UGG is hosting its sixth annual multi-sensory community space, the UGG Feel House, October 24 - 28, that showcases an immersive experience to celebrate the UGG brand heritage, innovation, and creativity. 

• Signature (and Complimentary) Refreshments: UGG drinks and chocolate chip cookies from social-loved cafe, Hani’s.

• One-of-a-Kind Product Customization: For a bespoke UGG experience, customization programs include complimentary laser engraving from Original Rose or adornments from MetaGirl Studio for Feel House purchases.

• Engaging Photobooth: UGGified photobooth for consumers to share pics from all angles.

• Exclusive Giveaways: Consumers can receive an array of special items including an UGG Keychain and Care Kit for UGG loyalty members, and exclusive UGG Feel House bag featuring bespoke artwork.

• UGG Collaboration History: Curated selection of the brand’s collaborations that illustrate the bold self-expression at the core of the UGG brand.

• Fall 2025 Collection Shopping: Opportunity for consumers to purchase core styles from the new Fall 2025 Collection, plus a special designer collaboration launching just in time for Feel House.

• Dominoes Tournament by Capicu! NYC (October 25 from 2pm-6pm): Special domino tournament for consumers to experience all of the nostalgia of friendly competition!