ASOS brings Winter Wonderland to SoHo with immersive holiday pop-up, personalized Color Analysis, and festive ASOS Café in-store experience

 ASOS, the global online fashion destination, is continuing its U.S. expansion with the launch of an immersive Winter Wonderland pop-up in the heart of SoHo. Opening on December 5, this limited-time experience invites shoppers to step inside ASOS Wonderland and explore a curated edit of festive fashion in a reimagined, holiday-inspired space. 

The pop-up will run until December 21, offering fashion lovers an exclusive 17-day opportunity to shop ASOS in person during the peak holiday season.  

ASOS will offer complimentary Color Analysis sessions on December 13–14 and 20–21, helping guests discover the shades that best suit their natural features and shop with confidence. This bespoke service adds a unique, tailored dimension to holiday shopping, ensuring every visitor leaves with pieces that truly complement their style. 

 To make the experience even sweeter, shoppers can take a festive pause at the in-store ASOS Café, available during weekend hours. Enjoy a complimentary holiday latte or hot chocolate with proof of purchase from the pop-up and soak in the seasonal vibes while you shop.