Vita Coco is bringing its Seedlings for Sustainability initiative and coconut farms to life with a one-day experience in collaboration with Montauk General Store.

The Supporting Farmers Market, open on Saturday, October 11 from 11 AM to 5 PM at 95 Rivington Street offers an immersive and educational experience that blends style, sustainability, and social impact.

Inside the experience, guests will embark on a journey that introduces some of the regions and farmers behind Vita Coco’s products, educates consumers about the lifecycle of a coconut tree, and illustrates how initiatives like Seedlings for Sustainability aim to help empower farmers and secure the future of coconut farming.

Guests are invited to continue their journey downstairs at the Montauk General Store pop-up. There, they can enjoy a complimentary Coconut Water Matcha made with Vita Coco from Montauk General Store’s custom-crafted matcha menu and shop a curated selection of local and emerging brands. Select founders will also be on-site to share the stories of their brands and the sustainable practices that guide them.