YSL Beauty is taking over New York City for one day only on Tuesday, February 10th a LOVE 24/7 pop-up.
THE DAY: LOVE 24/7 BODEGA DESIRES BY DAY
Open to the Public
YSL Beauty reimagines the consumer’s routine by reinventing the iconic New York bodega into a desirable, decadent beauty destination. Consumers are invited to play and experiment within the YSL Beauty universe through several interactive touchpoints:
The "Checkout My Look" Experience: Guests can choose between two assigned signature looks: Honey Caramel or Bubblegum Pink. At the counter, a make-up artist provides personalized tips and techniques to bring the chosen look to life. Guests apply the look themselves as cameras film the application, streaming the various angles onto screens at the counter using a nostalgic lo-fi filter designed for phone content capture.
Honey Caramel Look: A warm, curated look featuring the NEW YSL Loveshine Plumping Lip Oil Gloss in Shade 12 (Honey Moon), Make Me Blush 24H Buildable Blurring Powder Blush in Shade 12 (Honey Moon), Candy Glaze Lip Gloss Stick in Shade 19 (Salted Caramel), and Lash Latex Mascara.
Bubblegum Pink Look: A bold, playful look featuring the NEW YSL Loveshine Plumping Lip Oil Gloss in Shade 10 (Stardust Pink), Make Me Blush 24H Buildable Blurring Powder Blush in Shade 66 (Fuchsia Fizz), Candy Glaze Lip Gloss Stick in Shade 18 (Bubble Gum), and Lash Latex Mascara.
Photo Moments:
Olfactive Fridge Experience: Elevated display fridges house MYSLF Absolu and LIBRE Berry Crush Fragrances. The LIBRE experience is artfully paired with raspberries, celebrating key notes of the fragrance.
The Digital Magazine Wall: A hero photo moment where guests step into their own cover shoot, transforming their portraits into a live, magazine-style projection across digital screens.
Cashier Photo Moment with Chrome Bodega Props: A final interactive stop styled as a bodega checkout counter featuring reimagined custom-fabricated versions of everyday staples. This immersive display is adorned with chrome juice boxes, chip bags and caramel bars, alongside bubblegum-colored mouthwash, soaps and salted caramel colored honey syrup jars and milk cartons.
The Mystery ATM & Giveaways: A "Mystery ATM" dispensing exclusive sticker packs, candy tins, and YSL Beauty product samples.
When: 10AM-5PM
Where: 489 Broome Street, New York, NY 10013