Maybelline is closing out its Grippy Serum Primer NYC takeover moment with a hands-on mini pop-up experience in downtown Manhattan.
After popping up across the city with bold Grippy visuals, the campaign comes to life IRL at 282 Hudson Street,this Friday and Saturday. To enter, guests have to tear through—turning the creative you’ve seen around NYC into an interactive moment.
Inside, visitors can check out the Grippy Serum Primer, learn about its 24-hour makeup-gripping hold, and pick up exclusive Grippy goodies (while supplies last).
