Your denim. Worn your way. The Denim Lab at Primark Studio, where you can customize your own Primark denim jacket.

Celebrate your self-expression by customizing your own Primark denim jacket at our Denim Lab event at Primark Studio on Saturday, February 28th. Each guest will receive a Primark denim jacket and be able to add personal details through patches, charms and hardware. Plus, explore Primark's new denim collection, snack on sweet treats, receive giveaways, and more!

Guests are recommended to arrive at the venue no later than 10 minutes before their scheduled time slot. If you are more than 5 minutes late to your scheduled time slot, they will begin offering spots to guests in the standby line. Any guest who is not at the event at the time of their scheduled entry is subject to losing their spot to a standby guest. Each time slot is 45-minutes long. Guests will not be permitted to remain in the space past the allotted time.

Each guest with a confirmed RSVP will receive one (1x) adult size denim jacket, available in sizes 2XS - 3XL. This event is not recommended for children.

Please note, this is an RSVP-only event. You will not be permitted to attend without proof of confirmed RSVP.

***UPDATE: This event is now fully sold out. In the event of no-shows, we may be able to accommodate some walk-in guests that do not have a ticket through a standby line during event hours (11am-5pm) at Primark Studio (55 Great Jones Street, NY). The standby line is first come, first served and entry is not guaranteed. Guests from the standby line who do not have an RSVP will only be permitted to attend the event should a confirmed RSVP guest not attend. The standby line will close at 5pm.***