Introducing Primark Studio! Before the new Herald Square flagship store opens in Spring 2026, they are giving you an exclusive sneak peek inside the world of Primark!

Due to overwhelming demand, the pop-up has been extended to include two weekends: Nov 15-16, and Nov 22-23! Plese note, it is only open Sat-Sun, not during the week in between the two weekends.

This is your chance to experience Primark up close — the style you love, the value you expect, and the fun you didn’t see coming.

It all kicks off this weekend with the first event at Primark Studio!

What to Expect:

🎨 Personal Color Analysis: Discover your signature palette to elevate your style game.

☕ Trendsetting Café: Sip on curated drinks in a space dripping with Insta-worthy aesthetics.

📸 Photo Moments: Capture your glow-up with bold, shareable backdrops.

🎵 Live Entertainment with DJ Taela Naomi

Weekend 1: Nov 15-16, 11am-5pm

Weekend 2: Nov 22-23, 11am-5pm