The French Bastille Day festival returns to Madison Avenue on Sunday, July 12, with this year's theme: Montmartre to Manhattan. 

With more than 50,000 people attending in 2025, L'Alliance New York's Bastille Day is the largest celebration of its kind outside of France.

Throughout the afternoon, New Yorkers will taste, shop, and play à la française while  enjoying live performances, complimentary outdoor activities including arts & crafts and dance workshops on L’Alliance New York’s iconic pop-up lawn, games and family activities, exclusive film screenings, tasting parties, and more than 60 booths featuring the very best in French cuisine, artisan goods, and unique discoveries.