New York City FC  is building on FIFA World Cup fever in its hometown with the New York City FC Newsstand, a branded activation launching today in SoHo, Manhattan that aims to drive awareness and adoption of the local Club. 

The campaign transforms the city’s classic newspaper machines and newsstands into an interactive experience that brings the Club’s own headlines directly to fans, announcing the 2027 opening of its new stadium, Etihad Park, in Willets Point, Queens.

Coinciding with the surge of excitement surrounding this summer’s World Cup, the activation aims to turn casual football fans into lifelong New York City FC supporters by reminding New Yorkers that while the world’s biggest football event may be temporary, New York City FC is here to stay.  

The activation marks one year until the opening weekend of Etihad Park, New York City FC’s first permanent home and the first ever soccer-specific stadium in New York City.