Running daily from Sunday, June 28 to Sunday, July 19, Match Day Live will transform Brookfield Place’s iconic Winter Garden into the ultimate free, open-to-the-public fan destination.
Programming includes live game streaming, an indoor soccer pitch for youth clinics, open play, fitness sessions, as well as a pop-up beer garden presented by Stella Artois, an arcade gaming zone, and more.
In addition to the series at BFPL, Manhattan West in Midtown will host free World Cup watch parties in the Manhattan West Plaza from Monday, July 6 to Sunday, July 19, along with an activation from Amazon and Tylenol from Friday, July 17 to Sunday, July 19.
Brookfield Properties invites New Yorkers and visitors alike to join the World Cup hype with each activation. Guests are invited to wear their home team’s colors to celebrate the tournament and the city’s unique cultural diversity.
Activations:
The Hub: A monumental 36 ft LED screen streaming games in the Winter Garden
Skill & Play: On-site activations including a soccer pitch, digital target practice and video game arcade.
The Garden Bar: A Stella Artois “Work from Bar” experience for all live games.
Programming: Beyond the 90 mins of play, we will host soccer clinics, a tenant tournament, fitness classes, and more