The World Cup is dominating conversations everywhere — from city streets to social feeds — and Reddit is where fans are gathering to react in real time. Since the tournament kicked off, World Cup conversations on Reddit have increased more than 4,190%, generating 183.1 million views across related content and underscoring Reddit's role as one of the internet's biggest destinations for soccer fandom.
As part of its new "People Are the Best" brand campaign, Reddit is bringing the passion of World Cup fandom to life with a one-day only fan experience at the Oculus in New York City. We'd love to invite you to stop by and experience the activation, which includes:
WHAT: Reddit's "Soccer People Are the Best" fan experience featuring interactive soccer-themed games, appearances by Reddit's mascot Snoo, and activations inspired by the passion of World Cup fandom.
WHERE: Oculus World Trade Center, 185 Greenwich St., LL3110, New York, NY 10006.
WHEN: Tuesday, June 30 | 11:00 a.m. – 7:00 p.m.
WHY ATTEND: Come for unique photo opps inspired by the World Cup, Reddit's Hot Takes video booth to share your boldest World Cup opinion, exclusive prizes and more.