Kraum, a new premium beauty brand created by former Soft Services Co-Founder and Glossier VP of Brand Development and Executive Editor Annie Kreighbaum, will be hosting its first, exclusive ‘MICRO-SHOP’ pop-up since the company’s launch this past November.
Attendees will be invited to explore Kraum’s first brush set—the five-piece Micro Brush Collection, handmade in Japan to simplify precise makeup application, and proprietary Brush Soap—with techniques taught in-person by Kreighbaum using a selection of personally-curated makeup products. Sets will be available for purchase.
WHEN: Saturday, December 20, 2025 12:00 PM - 5:00 PM & Sunday, December 21, 12:00 - 5:00 PM
