Mass market lifestyle brand, California Naturals, & Tiktok creator Kristi Hemric (@stoopandthecity) are bringing the Valentine's vibe to a NYC stoop near you!

Popping up with a special installation, visitors will have the chance to receive the brand's Deep Repair Hair Mask, Ulta gift cards and take epic pics (until supplies last)!

When; 12 - 4PM, February 14, 2025

Where: E 78th Street, Between 2nd & 3rd Avenue

About California Naturals

Born in Summer 2023, California Naturals is a mass market lifestyle brand delivering thoughtfully-formulated, naturally-derived hair and body care products infused with a healthy dose of West Coast cool. Throughout the years of her career working in prestige beauty, founder Shelby Wild came to realize that clean, safe, and natural personal care wasn’t priced for everyone, and simply felt elitist. Coupled with the belief that getting ready should be a pleasant pause, not a daily labor - and that great products should work for the entire family - she set out to create luxury-level formulas, and then priced them all under $12. California Naturals believes this level of radical accessibility is long overdue, and is proud to offer a line of products that can live in everyone’s homes.

California Naturals, who recently partnered with actor Owen Wilson as an investor, advisor and Chief Shampoo Officer, uses food-grade fragrance (one of the only hair care brands to do so!) and 100% PCR packaging. Their formulas feature 99% naturally derived ingredients and are free from sulfates, parabens, and silicones. You can find California Naturals in Ulta & Target stores nationwide, select CVS stores and on TheCaliforniaNaturals.com.