CURL UP — it’s a Curly Takeover with göt2b! 💛

They are popping up this July with free curl care, bold texture, and content-worthy moments! 📸✨

📍 July 11–14: Domino Park, Brooklyn
The Emergency Curl Box opens when the humidity hits—come through for free curl care and major curl energy.💥

Start at the Emergency Box, a custom vending machine where consumers can select their hair type and receive a full-size product from the new Curled Collection, formulated to define, nourish, and control frizz for every curl pattern.

After collecting your product, make your way through our vibrant Frizz-Free Photo Zone. Featuring bold mirrors and eye-catching graphics, this space is designed for snapping and sharing your best curl moments.

📍 July 19–20: Curl House, Flatiron (5th Ave)
Celebrate your curls with texture testing, sweet treats (hello, rolled ice cream 🍦), and nonstop photo ops.