On Wednesday, October 1st, Smithfield is bringing the heat to Times Square with a can’t-miss launch celebration of the new Smithfield Mike’s Hot Honey Bacon.

This sizzlin’ new collab that brings together Smithfield’s hickory smoked bacon with Mike’s signature Sweet Heat Hot Honey to create an irresistible balance of smoky and sweet, with a kick of heat.

Enjoy a larger-than-life activation packed with the launch of a new creative campaign, epic photo moments, samples of bacon bliss, merch giveaways, and even more surprises along the way -- it’s a full-on flavor takeover in the heart of NYC.