Everlane is launching a Denim Repair and Mending program at its Williamsburg, Brooklyn store on November 15th, inviting customers to bring their favorite jeans in for repair – a service offered free of charge for a limited time.

As part of the program, customers who bring in their jeans that weekend will receive 25% off their next pair of Everlane denim. This hands-on initiative reflects Everlane’s commitment to ‘Clean Luxury. Better For You,’ offering an elevated service and community-driven experience while reinforcing the brand’s leadership in circular fashion and dedication to extending the life of garments.

Repairs for the program will be led by Merica Lee. Based in Greenpoint, Brooklyn, Merica Lee opened her repair and alterations studio in 2020.

Jenn Saesue, Williamsburg resident and celebrated New York hospitality entrepreneur, will bring her newly launched Bubs Bakery to the store, treating customers to her famous (and frequently sold-out) cinnamon rolls and new pumpkin cheesecake bites. Saesue will host a "Saturday Morning Roll Call" on November 15, inviting the community to enjoy fresh-baked goods while learning about denim repair and care.

The Denim Mend & Repair activation will run at Everlane’s Williamsburg store throughout November and continue over the next three months, marking the beginning of a broader effort to bring circular aftercare services to Everlane's retail fleet.