It's sweet sandwich time! To remind fans that Hellmann's Mayonnaise makes your sandwich taste So Good! So Good! So Good!, the brand is reimagining one of the most iconic and catchy songs of all time, "Sweet Caroline", for the Big Game.

To bring the campaign to life, Hellmann’s will deliver Big Game energy directly to fans with a one-day-only Sing for a Sandwich karaoke truck in NYC on February 3 from 12pm to 6pm, where fans can perform “Sweet Sandwich Time” for a free Meal Diamond sandwich from Jimmy John’s, while supplies last.

Michael Minnelli of Step to the Mike will serve as the host for the Sing for a Sandwich activation. Michael is known for stopping everyday people and inviting them to perform on the spot – bringing this energy to Hellmann’s activation.

The :30 ad spot – which will air during the fourth quarter on Sunday, February 8 – stars comedian Andy Samberg as "Meal Diamond," an affectionate, tongue-in-cheek nod to the iconic Neil Diamond. This character was brought to life after working with Samberg to turn the classic song lyrics into a hilarious ode to sandwiches made delicious with Hellmann's.