Buchanan's Buchamión Road to FIFA World Cup 2026™ Activation

The countdown has officially begun: We are less than a year away from the FIFA World Cup 2026™! Join us to revel in the spirit of Latino fútbol culture with the Buchamión - a unique new celebration on wheels bringing ritmo Latino to fan celebrations!

¡Nos Vamos Al Mundial! With just under one year to go, Buchanan’s Blended Scotch Whisky is announcing its role as the Official Whisky Supporter in North America of the upcoming FIFA World Cup 2026™

🔊 27-Foot Buchamión: This fan truck designed by Kids of Immigrants will announce Buchanan's FIFA World Cup 2026™ debut with a Latino-style fútbol celebration taking over streets with our mobile DJ - SONI withanEYE!

🎙️ Surprise Appearances with Andres Cantor: Leading the charge in the truck will be legendary fútbol announcer Andrés Cantor leading a Buchanan’s and fútbol-themed chant across the city.

🎁Score Free Merch: Enjoy giveaways and cocktail specials at participating locations along the route

⚽ Win FIFA World Cup 2026™ Tickets: (6) Lucky fans will have a chance to win FIFA World Cup 2026™ tickets during the tour by competing on who can yell ‘gooool’ the longest.

LOCATIONS:

📍Flushing Meadows Park – 11:00am-12:30pm

📍El Basurero Restaurant & Bar – 1:00pm-2:00pm

📍BK Backyard Sports Bar – 3:00pm-5:00pm