To celebrate World Redhead Day on Tuesday, May 26, Wendy's is honoring its redheaded roots by calling on brand fans to join a look-alike contest in the heart of New York City.
Everyone is welcome to join the fun and show up as your best version of Wendy – from natural red hues and pigtails to wigs, freckles and the iconic blue and white collared dress.
The coveted grand prize will be free Dave's Single® hamburgers for a year.*
The event will also include music, giveaways, photo ops, and special surprises along the way! It's a can't miss contest that's sure to draw a crowd – and a sea of redheads.
WHERE & WHEN: Check in for the contest begins at 3:30 PM ET, with the contest occurring from 4:15-5:30 PM ET. With a location name that nods to our iconic square burgers, Seaport Square is the perfect setting to crown our Wendy's look-alike winner on World Redhead Day. All participants must be 18 years or older, up to the first 50 participants to officially enter the contest onsite.
HOW: The competition unfolds across three rounds:
Round 1: Contestants take the stage showcasing their best Wendy's look.
Round 2: Contestants prepare and read aloud their best social media worthy post channeling the brand's witty, playful tone for National Hamburger Day (Thursday, 5/28).
Round 3: Top 3-5 finalists perform an original, Wendy's-style commercial with crowd applause and judge scores determining the ultimate winner of the grand prize.