Mark your calendars! Vita Coco is giving you the chance to relive your favorite early Y2K tradition, a shopping day at the mall, for one weekend only. Introducing: The Nostalgia Mall—a throwback experience in NYC that brings to life all of the things you loved about going to the mall with your besties.

Think: shopping for iconic accessories, posting up at a photo booth, indulging at the food court, and shopping at Limited Too. And of course, there will be plenty of Vita Coco Treats -- our fruity, cremey, coconutmilk-based drinks that come in two nostalgic flavors: Strawberries & Creme AND Orange & Creme -- to fuel your flashback. So set your Away Message and let's go shopping like it's 2003!

Full details:

What: Vita Coco’s Nostalgia Mall

When: May 9th + 10th, 2025

Where: 31 East 17th Street, Union Square, New York

Time: Stop by any time between 12pm to 6pm each day