Calling all ASMR lovers! PetAg is bringing its newly launched “Chew On This” ASMR playlist to life through a one-of-a-kind immersive experience in New York City ahead of National Pet Day – complete with freebies in Union Square.

Designed to capture the oddly satisfying, slightly strange, and undeniably entertaining sounds of dogs enjoying the brand’s latest launch, Dyne™ Soft Chews, the pop-up invites passersby to step into a curated listening moment in the heart of Union Square. Visitors can stop by for a headphone-enabled listening experience, where an ASMR-style soundtrack of exaggerated smacks, slurps, and crunches transforms a viral online behavior into a tangible, in-person moment.

Part of PetAg’s broader “Chew On This” campaign, the activation blends culture, humor, and education, reinforcing Dyne Soft Chews as a veterinarian formulated, science backed solution for everyday dog wellness.

Whether you’re an ASMR lover, a dog owner, or just passing by, stop in, take a moment to reset, and discover how PetAg is reimagining what wellness can look and sound like.

WHAT TO EXPECT:

• Headphone-enabled ASMR listening experience

• Free samples of PetAg’s NEW Dyne Soft Chews

• Social-ready moments