Tennis season is here, and Heineken 0.0 is serving up something special:

From Sunday, August 24th to Sunday, September 7th, 2025, stop by Grand Central – Graybar Passage near Track 17, the dining concourse, and the Biltmore Room – for a grab & go sampling of our limited-edition Heineken 0.0 L0VE.L0VE cans: a nod to the classic “love-love” tennis score and a refreshing take on alcohol-free beer. 

Open daily from 11:00 AM to 8:00 PM, this pop-up experience offers a quick and easy way to grab an ice-cold Heineken 0.0 on the move. This is your chance to enjoy tennis season: whether you’re heading to a match, looking for a refreshing break, or for no reasons at all.

Heineken will also be teaming up with Overcompensating star Benito Skinner, AKA Benny Drama to bring moderation courtside. On Monday, August 25th Benito will be leading the pack of ‘0.0 Refs’ to kick off the brand’s newest initiative 0.0 Reasons, 0.0 Judgment. He will be joined by content creators Aimee Kelly, Isaac Hindin-Miller, and Tiffany Baira who will pop up across NYC and deploy comedic flare to give compliments instead of critiques, showing that you don’t need a reason to enjoy a great tasting brew and alcohol-free moment.  The “0.0 Refs” will also be rewarding consumers on the street with ice-cold Heineken 0.0 and US Open tickets.