A new era of NYC merch. Independent creative agency Founders Agency is teaming with Rick McGuire, the founder and creator behind the iconic SubwayCreatures to launch WE ♥NYC’s Comeback Collection, a limited-edition merch line and pop-up shop celebrating the unique resilience of New Yorkers, and the true grit and grime of the city that surrounds them.

Equal parts street and satire, the 2025 line features items only such as trash-bag ear bud holders, “legal cocaine” coffee mugs, tote bags (crafted in collaboration with Pamela Barsky The Original New York bag lady), “shit shields” —tongue-in-cheek sneaker guard fashion that protects your kicks from sidewalk dog poop, and Ratbubus, a new character that fuses two icons of pop culture and New York life: the city’s infamous subway rats and Labubu, the collectible art-toy character with a global cult following. You will be able to have your Ratbubu tattooed in store, offering a one of a kind personalization for your furry friend.

On Tuesday, there will be free beverage tastings from TALEA, and free flash tattoos by @chris_torresny when you shop the merch!