This Valentine’s Day, JCPenney is rewriting the romance novel. Not every love story lasts forever – and let’s be honest, not every piece of jewelry should have to either.

Introducing The JCPenney Ex-Change, a bold, one-day event designed to help customers transform reminders of the past into something that reflects who they’ve become. On Saturday, Feb. 14, shoppers are invited to bring in a once-loved treasure and exchange it – flat trade, zero guilt, zero extra cost, zero questions asked – for a fresh start: a stunning ½-carat lab-grown diamond necklace set in 14k yellow gold over silver ($375 value). Give yourself the gift you actually want this Valentine’s Day.

On Feb. 14, the first 100 customers at JCPenney’s flagship store in Garden City, NY – starting at 1pm - and the first 50 customers at other participating store locations – can reclaim their moment (and their jewelry drawer). Visit JCPExchange.com to find a participating location and discover why your next chapter deserves better jewelry.

Jewelry collected through the Ex-Change will be donated to the nonprofit organization Good360, where pieces get a second chance to shine – becoming new treasure for someone else’s next chapter. Because closure looks better when it gives back.