Rosie Assoulin x Target is a new limited-time designer collaboration. Launching July 25, the collection brings the New York designer's signature silhouettes and vibrant use of color to an exclusive assortment of apparel, accessories and her first-ever multi-item collection in the home category, with most items priced under $50.

To celebrate the launch, Target's SoHo store in New York City will host an immersive shopping experience on July 25 where guests can experience the collection through a community art installation and complimentary giveaways while supplies last.

Giveaways include coffee, froyo, custom illustrations and flowers, while supplies last.

Across the country, select Target stores will feature vibrant visual displays inspired by the collection, bringing its playful spirit to life and creating an elevated shopping experience that extends beyond the product itself.