BARK, the NYC-based company behind subscription service BarkBox and airline for dogs BARK Air, is celebrating the launch of its new purpose-driven dog food and bringing its new Co-Owned by Dogs direction to life at BARK Live.

BARK is hosting an immersive “Farmer’s BARK-et” public event for dogs, bringing the brand’s dog-first world to life through playful, sensory-rich experiences designed from a dog’s-eye view:

• Live dog “translating” with renowned dog communicator Nancy Mello (she can even answer questions about attendees’ own dogs!)

• A giant ball pit for dogs, plus BARK toys and interactive games

• Photo ops with Hendrix, BARK’s first-ever Chairdog (a real dog)

• BARK Air lounge with dog “chompagne”

• Taste-testing BARK in the Belly, BARK’s new premium dog food that donates 100% of profits to ending canine hunger

• Picnic-style seating areas with water bowls for dogs to rest