You're invited to experience the Best of K-Beauty IRL Pop-up, curated by PlayLab, your favorite Asian beauty store. From LA to NYC, they are here to simplify and demystify K-Beauty for you.

From August 1st - 3rd, PlayLab Beauty will be popping up in SoHo! Not only will Co-Founders, Jeanha and Vanessa, be on hand to help you build your routine but people can also expect:

• Fun stations: Make a custom DIY keychain, try the claw machine, or snap a selfie at the photo zone.

• Giveaways: Score free full-size products and deluxe samples with orders over $75, plus more free samples from brands like Round Lab and Molvany!

• Presentations: Learn more about personal color analysis with Seklab NYC and debunking K-beauty myths with PlayLab's Co-Founder. 

August  1  –  August  3

Friday: 1 - 6pm

Saturday - Sunday: 11am - 6pm