ESPN will be taking over New York City’s ‘E’ train and making it the “ESPN” train, treating sports fans to a fun and exciting takeover experience throughout the city!
Through an iconic takeover of the New York City Subway line, the “ESPN” train will highlight ESPN’s new brand promise - All of ESPN. All In One Place—with buzzworthy ride experiences including:
Eye-catching ESPN branded ‘E’ train subway cars beginning Aug. 21 for a four-week period
Special platform announcements featuring Stephen A. Smith, the co-host of “First Take” at the Spring Street E station
A sports mascot filled-ride on 8/21 with guest appearances from iconic figures like Mr. & Mrs. Met, Otto the Orange, the NJ Devil, the New York Giants G-Line band, and more (beginning around 11am).