To celebrate Wrapped 2025, Spotify is taking over New York!

The Wrapped creative campaign is live in more than 30 markets globally as Spotify moves beyond traditional billboards to create immersive experiences that celebrate the artists who defined 2025. Throughout the globe, fans will see around 50 installations and pop-ups that bring Wrapped’s digital storytelling into the real world, complete with artist integrations, interactive photo moments, and even some live performances for top listeners.

You may hear a familiar voice on the 7 train as DJ X gives a special shoutout to New Yorkers on their commute and reveals how much they listened to on Spotify this year. 

There will also be a lifesize Clipse snowglobe installation featuring performances with live ballerinas. The pop-up can be found in Nolita’s Elizabeth Street Garden December 3 - 6 for fans tied to Spotify Wrapped – referencing the iconic lyrics from “Ace Trumpets” –“Ballerinas doing pirouettes inside of my snow globe. Shopping sprees in SoHo.”

A Chappell Roan takeover at the Union Square subway station. New York City played “The Subway” by Chappell Roan 240K+ times on release day. To celebrate, we’re installing a decal of her flowing red hair throughout the station – one millimeter for every stream December 3 - 28.