Dr. Martens | Bouncing Soles with Sophia Wilson
About this event
Bouncing Soles with Sophia Wilson is a one-day-only immersive experience in NYC celebrating the brand’s new global platform, With Bouncing Soles.
The words “With Bouncing Soles” have been stitched into Dr. Martens heel loops since the first 1460 boot rolled off the production line in 1960. Now, the phrase becomes the creative thread connecting product, craft, culture and community through one shared question: “What Makes Your Sole Bounce?”
Launched in September, the campaign features global creative voices including Chloë Sevigny, Naomi Watanabe, Jordan Stephens, and Sophia Wilson.
Sophia’s story explores the Joy of Girlhood and the excitement found in ordinary moments
“The older I get, the more I realize joy isn’t something that just happens. It’s something you choose every single day. For me, girlhood is about staying curious. Finding excitement in ordinary moments. And never losing that part of yourself that believes life can still surprise you.” - Sophia Wilson
On October 8, Dr. Martens will bring Sophia’s story to life IRL through an interactive celebration of photography, creativity and togetherness featuring:
A custom charm bar with Sophia Wilson and Brooklyn Charm
Polaroid portraits
Complimentary matcha from Matchaful
A DJ set by Memphy
An interactive gallery featuring Sophia’s Dr. Martens campaign
Dr. Martens | Bouncing Soles with Sophia Wilson
Date: Thursday, October 8, 2026
Time: 1 - 6 PM
Location: 48 Howard Street, New York, NY
The event is free and open to the public with RSVP on DICE.FM.
