Starting Monday, September 29 , Columbia is taking over NYC with 8 mannequins on the move in Manhattan and Brooklyn. Picture a man wrestling a bear and a skier exploding out of a box truck.
Each activation includes a QR code that people can scan to enter a sweepstakes for a trip for two to
Japan! Participants can enter up to 8 times by finding and scanning each mannequin’s QR code.
Note: The activation will remain live as long as the mannequins hold up to NYC’s weather and foot traffic.