Paris from Ladurée. Enjoy an assortment of macarons from Maje while you shop.
SAU LEE TRUNKSHOW: Level 3: Join SAU LEE, the global womenswear brand redefining Chinese fashion for the modern era. Shop new seasonal styles and enjoy signature cocktails, including the Oolongtini and Mandarin Spritz, as you explore the collection.
DAVID YURMAN POETRY: Level 1: Discover an intimate bespoke poetry experience with Zoe Hyde at David Yurman. Each guest will receive a personally composed poem, with purchase, crafted live on a vintage manual typewriter and presented on fine cotton paper, hand-stamped with the David Yurman seal. each poem is a refined expression of personal storytelling and modern luxury.