Dairy Boy is having a NYC pop-up August 15 - 17, and is kicking it off with a free ice cream truck TODAY at 12:30 pm outside Meadowlane in Tribeca until about 1:30 - 2 PM.

Paige Lorenz will be there serving free ice cream with Brokeback Contessa (the founder of Meadowlane).

The annual Dairy Boy pop-up will be on August 15 - 17. The event will take place in SoHo, where the team has built a full-sized barn inside the space, complete with a farmstand and a nearly life-sized dollhouse to showcase their new AW25 ‘Evergreen’ Collection.