To kick off their summer takeover, Dove Hair is hosting a pop-up on Summer Solstice (6/21) in Gansevoort Plaza in the Meatpacking District led by the Dove UV Hair Rescue Squad: a mobile team “rescuing” strands from daily UV damage and bringing hair protection directly to the streets. 

Dove is redefining sun protection - because while SPF is second nature, most people are still missing a major step: their hair.

At the heart of the experience is the hero Dove UV Repair & Glow Bi-Phase Serum + Oil, a lightweight leave-in designed to protect hair from internal UV damage. It delivers HPF 70 (Hair Protection Factor), offering up to 70 hours of protection while helping repair accumulated UV damage, boost shine, and strengthen strands. 

Throughout the day, the UV Hair Rescue Squad will distribute product, educate you on the hidden impact of UV exposure (which can cause up to 4x more damage than heat styling!), and encourage everyday hair protection.