On December 8, Rockefeller Center will transform into a high-energy holiday playground for kids of all ages when the first-ever Innovators Toy Land will take over the plaza—an interactive pop-up experience designed to inspire the next generation of innovators to help shape the future of energy.
Created by GE Vernova and featuring iconic toy brands including Slinky®, Lite-Bright® and Rubik’s Cube ®, the free, family-friendly experience invites visitors to play their way through hands-on STEM exhibits and meet real-life scientists who show how creativity fuels innovation. Highlights include a Snap Circuit® toy grid station where kids can connect circuits, activate switches, and see how energy powers the world around them.
Open to the public, Innovators Toy Land will welcome families, visitors, and school groups for a day of exploration, fun, and STEM inspiration—just as the season’s lights come alive at Rockefeller Center.
Event: GE Vernova’s Innovators Toy Land
Where: Rockefeller Center, 45 Rockefeller Plaza, NYC
When: Monday, December 8 | 9AM – 4:30PM (closed to the public for a private event 10:30AM-1PM)
Cost: Free and open to the public