Longevity company Hone Health is hosting a funeral for the word “midlife,” — a satirical public ceremony designed to lay outdated, age-limiting labels to rest.

On February 26, 2026 from 9am to 6pm (rescheduled from 23rd due to snow), visitors are invited to stop by and experience the moment firsthand: hear a comedian deliver a roast-style eulogy for “midlife,” “bury” a word that no longer serves them, and take a complimentary “Shot of Life” juice shot symbolizing vitality, longevity and the evolving experience of aging.