There’s a 73-foot digital Christmas tree near Washington Square Park in New York City that lights up every time a cat poops.
Petlibro, North America's #1 brand in smart pet feeding and watering supplies, is launching its cheeky “Lit By Sh*t” installation on December 10. Powered by real cats using Petlibro's new Luma Smart Litter Box, each bathroom visit triggers a new ornament to light up on the massive projection.
Beyond the humor, the activation highlights how critical waste insights are for early detection of cat health issues. Petlibro is contributing to EveryCat Health Foundation, donating $22,222 to fundraise for groundbreaking cat health research and inviting cat lovers to also donate $22, $222, or any other amount at petlibro.com/donationdump December 10-16. Here’s where to see it:
Where?: 6th Ave & Waverly Place
When?: The tree is live Dec. 10-16