Step into The Astral Hour: a two-day sensorial celebration at Byredo Soho to mark the arrival of our latest Eau de Parfum, Alto Astral - an embodiment of positive energy, Alto Astral takes its name from a vibrant Brazilian Portuguese expression that evokes an elevated state of mind and an uplifting energy.

Enjoy complimentary coconut ice cream as you discover the scent’s sun-warmed, transportive spirit. 

For an added dose of magic, we’re partnering with NYC’s Cherry Bomb Studio to offer free Flash Tattoos and Tooth Gems to a limited number of guests. Each tattoo design is exclusive to Byredo and created by Creative Director Giulia Fagundes, in homage to her native Brazil. 

Reservations are strongly encouraged. Sessions are 30 minutes and will be forfeited if you arrive more than 10 minutes late. A small number of walk-in spots will be available on-site.