Saks Fifth Avenue unveils Holiday Your Way—its 2025 holiday campaign championing discovery and celebrating the art of signature style, and the return of the annual Holiday Light Show.

Centered around the iconic Saks Fifth Avenue New York flagship, the campaign brings to life a heartwarming narrative that captures the countless ways customers express themselves through style for their chosen holiday moments.

 The famed center six windows of the Saks Fifth Avenue New York flagship will bring enchanting scenes of New York City to life, from a snowy Central Park boat scene to a holiday tree decorated as only Saks Fifth Avenue can create. Additional windows will showcase Your Story in Lights, a visual ode to making the holidays your own, featuring motifs from the holiday campaign and awe-inspiring fashion. 

This year marks the return of the iconic holiday light show on November 24th with a reimagined, state-of-the-art display. The lights will dance to a curated medley of uplifting music, creating a luminous celebration of light and sound. For the 16th year, Mastercard is celebrating the festive season and proudly presenting the holiday windows and light show. 

The show runs from November 24 to early January, every 10 minutes from 5PM-11PM. It is free and open to the public.