Something big is brewing…

This pop-up will take visitors on a unique sensory journey, like the one you can experience only at illy’s facility in Trieste, Italy.

The first part of the experience is dedicated to aroma, where you can discover and smell the aromatic notes of all 17 ingredients that make illy’s coffee unique.

From there, visitors will interact with a Cube Wall, where each cube contains a symbolic element from the illy world: a coffee bean, an Arabica plant, the iconic cup, or the tasting spoon

The illy Cube experience concludes with a complimentary beverage of their choice of illy’s coffee, available in: Classico & Arabica Selection Brasile Certified by Regenagri. There will also be two signature drinks, the illy Almond Rose Latte and the illy Vanilla Clove Latte, that are odes to some of the distinct aromas in the illy blend.