The glass skin look starts here. The JSM Beauty pop-up invites you to discover your own beauty through a personalized, artful approach.
From the creators of the glass skin look to luminous, skin-like finishes and refined artistry, experience makeup that feels effortless and uniquely yours.
This pop-up will feature an immersive K-beauty experience, with both indoor and outdoor components, including:
Find Your True Shade for Real This Time
Meet JSM Beauty’s signature AR shade matching powered by patented technology that sees your undertones better than you do. Your this is it shade moment awaits.
A Portal to JSM Flagship, Seoul
Slip on a headset and wander into Seoul’s coolest beauty neighborhood. This immersive VR experience brings the JSM Seongsu flagship, Seoul to you with no jet lag and all the vibes.
Daily Secret Treasures
Be among the first 30 guests each day and unlock a gift set that feels almost too pretty to use. Think a limited edition cushion case inspired by traditional 자개 jagae (mother-of-pearl), a rare luminous design you can only find here, along with your perfectly matched cushion and minis to keep the glow going.
Proof You Were Here
From curated photo spots to playful booth moments, every corner is designed for your camera roll and your best angles.
Makeup but Make It Personal
Book a one on one session with JSM artists and leave with insider techniques, tailored tips, and a face that knows exactly what it is doing. Available with purchases over 250 dollars.
Win Your Way to Seoul
One guest will trade this pop up for the real thing. A three day two night trip to Seongsu in 2026. Enter through a receipt draw and start manifesting.
A Taste of Korea
Pause for something sweet and something skin loving. Enjoy customized yakgwa and collagen tea elixirs by Pretty Tasty, on JSM Beauty.
A Seat at the Artist’s Table
For three days only, step into an intimate masterclass led by Jung Saem Mool’s top artists. Just 20 seats per session because magic like this is not meant for crowds. Application required.
Details:
Dates: May 28 – June 2, 2026
Hours:
May 28: 5-7pm
May 29-June 2: 11am-7pm
Outdoor experience in Union Square Park: Thursday and Sunday only, 12-4PM
Location: 31 E 17th St, New York, NY
This pop-up is free and open to the public!