K-Swiss is celebrating its 60th anniversary with a free, public four-day mobile experience making stops across the city, with product experiences, giveaways, and interactive activations along the way.
From August 27 through August 30, the K-Swiss truck will pop up at destinations including Bryant Park, Union Square, and Times Square, inviting visitors to explore the brand's latest footwear and apparel, discover archival moments from six decades of tennis history, enjoy interactive experiences, receive exclusive giveaways, and shop special anniversary offers.
The tour kicks off outside K-Swiss House at the Park Terrace Hotel before continuing throughout the city with appearances at Paragon Sports, a Times Square pickleball pop-up, and CityPickle beneath the Brooklyn Bridge, giving tennis fans and New Yorkers multiple opportunities to join the celebration during one of the sport's biggest weeks.
K-Swiss 60th Anniversary Mobile Tour:
Thursday, August 27
K-Swiss House | Park Terrace Hotel
18 West 40th Street, New York, NY
Friday, August 28
Paragon Sports
867 Broadway, New York, NY
Saturday, August 29
Times Square Pickleball Pop-Up
Sunday, August 30
TBD