Nordstrom invites customers to step into a world where sport meets culture with the launch of New Balance @ The Corner, a limited-time pop-up shop that brings the ethos of New Balance to life through an immersive experience. This three-month-long installation marks the longest feature of a brand at The Corner, which is part of an ongoing series of pop-ups and brand takeovers at the Nordstrom NYC Flagship in a dedicated space on the corner of 57th and Broadway.

@nordstromnyc Time to touch (fake) grass. 🌸 @Cj Hendry garden, now blooming at The Corner's @New Balance pop-up. #interactiveart #artistsoftiktok #cjhendry #newbalance #nordstrom #nordstromnyc #newyork #newyorkcity ♬ original sound - Nordstrom NYC

The shop will transition to "Found In New York" for June and July, featuring activations that highlight New York, celebrating the sights, sounds, and culture that make an unforgettable city summer.

June will feature "In Bloom," a vibrant experience with Brooklyn-based artist CJ Hendry and Brooklyn Grange Farm.

July will introduce the "Subway Series," a tribute to the interconnectedness of the five boroughs through sport and culture with a curated assortment of shoes and apparel that reflect community and design.