When Ed Sheeran asks for pink ice cream for his new pink album PLAY, you say “I don’t care what they say, we can do it our way” and make him the pinkest ice cream that ever pinked.

To celebrate his new album PLAY dropping September 12, they created Van Leeuwen x Ed Sheeran PLAY Pink. Tropical pink punch ice cream. Guava cake pieces. Come and PLAY starting September 10. Available while scoops last at most NYC scoop shops.

Ed Sheeran will be making an appearance at VL Tribeca at 5pm on September 10!