Italy on Madison is a celebration of Italian creativity, culture, and craftsmanship.

Three days of immersive experiences at the ITA Townhouse on Madison Avenue — live artisan demonstrations, culinary storytelling, fashion performances, beauty discoveries, and evening events that bring the finest of Italy to New York.

May 13 - 15 2026

33 E 67th Street, NYC

• Immersive Makeup & Fragrance Moments: The Beauty experience features daily Makeup Rituals, a Fragrance Discovery Bar, and curated showcases of Italian brands, complemented by interactive touchpoints within a theatrical setting for immersive engagement.

• Virtual Eyewear Try-On Photo Booth: Experience the latest Italian eyewear collections through cutting-edge mirror technology — try on frames and take your moment home.

• Food & Wine Immersive Experiences: The Culinary experience unfolds through social aperitivos, curated small bites, and a series of immersive food and wine moments designed for convivial discovery.

• Live Fashion Performances: Model showcases with simultaneous outfit changes unfold throughout the day, bringing Italian fashion to life in real time.

• Shoemaker Demonstrations: Expert shoemakers present traditional Italian handcrafted shoe-making alongside an innovative startup demonstrating 3D-printed footwear, highlighting the contrast between heritage craftsmanship and cutting-edge design.

• Design & Object Showcases: Explore the full spectrum of Italian design-from iconic objects and furniture to emerging studios pushing the boundaries of form and material. Experience Italy's design legacy as a living, tactile encounter with the ideas shaping contemporary interiors and objects.