Thanks for helping Rivian celebrate its latest Halloween software release! Explore interactive experiences and games, refreshments and giveaways.

Ride & Riddle: Jump in for a ride-along around the block in a 2026 Rivian R1S. You’ll test your trivia skills on NYC, all things spooky and everything in between!  

Interactive Magic Mirror: Step into the swamp and look into our magic mirror, an interactive experience that lets you see how a Rivian sees…with a spooky twist

 
Trunk-or-Treat Tote Bag Giveaway: Grab a reusable Gear Guard tote — perfect for Halloween hauls and adventures beyond and fill it with delicious treats from the front trunk of one of their vehicles.  While supplies last!

Complimentary Coffee by Birch Coffee: Grab a coffee on Rivian, courtesy of Birch Coffee. 8am–3pm

 
Times Square (200 West 43rd St.)

October 21, 2025

8:00am–6:30pm