BERO, the premium non-alcoholic beer brand founded by Tom Holland that for the last year has redefined the category by introducing the new gold standard, will ring in its first birthday with a Block Party takeover in SoHo on Saturday, October 18th. Hosted at Santo Taco, the experience will bring to life BERO’s culturally branded touchpoints, community-driven food collaborations, live music, and exclusive giveaways.

Rooted in balance and built on community, BERO has grown into a leader in the premium NA space in just one year. The Block Party is both a celebration of the brand’s milestone and a reflection of the exceptional partners and fans who continue to fuel its movement.

With food & drinks curated by The Infatuation, the Block Party will feature free BERO pours and immersive brand touchpoints throughout Santo Taco, including exclusive complimentary food collaborations like a BERO-inspired zucchini taco, chips and guacamole, and a special BERO Michelada-inspired beverage from Santo Taco, plus muffaletta and spicy giardiniera sandwiches from Regina’s Grocery x Ayoh! Guests can enjoy the flavors with a BERO brew in hand, while live DJ Bad Tuner keeps the energy high. Those waiting in line will also score limited-edition giveaways from Stellar Snacks pretzels, Vuori and more, available while supplies last!