The holidays may be merry and bright, but they're also back-breaking.

This year, Hand & Stone Massage and Facial Spa, the nation's leading spa franchise, is giving America's most stressful season a well-deserved break with the introduction of a new national holiday, Back Friday.

Back Friday is a new official holiday created by Hand & Stone to help people rest, recover, and recharge during one of the busiest times of the year. The brand is celebrating with a free pop-up experience in the Upper East Side on Friday, December 5, from 11 a.m. to 5 p.m.

Visitors can expect: A spin-to-win prize wheel with a chance to win self-care giveaways, gift cards or a free chair massage, Free hot cocoa & Instagrammable photo moments